Many people think that the operation mode of health club is based on the hope that 80% vip members who never go will contribute profits, and the remaining 20% will run on the home treadmill every day, which is regarded as the least warmly welcomed customers of health club. But they will damage the exercise and fitness that can be obtained from these 80% people in the future. So this title is obviously not very comprehensive.
In fact, the whole business logic of traditional fitness clubs is, let me give you an example.
If a boss wants to open a fitness club, he must have enough area at first, then gradually buy fitness equipment, then accurately locate the group, accurately locate the business model, and gradually sell the annual card under the condition of indoor decoration. The key reason still depends on the opening of large and medium-sized fitness clubs, and more capital will be invested in the early stage. Therefore, the more appropriate method for health clubs is to recover the cost as soon as possible according to the method of purchasing annual cards in advance. For large and medium-sized fitness clubs, you can even use the pre-purchasing elite team of technical professionals to help marketing promotion. Recover part of the cost before the indoor decoration of the fitness club, so you will see that the pre-purchase of the fitness club is a two-year card at a low price, and some even a lifetime card. With the improvement of customer data information in advance, the selling price is gradually raised to reach a balance point.
For another example, I often go to health clubs around my home. The natural environment and teaching characteristics of interior decoration are not the same as those of general fitness clubs, and more emphasis is placed on customization in Europe and America. Therefore, the precise positioning of the group is also unique. So now it attracts many people who pay attention to grades to exercise. It is said that it is necessary to open an H large and medium-sized fitness club in the near future. I estimate that the first company is doing well, so a lot of assets can be put into new places to rent, and then expand induced abortion to attract customers to buy pre-purchase cards. For example, the first month is 2000, and the second month is 3000. After the purchased equipment is assembled and put into trial operation in China, most of the income from the first-phase pre-purchase card can offset part of the cost, followed by the employment and operation of all coaches. Therefore, many members must maintain all the operating costs and after-the-fact income, so there will be constant personal card selling behavior.
I don't know, except for a few people who insist on exercising several times a week, most customers are likely to go once a month. Because of this situation, the annual membership card of the fitness club is oversubscribed every time. It doesn't matter whether the customer comes or not. How to ensure the renewal rate of next year becomes the key index value.
In health clubs, all kinds of conditions are very wide. Many people occupy the treadmill at home as soon as they enter the fitness club, and only do simple jogging, so it is not easy to use the equipment at all. Now we all know that such a single boring training method can't reach the expected goal, and it's not cost-effective for students who have a membership card. Students who really know sports and fitness can certainly exercise independently, but most customers can't. At present, personal coaching service is the "best choice" for most people. The H+ fitness club that you chose like me is positioned in the way of personal trainer. Now there are thousands of new gymnasts who want to pay for good coaches to teach them how to stay healthy. Compared with spending a lot of time on posture and recipes, this is naturally the shortest and most effective method. The only problem is not knowing where such a coach is. An excellent gym instructor is basically a rare product in China. But in H, I saw many personal trainers with high rules, rich training experience, high technical strength and strong teaching ability. During the six months of H training, I did four sets of dumbbell squats without hesitation. Hehe ~ In fact, a good teacher can help you prevent many problems. According to your specific physical condition, it is necessary to customize the technical specialty.
Some people open health clubs to launder money. Everyone thinks it is easy to make money, so they pay for it themselves. If you don't lose money in March, you can smack your lips. I invested/kloc-0.0 million in an 800-square-meter fitness club, and no one got a performance bonus. I rent machinery and equipment every month, and the salary cost of interior decoration staff totals 200 thousand, and I lose money in five months. If you don't pay, you will sell 400 thousand a month, one VIP card 1000, and 400 cards a month. Everyone thought it was a powder shop, selling 400 bowls. It's good to have 40 people to apply for a card in a month. If I had known1100,000, I would have earned 300,000 by 202 1 when I bought 5 1 suite as a down payment, alas ~
20 12 began to do physical fitness courses gradually, and 20 15 entered the sports industry. During this period, I contacted hundreds of sports and fitness entrepreneurs, opened three fitness studios, and helped several elite sports and fitness teams of 10 to set up their own fitness clubs. It can be said that I know the sports industry in China very well. I have also managed every stage, from the venue address to the interior decoration of the exhibition hall, from the training of fitness instructors to project design, from the purchase of equipment to the marketing of channels, and the final results are not bad.
Having said that, what do you want to express?
What I want to say is, although I have experienced so much, I still think it is not easy to open a fitness club in China to earn money at this stage. If you want to spend the same time and energy in other fields, you will probably make a lot of money faster.
Take a fitness club on the third floor of a second-tier city 1000 square meter as an example. At this stage, the upfront cost of fitness clubs is mainly concentrated in the following aspects:
1. deposit. Three months, the deposit is about 400 thousand.
