Li Ziqi micro Nian event specifics
Li Ziqi micro Nian event specifics, a few days ago, micro Nian company in the statement admitted and Li Ziqi in equity and other rights and interests did not reach agreement, but had taken the initiative to communicate a number of times. Li Ziqi side seems to micro Nian's response does not agree. Li Ziqi micro Nian event specifics.
Li Ziqi micro Nian event specifics 1
In recent times, Li Ziqi frequently become Baidu, social media, Zhihu, today's headlines and other platforms hot topic.
Since the release of the video "Salt" on July 14th, Li Ziqi, who has become a symbol of China's idyllic culture, has not been updating his new works, which has led to a variety of speculations about his suspension of work. Finally, a hundred days after the break, Li Ziqi sued Hangzhou Weinian Brand Management Co.
The beginning and end of Li Ziqi's trademark incident
In August, Li Ziqi and National Treasure co-branded a limited edition of snail lion powder. (corresponding to the peak of public opinion ①)
On August 26, Li Ziqi's assistant issued two blog posts in a row, one reminding people not to be cheated by others using Li Ziqi's name in fraudulent text messages and saying that it has been reported to the public security authorities; the other responded to the suspension of work, saying that Li Ziqi needs time to organize the reality of the problem, and needs to continue to learn. Subsequently triggered Li Ziqi and its cooperation company Weinian produce differences in speculation.
August 30, Li Ziqi and because of an oasis dynamic rushed to the hot search, "early in the morning to report a police", and attached a photo of himself in the police station. In the comments she returned to netizens, "Capital is really good means." It was then quickly deleted. (Corresponding to the peak of public opinion ②)
On September 14, due to the "fake mooncake" incident, Li Ziqi's company, Sichuan Ziqi Culture, issued a lawyer's statement: Sichuan Yibin "high-priced mooncake" is a supermarket that uses Li Ziqi's brand name to deceive consumers. The mooncake has nothing to do with Seven's party. From the pictures taken by the netizens: the small ticket shows the Seven Li mooncake, but bought other brands of mooncakes. Not only that, there is also a huge difference in the price of the item online and offline, the offline price of 786 yuan / box, while online only 189 yuan / box.
In mid-September, there are rumors that Li Yapeng put Li Ziqi's team in a pot, "Li Yapeng dig Li Ziqi team" topic on an eye platform hot search. The network rumor "Li Ziqi into the capital equity dispute" news, more insiders exposed the Li Ziqi company shareholding structure, Li Ziqi most of the intellectual property rights and commercial content in the name of the company in the micro-note, if she broke up with the company, and even the account of the right to control are not. Analyze that Li Ziqi will lose everything if she breaks up with the company. (Corresponding to peak public opinion ③)
On September 29, Li Ziqi was interviewed by Xinhua News Agency. She confessed that the recognition her video has received is a great encouragement to her, and that she will also stick to the strict quality control of the video as she always does, "A good life is actually the love and aspiration of your heart." （
On September 23rd, Li Ziqi was appointed "Sichuan Farming Culture Ambassador".
On October 22, Li Ziqi was interviewed on CCTV about his next life plan, and there are three things he would like to do the most. One is about rural revitalization and **** with the rich, the second is about the inheritance and dissemination of intangible cultural heritage, and the third is about the guidance of young people, Li Ziqi doesn't want young people to want to be netizens in the future. (Corresponding to peak opinion ⑤)
On October 25, Sichuan Ziqi Culture Communication Co. Ltd. and Liu Tongming and Hangzhou Weinian Brand Management Co. Ltd. added new filing information. The plaintiff in the first instance is Sichuan Ziqi Culture Communication Co. and the defendants are Hangzhou Weinian Brand Management Co. and Liu Tongming. In addition, the company applied for Li Ziqi trademark were rejected, the trademark process status changed to invalid, waiting for reexamination of the rejection, etc., the international classification of materials processing, catering and lodging.
