As a college student, I personally is not too like to go to work, I personally ready to open a small restaurant, open my entrepreneurial journey. The following is a "restaurant college students business plan sample", only for reference, welcome to read.

restaurant college students business plan model a

In recent years, China's catering industry has developed rapidly, catering varieties, the number of stores is increasing rapidly, all types of restaurants, hotels emerge in an endless stream, the industry competition is becoming increasingly fierce. At the same time, foreign fast food landing on China's catering industry has also put forward a serious challenge. With the foreign fast food into a large force, a new catering business model - chain gradually by the majority of practitioners of concern. Chain management has changed the traditional way of small production and operation, effectively reducing operating costs, expanding market share, and bringing great economies of scale to enterprises. Domestic insights have begun to use the chain as an effective means of development of production and operation, such as xx roast duck group, xx diet group, xx doge's nest group, xx hotel group, etc. are at the forefront of the domestic food and beverage industry chain, the scale of the development of the industry has played a role in promoting. But in general, China's chain management, especially in the catering industry chain management is still in the primary stage. Vigorously develop chain management is an effective way to improve the economic efficiency of the catering industry and the way to go.

A store profile

The store is located in the center of the university gathering, the main target customer groups are college students, teachers, and working people. The business area is about xx square meters. It mainly provides breakfast, lunch, dinner and special cold drinks and casual dining. Breakfast is characterized by snacks. There are many varieties, full flavors and rich nutrition, so that diners have more choices. Lunch and dinner are characterized by healthy dishes. The restaurant adopts the self-service fast food method, so that customers have a more relaxed dining environment and more space for choice. The restaurant is decorated naturally, casually, but also has a modern atmosphere, the walls are light and warm colors, the kitchen layout is reasonable and exquisite, good lighting, the overall perception between the family kitchen and the hotel kitchen nature.

Initial (1-3 months)

The main products are meals for three groups of different health conditions in the city, the market strategy for the positive and effective marketing strategy to capture the market share of Chinese restaurants and health care drugs; to establish a good brand image of "green food", to enhance visibility, reputation; recover the initial investment, and actively promote the market.

Medium-term (1 year)

Consolidate and expand the existing market share, further improve the restaurant's business management system, improve the scientific management level of the enterprise; start to prepare for the expansion of the brand must be the construction of the corporate image recognition system, a unified advantage of the characteristics of the meal, a unified management model and other aspects.

Long-term (2 years)

At that time, the restaurant operation has entered a stable and good state, with the enhancement of the power and influence of the enterprise, the scope of services can no longer meet the needs of potential customers, the way to franchise, to open up new market space, expanding the scope of the restaurant's radiation and influence.

Second, the development strategy

1, the restaurant opened before the advertising campaign, because the main customer base is aimed at students, and students in the speed and breadth of information transfer is very large, so the publicity may not cost too much effort, just flyers or multimedia and other forms of simple advertising can be.

2, the restaurant takes the buffet way, free tea and fresh soup. And the quality of rice is relatively better than the competition, can be used in different ways, so that the taste is different, in order to be different from the competition, to give customers more concessions, in order to attract more customers. In addition, the restaurant is also based on different festivals and set up a characteristic couples package, which will also become a major feature of the restaurant.

3, there are many students accustomed to a three-point-one-line lifestyle, many times in order to save time will choose the nearest dining place and do not want to go to the farther away from the restaurant, so in the geographic location will not be too far away from the school gate. The restaurant will also introduce delivery service in due course, according to the different situations to take the appropriate approach. Such as: if there are more than three (including three) of the amount of calls can be delivered free of charge to the door, a separate call for takeaway need to be delivered to a certain delivery fee, so there is also a benefit, such as one person want to call for takeaway, in order not to pay the delivery fee will be pulled up on the other two copies of the takeaway, so it is also able to increase sales.

4, the restaurant uses stainless steel buffet plate, that is, saving and environmental protection, and the waste can not be dumped, you can contact the farmers, so that it is free to collect regularly, so can be mutually beneficial. It is reported that competitors in this regard is not in place, so a good dining environment is to attract more customers.

