The first customer is Zhu Lin Zhongsheng Shuanghuanglian Oral Liquid, which costs one million yuan a year. 1 65438+1October1. Very impressive. On the opening day of the 16th National Congress of the Communist Party of China, I signed Kangbide, which was familiar to everyone in my early years. "Kangbide treats colds, and the combination of Chinese and Western medicine has a good effect!" On June 5438+ 10, 2003, we signed Dalian Luomei, so we have three clients and more than 3 million consulting fees. I think the company is "stable".
In May, Tianqi Toothpaste signed a contract with a consulting fee of 3 million years. At this time, there are 9 people in our company, and the consulting service contract is more than 6 million.
Only the first two kinds of medicinal juices, Zhu Lin Zhongsheng Shuanghuanglian Oral Liquid, were extracted.
Combide treats colds, and the combination of Chinese and western medicine has a good effect!
Stomach pain? Glory! Must be busy at work! Luomei Weitongning Tablets!
Take a photo and shout: "Tianqi-"Tianqi toothpaste.
Our advertising works are relatively popular in China, adding several customers. We soon earned more than10 million in annual consulting fees. By the end of 2003, there were only 1 1 employees in the company.
In 2003, we decided to move our company to Shanghai. On February 24th, 65438, Hua Hehua moved to CITIC Building, Nanjing West Road, Shanghai. I remember that building was the Asia-Pacific headquarters of General Electric Company. Next door to our company is Sina. Com and Yamaha. This is my usual style. Consulting creative companies, the office must be "tall".
In 2004, the first new customer in Shanghai was Chen Guang Stationery. Later, with customers such as Sanjing Pharmaceutical, Golden Wine, Gold Partner and Sunflower Pharmaceutical, the company's business is booming. It was the golden age of TV advertising, and we advertised almost every month. Around 2008, I saw a ranking of the top ten advertisers in China in a magazine, that is, the top ten advertisers who spent the most on advertising. I saw that among the ten advertisers, China and China have four customers, namely Tianqi Toothpaste, Sanjing Pharmaceutical, Golden Wine and Golden Partner. I'm used to it. Turning on the TV and changing the remote control are all our advertising works.
The rapid development of China and the early business in China are related to one person, that is, the boss of Harbin advertising company. His business is a media agent, representing David's TV advertisements in China, mainly serving the pharmaceutical industry. I know him because he served Baiyi Pharmaceutical in his early years. I introduced him to represent Zhu Lin Zhongsheng and Kangbide, so he introduced all his clients to me-yes, all his clients. Sanjing Pharmaceutical Co., Ltd., Sunflower Pharmaceutical Co., Ltd., Fu Jen Pharmaceutical Co., Ltd., Tian Fang Pharmaceutical Co., Ltd. ... and a long list, all of which he introduced to me. I later told him that China and China can develop without comrades, but they have to grope in the dark for more than three years. With comrades, China and China will be smooth sailing. He said, "Huashan, I'll tell you! The enterprise is developing rapidly! Once on the road, very fast! You can't stop yourself! "
Hua Hehua's works have three characteristics:
The first one, of course, is a super symbol. The word "super symbol" was put forward by South China, so we say that China and China are the birthplaces of super symbol thought. Whether it is a visual symbol or an auditory symbol, our brand is centered on a symbol, which is a "name" in Sun Tzu's Art of War and a visual symbol in form. A name is an auditory symbol. Listen to the command in all actions, that is, listen to the symbol command. Super symbol is a symbol that everyone is familiar with, and it is a symbol that everyone accepts his action instructions.
The second is the reason for buying, which is often a super advertising language. Symbols make people find brands, and they have to give them a reason to buy them. Especially when we shoot TV commercials, we always emphasize that it takes 15 seconds for the audience to buy something he first heard about. I bought it for a reason. It should be emphasized that the first time I heard it, it was 0 basic communication. Don't think that customers already know us and want to "upgrade the brand". It only takes 15 second. When you first read it, you can see it at a glance and never forget it. When you see it, it spreads like wildfire, and you want it right away. This is the starting point of super-symbolic thought. Later, South China developed this idea into sixteen words: shelf thinking, purchase reason, cultural matrix and super symbol.