October 27, byte jump quit Li Ziqi signing company micro idea into a hot topic. 2021 June 30, byte jump affiliates Beijing quantum leap technology limited company into Hangzhou micro idea, shareholding ratio of about 1.37%. At that time, after financing, its valuation reached about 5 billion yuan. on October 16, byte jump started the exit process, the investment is less than six months. According to a person close to the transaction, byte jump initially invested in micro idea, mainly because of optimistic Li Ziqi. Now that Li Ziqi and Weinian are in disagreement, ByteDance has decided to withdraw. (Corresponding to the peak of public opinion (6))
On the evening of November 1, Weinian finally responded to the relevant matters, saying that more than a year ago, Weinian put forward the direction of the equity plan and cooperation mode with Seven Li, and signed the relevant share arrangement and cooperation fee agreement program under the consent of the shareholders, and communicated with Seven Li on equity and other rights and interests matters for a number of times, but no substantial progress. Weinian has never controlled any of Li Ziqi's related platform accounts. The company has also responded in the comments section that the account belongs to her personally.
Subsequently, Li Ziqi's assistant issued a response to the statement of "equity plan, and investors signed the relevant agreement" that is not a dispute over equity, is a person with the rhythm of the intentional, and with a picture of the "inverted black and white". Previously, a person with knowledge of the matter said that the main reason for Li Ziqi's lawsuit was that Weinian had violated the signed contract. （
In the past three months since August, there have been about 92w pieces of public opinion information related to Li Ziqi across the web, and most of the public opinion peaks corresponded to events related to the trademark dispute between Li Ziqi and Weinian.
If you simply summarize the event, it can be divided into four stages:
In the first stage, Li Ziqi called the police, and the disagreement between the two parties has reached an irreconcilable level, but at this time, there is only limited information disclosed to the public, which led to rumors. In the third stage, Li Ziqi was hired as "Sichuan Farming Culture Ambassador", and has accepted mainstream official media interviews such as Xinhua News Agency and CCTV, which gave Li Ziqi a lot of support before the official war; in the fourth stage, Li Ziqi sued Weinian, and Li Ziqi and Weinian went to war formally, and the break has been put on the table, which led to the withdrawal of Byte's investment. Byte withdrawal is one of the results of this.
Li Ziqi Weinian event specifics 2
Li Ziqi and Weinian. The dispute does not seem to have turned for the better.
A few days ago, Weinian recognized in a statement that it did not agree with Li Ziqi on the equity and other rights and interests, but had taken the initiative to communicate many times.
However, Li Ziqi seems to disagree with Weinian's response. Between the lines, it reflects that the possibility of reconciliation between the two sides is extremely small.
According to the latest reports, the 510,000 shares held by Weinian in Seven Li's company, Ziqi Culture, have been frozen.
The reason why this dispute has caused a sensation all over the net is not only because of the reason for the flow of Li Ziqi's top IP, but also on the other hand, it demonstrates the problem of the distribution of interests between netizens and MCN organizations.
The conflict between individuals and companies is naturally dramatic. One is the well-known universal netroots, one is the capital hidden behind the netroots, the netroots in front of the capital, even more powerful, but also unconsciously be treated as a weak.
At present, this dispute has entered the legal process. However, in the opinion of many people, the two sides from tacit cooperation to public discord, no matter how the winners and losers, is a kind of harm to the perfect type of Li Ziqi IP.
It is reported that Sichuan Ziqi culture is a joint venture of Li Ziqi and Weinian, established in July 2017, Weinian holds 51% of the shares, originally agreed to be responsible for the operation of Li Ziqi brand.
In the commercialization of Li Ziqi's IP, Liu Tongming, founder of Weinian, and Li Ziqi himself are very protective of their feathers, and do not easily take ads, nor do they live carry goods.
Weinian finally decided to build a consumer brand centered on the "Li Ziqi" IP, and successively launched snail powder, lotus root powder and other products.
In August 2018, Li Ziqi's flagship store on Tmall officially opened. According to public data on the network, five products created a ten million sales record in three days on the line.
At present, the store has 6.43 million concerns and sells food products such as snail powder, lotus root powder, hot and sour powder, etc., which can be found in the video of Li Ziqi.
By incubating new consumer products through big IPs, Weinian's approach greatly maintains the purity of Li Ziqi's videos, while also taking into account the commercial benefits, which is a very smart business idea.
However, the Taobao store is run by Weinian, not Seven Li's Seven Culture.
That is to say, although Ziqi Culture was set up to run Li Ziqi's IP, it didn't take over the operation from Weinian.
And Li Ziqi also does not have any shares of Weinian, in the view of many people, Li Ziqi can not benefit from the earnings of the Taobao store.