5, the summer vacation period although the source will plummet, but after all, there are still some of the students who stay in school, nearby residents and part-time workers, then you can take to reduce the amount of production, shift the focus of the service, etc., in order to improve the business situation in the summer. During the winter vacation on the consideration of repairing the business for a month, has reduced unnecessary cost expenditure.

6, the market economy is a fast-growing, changing, dynamic, so we must take a long-term view of the development of an enterprise and analyze the production of a long-term plan, every stage of the operation of the overall situation should be summarized, and make the next step in the plan, so that the development of a ladder-like pattern. After stabilizing the operation, you can consider expanding the operation, increase other services, and can look for new markets, do chain operations, and slowly build their own brand, can be to the catering industry specifically for students to provide food development, in short, to look at the problem from a long-term perspective, so that there can be the future of the enterprise.

Three, the restaurant management structure

Store manager and cashier x, chef x, waiter x. The restaurant is located in the heart of the city, and is located in the center of the city. Business philosophy focuses on the following:

Main cultural features: health care, humanistic care

Main product features: vegetarian meals with therapeutic health care features Main service features: self-help form, membership tracking service Main environmental features: green dining environment with traditional cultural atmosphere V. Market analysis of the diet in the university cafeteria has always been a problem The poor quality of university food has become a recognized problem, only to meet the students' food and clothing problems, while the quality is far from meeting the students' requirements. This plan is based on this point, in order to protect the food safety of college students, improve the quality of college students' diet, aiming to provide college students with low-priced, safe, high quality and characteristic food, and at the same time, to provide a certain amount of work-study positions for various colleges and universities, to help poor students to better complete their studies. Advantages and disadvantages:

Advantageous analysis: the restaurant business to solve the school cafeteria meals taste a single problem, there is no flow of stalls health is no guarantee of worry, and with the cafeteria is also convenient and fast, save time. In addition, this restaurant adopts the self-service selection method, which should be easily welcomed by customers and can save some human resources. Simple and comfortable decoration will be a major feature of the restaurant. Students generally prefer to dine in restaurants that are clean and have good service attitude, so satisfactory service will also be a major feature of this restaurant. In addition this restaurant provides green, healthy food. It is also in line with the concept of green ecology in the society, which is more suitable for health-conscious college students. In addition, the school cafeteria has a clear time limit for dining, and few restaurants outside the school sell breakfast, so the restaurant outside the school can more easily capture this part of the market share lost due to the time difference, in other words, the market share generated by the potential customer base who want to eat some time before and after the dining point.

Weaknesses: Due to the start-up, the fast food restaurant is small, such as dining human resources, service programs are relatively limited. And the competition inside and outside the school district is also relatively fierce, so there is still a small disadvantage. On the other hand, because the school holidays are fixed, the source of customers will plummet during the winter and summer vacations, which will be even less than the summer, which will be a more difficult problem to solve.

Restaurant business plan for college students essay two

Do you not want to eat in the cafeteria every day those every day a taste of the dishes?

Do you not want to go out to restaurants to eat those delicious but not very safe meals?

Do you want to experience the mystery of cooking with your classmates?

The University Student Kitchen is very much to your liking and will free you from the boredom of wandering.

Students just need to buy their favorite dishes, there are complete kitchen facilities and dining equipment, all the home-like kitchen equipment and restaurant equipment are available, creating a free space, which is an unprecedented, single-structure, centralized rental room stove shop. It has a distinct structure of four stoves in one kitchen, plus a dining room, constituting a single unit, and a store may consist of more or less units, each of which may be used by several groups of customers in rotation at a given mealtime. The cost of a college kitchen is relatively small, only xx dollars per unit/year can probably pay for itself in one semester, and the second half of the revenue can be used to expand the equipment and facilities.

Because this project is designed specifically for the food and entertainment problems of college students, and surveyed a lot of students, they are looking forward to the opening of the college students' kitchen, very willing to try it, and said that they will every once in a while to ask a friend or and roommates to cook together. So its appeal is limitless. Every year a new class of freshmen adds a new source of customers to the College Kitchen, so it will be enduring.

It can be large or small, and is promising and low-cost. It may not be imitated at any time, so it is necessary to strictly manage all the work, improve its taste, and constantly innovate from the original basis, and constantly reflect and reform from the students to improve our competitiveness.

