A: Chain business refers to an enterprise in accordance with a certain production and sales model, the opening of a number of identical enterprises. The mode of cooperation is generally the model enterprise to provide technical support, while the franchisee enterprise to provide funds and personnel. As an advanced form of marketing, chain management, the enterprise and the franchisee are beneficial. (1) Franchise self-condition validation. Should consider the following issues: whether the selected business district is suitable for joining; whether willing to accept the headquarters of the conditions, management and supervision; in the process of operation, whether the headquarters will be dissatisfied; whether has personally visited and asked for advice has joined the franchise, whether from which has been to understand and learn from some experience; invested funds to ensure that after joining the production and operation. (2) join the external conditions of the validation. Join the headquarters should be a loud brand, have a certain strength and management of formal enterprises. In the review of the headquarters, should consider the following issues: headquarters at least 10 or more chain stores, and better business conditions; business circle target customers know more than 50% of the brand, 30% of the following caution; headquarters of the qualifying conditions should be in line with the principle of mutual benefit and reciprocity; headquarters of lawyers as a long-term consultant, can be more appropriate to resolve disputes that arise; the occurrence of operational difficulties, the headquarters will be able to provide assistance and support; The brand should be a sustainable product, do not be temporarily low franchise payments and profits can be made, etc. blinded. (3) Risk consideration. In the two sides did not sign before, must consider the two major risks to be borne: ① the risk of capital recovery. According to statistics, the franchise chain store operators about 5% will be failed, eclipsed out of the market. Franchisees should not be optimistic, there must be a scientific attitude to analyze the input and output of funds. The most effective measures in the calculation of the use of strict accounting system. The "law of large numbers", "gross estimates" of the phenomenon can only provide the franchisee with the wrong data. ② Risks of business management. Different industries have different management experience, the same industry due to specific issues will require different management tools. Should strive to learn, familiar with the headquarters to provide business guidelines and mode of operation. Never be self-righteous and act according to your own way of thinking. At the same time, to take into account the franchise and headquarters operating system whether the gap is too large, if different, how to coordinate the headquarters to help the franchise. (4) the required franchise funds. Join the brand funds required can be divided into several parts, that is, the franchise gold, generally depending on the degree of brand excellence set, in addition there are security deposits, etc., the comprehensive consideration of the average franchise funds in the pastry house industry, about 100,000 yuan or more. (3) risk considerations. Before the two sides did not sign, we must consider the two major risks to be borne: ① the risk of capital recovery. According to statistics, about 5% of the franchise chain operators will be failed, eclipsed out of the market. Franchisees should not be optimistic, there must be a scientific attitude to analyze the input and output of funds. The most effective measures in the calculation of the use of strict accounting system. The "law of large numbers", "gross estimates" of the phenomenon can only provide the franchisee with the wrong data. ② Risks of business management. Different industries have different management experience, the same industry due to specific issues will require different management tools. Should strive to learn, familiar with the headquarters to provide business guidelines and mode of operation. Never be self-righteous and act according to your own way of thinking. At the same time, to take into account the franchise and headquarters operating system whether the gap is too large, if different, how to coordinate the headquarters to help the franchise. (4) the required franchise funds. Join the brand funds required can be divided into several parts, that is, the franchise gold, generally depending on the degree of brand excellence set, in addition there are security deposits, etc., taking into account the average franchise funds in the pastry house industry, about 100,000 yuan or more.