Third, everything is the same thing. Huahua = strategic consulting company+product development company+advertising company. At the beginning, everything we said was the same thing, mainly packaging design and TV advertising. Because we do both graphic design and TV advertising, and regard packaging as the biggest media and strategic tool of the brand, packaging and advertising are all around super symbols, so we require that packaging design and advertising creativity are the same thing and need a system to complete it, so as to unify the whole brand assets. Later, we put forward that "packaging design is product redevelopment." Because product development is designed for purchase. The next step is to design the purchase reason first-the product is embodied in the packaging design, and then it is given to the enterprise as a product development task book. Through this method, we have developed very successful products, such as Tianqi children's tooth-growing and tooth-changing toothpaste, Chen Guang Confucius Temple prayer test pen, and Baiyi Pharmaceutical Keke brand "ice throat for 30 minutes" throat-moistening tablets. Product development, that is, product concept development, has become the fist product in China and China. Enterprise strategy is industrial structure and business combination. We develop enterprise strategic consulting services from product development. Later representative cases include sunflower children's medicine strategy and 360 enterprise strategy of transforming Internet security business. The whole process is the post-process determines the pre-process, and all the way up. China and China have thus formed a unique "strategic marketing brand creative consulting service".
20 13 published "Super Symbol is Super Creativity", which introduced the methods and cases of China and China, and was supplemented and reprinted on 20 16, becoming a best seller in finance and economics.
Around 2007, I read a comic book "Toyota has only a few tricks", written by a Korean. This is my first contact with TPS, Toyota's mode of production. I finished reading the book at one go. Oh, my God! Just like I did! This is good knowledge and ability. It is innate and can be learned without learning. This is the essential law of things, and it should be done! I bought a lot for my clients and friends, including Chen Huxiong, the chairman of Chen Guang Stationery. He was given the book for two years, but he didn't read it. One day two years later, he traveled to Europe with the rewards of company executives and excellent distributors, and grabbed this book on the way. On the plane, he was fascinated. After getting off the plane, he canceled his trip and rented a conference room in the hotel to study collectively. After I came back, I went to Chen Guang for a meeting, and saw that everyone had a copy of "Toyota's only few tricks" on their desks, and invited Mr. Taiwan Province to talk about TPS.
I said to Chen Huxiong, "Hehe, I have given you this book for two years, and today it has finally come true?"
He said, "What do you think is the essence of TPS?"
I told several stories about few people, multi-skilled workers, U-shaped production line, late project introduction, total football, timeliness, kanban management and one-page plan.
He said, "Hehe! I think you still haven't mastered the essence of TPS! "
I know a truth, which is called the unity of knowledge and action. He said I didn't grasp it. It must be because his company is bigger than mine and knows more things that I haven't touched yet. I quickly asked, "The teacher taught me!"
Chen Huxiong said: "I think the core of Toyota's mode of production is continuous improvement! If every employee of a company has a sense of continuous improvement, then this company is great! "
Oh, I don't understand, but I don't understand. Keep it in mind.
It was 20 14, and I went to attend the commissioning ceremony of the new factory of Chubang Soy Sauce Yangxi. I met Mr. Masayoshi Hashimoto and Mr. Hu Guang Shu of Shanghe Management Consulting Company. Knowing that they are TPS consultants of Chubang Soy Sauce, I seized the opportunity to invite Mr. Hashimoto and Mr. Hu to China as consultants. Two teachers don't believe me, saying that you are a consulting company. Why hire a consulting company? I said, consulting companies should also invite consulting companies to consult!
20 15, Huahua started the 5S management of TPS. From the beginning of the cleaning activities, I personally took the lead. Every Monday morning, the whole company cleans for one hour, and there are two days of 5S tutoring activities every month. And every year, we send a delegation to Japan to study, from the general manager to the grassroots employees. I won't go into details. Let's write a book about it.
By 20 18, 5S activities had achieved initial results, colleagues' awareness of continuous improvement had been established, actions had been implemented, and good results had been achieved repeatedly in customer service. The latest terminal improvement activity of tasteless duck neck was evaluated by customers as 1 100 million yuan, which is the result of our research on the improvement activity of Japan Fish Group Corporation. Say 1000, say 10000, it's too easy to make money in China in the past twenty years! Lying in the sky, the money fell, and no one wanted the money that needed to be bent down to pick it up. Money doesn't fall from the sky, but I still don't know how to bend over, just complaining that money is not easy to make! Our work is too rough. As long as you are willing to work hard and accumulate slowly, you can build an overwhelming advantage. Look at the Japanese, who are so meticulous that they are abnormal and fight for a little advantage. Aren't we still doing extensive management and high turnover here? I'll add one to China's two fist products: super symbol and super slogan-continuous improvement!
Continuous improvement, I know! I always remember that conversation with Chen Huxiong and soon recommended Mr. Hu Guangshu to him. Now Shanghe Management Consulting Company is also a consultant of Chen Guang. Just like the support I received in the past few years, I recommended all the customers from China and China to Mr. Hu Guangshu, and also shared the resources I have accumulated for more than ten years with him. Because of Huahua, Shang He's business in China has also developed rapidly. This is a kind of gratitude, gratitude is not gratitude, gratitude is the exchange of interests, and gratitude is the transmission of spirit and value.