For example, a restaurant in a coastal city with seafood as its main feature, supplemented by classic dishes from Sichuan, Hunan, Lu and Guangdong cuisines, can be molded into a "Fisherman's Wharf", "Seafood City" or "Fishing Port" and other models. It can be modeled as "Fisherman's Wharf", "Seafood City" or "Fishing Harbor", etc., which conveys the corresponding information and is convenient for customers to interpret.
2, cultural stage method (including history, geography), this is a common pattern shaping method. With the help of local customs and legends of the power of palms, re-integration of the hotel's consumption mode and dish structure, so that customers in the hotel consumption, experience the charm of culture.
For example, "Xiang E love" and other special restaurant mode.
3, utensils rendering method, based on the dish processing or cooking with the utensils, innovative catering model.
In recent years, the popularity of the "purple casserole", "cloisonné hot pot", "paper barbecue" and so on belong to this model.
4, varieties when the law, which is an ancient but extremely vitality of the catering model, many centuries-old store has been inherited to date, do not dare to cross the minefield one step. To a single variety of dishes for the leader, unique food forest, the stars, it is very easy to get the trust of customers.
Roasted duck restaurants, shabu-shabu, and fried noodles are all examples of this.
5, cooking method binding method, specializing in highlighting the cooking mode of the dishes.
Such as "barbecue restaurant", "spicy hot", "hand-rolled noodles", etc., to cook the way to be proud.
6, style implantation method to create a consumer atmosphere as a selling point, a comfortable environment, the price is not expensive.
Such as the "Lotus Pond Moonlight", "small town story", "a tea and a" and other casual dining mode.
7, crowd stratification method, in accordance with the consumption level of the customer group, the customer is divided into the upper middle and lower three grades, according to the number of people in each grade, to determine their own business model. High-grade alternative mode "bird's nest" restaurant, mid-range alternative mode "home-cooked food hall", low-grade consumption alternative "stall". Of course, in each class, can also be divided into the upper, middle and lower three classes. The purpose of the subdivision is to determine the mode, positioning accuracy.
8, maternal parasitism method, catering is a parasitic industry, relying on retail-based, great dependence on the crowd.
So, in places where the crowd is more concentrated, "supermarket catering", "shopping malls catering", "hotels outside the special snacks", etc., respectively, parasitic in supermarkets, shopping malls and hotels on the same will be recognized by customers.
9, the essence of the introduction of the law, local or national not, but foreign or foreign countries have developed a very mature, without violating the relevant laws, copied and copied down (if you join, more able to maintain the original flavor), the effect is also very good.
The mode of operation of the specific realization of the form of products, services, environment, three elements. The combination of three different forms forms the whole business model. In the whole of the market competition, according to your choice of location to open the combination of business model, or you define a good model to choose the location of the store, these are the main reason for the success or failure of a restaurant brand.