History:
The Qing Dynasty's "Food Records of Chunhua Restaurant" also recorded the famous brand products of Daoxiang Village in detail: "Moon cakes are the best tea food in Daoxiang Village ... Its advantages are heavy sugar and oil, crisp and easy to eat. There are roses, red bean paste, sweet vegetables, salt and pepper. Its price is ten copper coins per cake. Four cakes in a box are called meat moon cakes; If a small meat moon cake, its price is halved, and its name and color are the same as big meat moon cake. ..... As for salted moon cakes, there used to be only two kinds: south leg and scallion oil. In recent years, fresh meat moon cakes have been added. These three kinds of baked food are suitable for instant eating, so the skin is crisp and delicious, so don't be stingy with the flavor. "
Historical inheritance
In the early years of the Republic of China, the word "Taoxiang Village" was all the rage, and its products were extremely diverse, including tea, candy, game, roasted seeds and nuts, candied fruit and so on. Especially the Su-style moon cakes in Daoxiang Village have become authentic representatives of Su-style moon cakes. The word "Daoxiang Village" has also spread in the industry as a brand. "Suzhou Daoxiang Village" has been handed down from generation to generation through the way of "master with apprentice", "South store opens in the north, and South flavor spreads in the north", which has been opened in dozens of cities in the north in the name of Daoxiang Village and continues to this day.
1958 The public-private joint venture of Suzhou Daoxiang Village was Pingjiang District Candy and Pastry Factory (the predecessor of Suzhou Pastry Factory), and 1962 was set aside as an independent factory to resume its production in the front shop and back workshop. During the Cultural Revolution, it was renamed "Red Sun" and Suzhou Pastry Factory was merged and established. It is worth mentioning that 1978 put up the signboard of Daoxiang Village again in March, and Suzhou Pastry Factory was renamed as Suzhou Daoxiang Village Food Factory. Many products in Daoxiang Village have been improved on the basis of inheriting traditional techniques, and dozens of products such as moon cakes, cloud cakes, jujube paste biscuits, rose cakes and vanilla cakes have been rated as provincial excellent products for many times. Wen Wei Po, a Hong Kong newspaper, published the article "Four Seasons Tea with Elegant Flavor-Daoxiang Village Pastry", which introduced the long history, traditional cakes and more than 60 kinds of seasonal goods in Daoxiang Village. After evaluation, the cakes in Daoxiang Village are not only elegant, sweet and waxy, but also have the unique characteristics of "keeping fresh in season and paying equal attention to taste and shape".
all-round development
In March, 2004, in order to strengthen the century-old foundation, introduce and integrate external resources, Daoxiang Village invested and built a modern new factory-Suzhou Daoxiang Village Food Industry Co., Ltd. in Suzhou Singapore Industrial Park. It was completed and opened in August 2006, and the old Guanqian Street store still maintains its business. Suzhou Daoxiangcun Food Industry Co., Ltd. integrates R&D, production and sales, introduces foreign advanced production lines and implements all-round transparent aseptic production. With the aim of "health, delicacy, delicacy, safety and truthfulness", the company established "China Pastry Food Technology R&D Center" in conjunction with China Fermentation Research Institute and China Food Quality Supervision and Inspection Center to carry out R&D, improvement and popularization of China Pastry Food. While excavating traditional food technology, we have developed and improved nearly 65,438+000 new products, including traditional cakes, bread, moon cakes, zongzi, cakes, sweets, meat, roasted seeds and nuts and candied fruit. With its profound cultural heritage, exquisite production skills, excellent brand reputation and leading industry influence, it is known as "the master of pastry and the supreme cake art".
Development honor
In 2006, it was awarded the title of "China Time-honored Brand" by the Ministry of Commerce in the first batch, and was awarded the honorary titles of "Top Ten Mooncake Brands in China" and "Famous Point in China" through many certifications such as QS, GMP, HACCP and ISO900 1. Since 2006, he has won individual gold medals and group gold medals for many times in the national baking technology competition, and employee Xu Hongsheng was awarded the title of baking master, China. In 2008, the "A-level Certificate of Enterprise Food Safety Credit Rating" was issued. In 2009, the Suzhou-style moon cakes in Daoxiang Village were also rated as "the best characteristic moon cakes in China", and their production techniques have been included in the "intangible cultural heritage" protection project.
Due to the rapid expansion of the market, companies and factories have been established in Baoding, Beijing, Jining, Puyang, Zhangjiagang, Shijiazhuang, Heze and Urumqi. At present, the parent company has 65,438+00 production plants. Suzhou Daoxiangcun Food Industry Co., Ltd. has applied for the registration of food trademark 107, including 3 overseas and 37 domestic, which has played a powerful role in promoting and protecting the sustainable development of Daoxiangcun, a century-old brand.