Its management model is very simple, divided into internal and external management. External management is mainly publicity, and large and medium-sized booking rentals of reasonable arrangements; internal management is mainly for college students to create a free and clean atmosphere in the kitchen.

Come to College Kitchen and enjoy the joy of cooking with your friends!

1, nature: college students kitchen is a kind of rental kitchen for all college students a kind of service projects.

2, equipment and facilities: college student kitchen in the form of unit system exists, a unit has a kitchen and a restaurant. A kitchen has four stoves, four sets of cooking utensils and gas stoves, and a cutting board table, more than one set of cutting tools, and a cabinet, which is fully equipped with bowls, oil, salt and other seasonings, equipped with running water faucets and more than baskets, buckets, and other tools such as washing tools, and a few hoods; dining room has a table of five or six sizes, fans, water dispensers, refrigerators, disinfection cabinets, rice cookers, and when the provision of hot meals.

3, the project service content: college students as long as they bring their favorite dishes to the college students kitchen, according to the time or size of the delivery of a certain amount of rent can be to the designated stove to cook, a kitchen, four stoves, can be cooked at the same time. During a lunch or dinner time, several groups of students can cook on one stove. In this way, a kitchen in one unit can cook about xx (x cooktops x groups/cooktops) groups of students between lunch time (11:00-2:00). Students can eat here before leaving, or take it out to eat, all at their own pace.

We also have a large refrigerator in the college kitchen, so if you're a regular and have unfinished dishes or leftovers that need to be stored, we'll store them for them, just seal them up and put them in a closed basket, then write your name or other markings and put them in the refrigerator, but because of the electricity situation and refrigerator space, you'll pay $2/day for storage if you store them for more than a day.

4.

4, the purpose of the project: the generation of college students kitchen is my group y understand that many college students complained about the cafeteria meals every day a same, the taste is not delicious, not a little novelty, and some students feel that outside the restaurant meals, health conditions are not good, smack of oil is not much, and the price is not low. In the case of only two choices, in addition to complaining, only complain, so we thought of the college students kitchen this both to the taste of college students, but also exercise college students do-it-yourself ability of the kitchen.

5, college students kitchen interior decoration: can be created by the students to design, design core for free and comfortable, green. The main embodiment of simple beauty. College students grow their own flowers and plants, handmade clip art, waste utilization and other creative design can be used to decorate college students kitchen.

1. We categorize our customers into large, medium and small scale.

Large-scale (xx people): such as a class reunion, or the birthday of a classmate, which requires the rental of a unit of the college kitchen, which needs to be booked in advance. Depending on the requirements either a chef is agreed to help or an individual is hired to take care of the chores.

Medium size (xx people): such as a certain dormitory reunion, or a small celebration, which also needs to be booked in advance, with no chef available.

Small scale (xx people): cook stoves can be arranged at any time.

2. In the college kitchen, only one middle-aged female employee needs to be hired to clean and tidy up the college kitchen, and to check the safety of the liquefied petroleum gas cooker when the college students are cooking.

3, other managers: publicity, kitchen utensils, tableware, financial managers, customer reservations, cashier on duty, etc. can be played by students.

4, if there is a large party or get-together, can be booked in advance to the person in charge of customer reservations, he / she can make arrangements in advance, medium-sized (xx people) also arranged by the person in charge of booking, small-scale customer groups, according to the first-come-first-served use of the stove.

5, the financial manager, responsible for the weekly utilities, gas stove and hire personnel costs and the total revenue of the "College Kitchen", the appropriate adjustment of prices, large and medium-sized groups of customers have a fixed booking price, according to the number of bookings of the kitchen to determine the next week's rent of the small group of customers to come to do the dishes.

6, government approvals: college students kitchen to obtain a business license, the problem is mainly health and safety. Because we hired personnel to clean the college kitchen and always test and teach students to use liquefied petroleum gas and other dangerous equipment, and in the college kitchen with fire extinguishers, firefighting equipment. Safety and hygiene is the core management of the student kitchen, so we can obtain government approvals, if the students by the students to start their own business can apply for funds and approvals from the school.