Current location - Recipe Complete Network - Dietary recipes - Why is Mixue Bingcheng’s advertising song so brainwashing?
Why is Mixue Bingcheng’s advertising song so brainwashing?

You love me, I love you, Michelle Bingcheng is sweet

You love me, I love you, Michelle Bingcheng is sweet

You Love me, I love you; you love me and I love you, Mixue Bingcheng is sweet

This is a very magical song, regarded as a super version of Little Apple, a brainwashing song, why?

Don’t underestimate this song. This song directly touches the original music (the most primitive happiness) deep in people’s subconscious.

A song consists of two parts: lyrics and pitch. Both of these are symbols in psychoanalysis and both are signifiers. What do they point to? Point to some meaning in your mind (conscious and subconscious). A certain meaning in your heart is "pointed out" by this song, so you will feel very happy and brainwashed.

To put it simply, language is composed of symbols and meanings. Symbols are the images or sounds of those words and letters. The prototype is like a half-said sentence, and the meaning is given later based on the situation. Then the signifier is the sign, and the signified is the meaning in the situation.

For example, tree, the character tree is the signifier. The actual existing tree is the referent.

The song starts with "You love me and I love you," not "'I love you and you love me." In Lacan's psychoanalytic system, it can be interpreted as a "mother" and "infant" relationship. You are the mother and I am the baby.

The mother provided for the baby, "I" was loved and "provided", so it started with "You love me".

Then "I love you", what does it mean? It is me who "identifies" with you. The baby recognizes it in the mother's gaze and request, that is, it establishes a "self". This self is an illusion and a false "mirror image." Because it does not come from yourself, but from the "mirror" of your mother.

The second sentence, Mixue Bingcheng is sweet.

I have to say that this advertising slogan is amazing.

Honey - a sweet liquid that gives you energy, makes you feel happy, and gives you strength. Isn’t it very similar to milk?

Snow - cold, clean

Ice - hard, solid, solidified image. What does it represent? It represents boundaries and boundaries. It is a defensive boundary.

City - In the human unconscious, a castle, a structured building, is the "self". This is what the lyrics "my heart is a castle" mean.

What does it mean?

The whole world was completely white. I couldn’t see anything, and I didn’t want to see anything. Only my mother, who could “supply” my sweet milk, was left with me. Mixue Bingcheng is sweet, this sentence directly touches the subconscious desire of people.

But there is no way to do it. The world is completely white and there is only the sweet state of mother and baby being one and the same. What should I do? That becomes a defensive, bounded "self," which, of course, comes from identifying with the mother.

The entire lyrics are very simple, emphasizing the "mother-infant" relationship in psychoanalysis. Of course, on a real-world level, you can understand it as any two people who have an emotional "supply" relationship.

Look at the tone again

1? do, 2 re, 3 mi, 4 fa, 5 sol, 6 la, 7 si?

You love me ? I love you Mixue Bingcheng Sweet Honey

mi so so ?la ? so? mi? do ? do? re? mi? mi? do re? do? re

Low to high (the two "I"s in the middle reach the climax)? High to low is also low to high high to low

This is why the beginning is "you" instead of "I", if the beginning is "I" ", it becomes:

I love you? Do you love me? Mixue Bingcheng Sweet Honey

Then in the middle, when it reaches the climax, it is no longer "I", but " you".

So "I" am narcissistic.

In Lacan’s psychoanalysis, “mother” refers to others including the mother, so the baby must be in a high position. If it is in a low position, there will be problems and depression, because his If the self is not high-spirited, the human self must be high-pitched. This is a normal state.

If you are in a low position, then "mother, that is, others" is in a high position. Because your sense of identity is gone, you will pay special attention to "mother", that is, the eyes of others, looking at you, eager to learn from "mother". "Others" get milk - recognition. , will make people feel very shameful, that they are nothing, good for nothing, and poor, which will inevitably lead to depression.

He will instinctively long for a kind of doting, a kind of unconditional recognition - "mother" is always "loving" him and "providing" him. Then people will become "manic".

At this time, we can see clearly how the song Mixue Bingcheng has penetrated into people's subconscious in terms of symbols and signifiers. It is not just repeated mindlessly over and over again. It can get into your subconscious mind. Its lyrics and melody must evoke some kind of meaning in your subconscious mind.

So when you first listen to this kind of song, you will feel that it is childish and stupid, but after listening to it for a while, you will not be able to stop. You will feel that you don’t know why, but it is very refreshing, because it is in your subconscious mind. It arouses a certain "meaning" and feeling, and this "feeling of pleasure" you feel is your subconscious reaction - the joy of being one before the baby is born. Unconsciously, people long to return to that state. Just as it is written in the Tao Te Ching, can it be like a baby?

Of course, at the conscious level, this desire may be dependence on a certain person, a yearning for a unified world, and the pursuit of all good things. No matter what you pursue or how you pursue it, you pursue it. They are all in the state of "you love me, I love you; you love me, I love you, Mixue Bingcheng is sweet".

Judging from the voice of this female singer, she should be a woman around 30 years old. She is not that silly and sweet. Choosing this kind of female voice may be playing on this feeling.

So, rationally you will find this mindless repetition of this song very boring, and you will think I am mentally retarded from time to time, but your subconscious mind will feel happy. . .

In Lacan’s system, this is people’s unconscious longing for “the desire to return home”, returning from the symbolic world to the real world, returning to the infant-like state of oneness, but people will never It is possible to actually return, although people cannot return, but people will always want to return. . .