2. Interior decoration expenses. 1000 m3, medium and high-grade interior decoration, 400,000-800,000.
3. Equipment procurement. 20 home treadmills, 10 treadmills, 20 muscle training equipment and 20 exercise bicycles. Cost 100- 1.5 million.
The operating costs of fitness clubs are concentrated in the following aspects:
1. Rental of premises. One month120,000
2. Staff costs. Coach elite team marketing team management team other people. /kloc-more than 0/00000
3. Hydropower project and income and expenditure.
Most of them need a one-time investment of 2 million yuan in the early stage, and the operating cost in the middle and late stage is 200,000-300,000 yuan per month. Whether you can survive depends entirely on how well you pre-order before opening. If the exhibition hall is pre-purchased, the chances of survival and profit are high. Poor purchase in the early stage and difficult operation in the middle and late stage.
Before 20 15, if you want to open a fitness club in China, most of them are in the form of staking. If you open a fitness club in a big city with a lot of people, you can basically survive well as long as the operators don't hit their faces. After 20 15, because of the new policy of sports culture circulation promulgated by the general office of the State Council in September 20 14, a large amount of funds flowed out into our market. One after another, new sports and fitness startups, such as Loko and Super Orangutan, are trying new ways to run franchise fitness studios at lower cost. The sports industry will no longer be a Wang Yang. At this stage, it is likely to be more difficult for ordinary people to enter the sports industry to start a business.
In my opinion, if you want to set up an exhibition hall in the sports industry at this stage, you must have one of three sources: coach _ source, place _ source and customer information in order to do your job well. If nothing comes from a source, or you don't have to rush into the sports industry, it's not bad.
I have been doing this field for two years. After reading the comments above, I don't see that health clubs can make money. For example, you will probably understand. For example, if you want to open a1100,000 store, you should prepare a venue rental fee of 200,000 to 300,000 in advance and pay a deposit. Later, people were gradually invited to pre-order. It is estimated that 50 ~ 60 people will study and train in 45 days, and the gym will be pre-purchased. After 45 days, the interior decoration is basically formed, and then the cards are gradually sold. Most of the better marketing teams can analyze the sales performance according to the local sales market. Under normal circumstances, a city like me on the 4th, 5th and 6th lines can basically achieve 1 million yuan, and then use this 1 million yuan to pay for interior decoration and equipment, initial rent and employee salaries. In fact, the bigger problem of fitness clubs is not the cost of staff salaries and equipment loss, but the rent. So some people want to open a fitness club, and investing in it is a very good choice. Now do you understand how health clubs make money?
Many people think that opening a fitness club is a high-end atmosphere, and many asset projects must be invested. Actually, it is not. Why? Let me tell you something. The true story is right beside me.
Everyone here has a residential area, which must attract people and attract investment and cooperation. Belonging to the newly developed and designed area, many storefronts have been recruited. So they made it clear that three years rent-free would attract people to settle in, which made some speculators optimistic. A man with full work experience opened a 5,000-square-meter fitness club with a swimming pool.
What if he gradually runs out of money? Pre-purchase, first frame the customer's money, which is also the point where most fitness clubs make money quickly. The money earned by the fitness club is basically pre-purchased. Later, you had to rely on a lot of private lectures to maintain the cost of the health club.
How much can I earn by pre-ordering? How do you think? Spending more than 200,000 yuan to rent an open space and gradually pre-purchasing, not only raised the money to open a fitness club, but also made him earn millions.
But unfortunately, that's later. If the fitness club gradually loses money on the opening day, the operating cost of the fitness club will be tens of thousands of yuan. If you don't know much about the level of private education behind, you will only lose money day by day, which is a good expression of why many domestic fitness clubs sold out and closed down after a period of time.
What kind of fitness club, community fitness club or commercial complex fitness club depends on your indoor decoration level! A fast fitness room as small as 300 square meters, equipped with basic aerobic and anaerobic equipment, gym and private parish, and a comprehensive fitness club, gym, various yoga halls, equipment areas, swimming, badminton, tennis, basketball games, billiards, leisure and entertainment areas and bathing areas as large as 10,000 square meters. It can be seen that the amount of project investment determines the type of your fitness club. Traditional physical fitness only sells gyms, and now it has merged many profit points. Hundreds of thousands of small projects are invested and developed, and tens of millions of large projects can be used, and the profit value is different, depending on how to operate.
Hello, I'm glad to explain your problem to you. I am an employee engaged in the sports industry for eight years. Let me help you analyze whether you can make money by opening a health club. Many people have different definitions of making money. Some people think that if you want to make money, you must make a profit, while others think that if you don't lose money, you must make a profit. At present, 60% fitness clubs in China belong to the latter.
The earliest fitness club was a prepaid business place, and the goods sold were basically VIP cards and private lectures. Domestic fitness clubs are basically based on annual cards, so there are very big problems. Advance payment is not guaranteed, but a promise of future service. For example, the money spent by vip members today sold for the following year's service, but most of the money paid by vip members today was used by the boss today. How can vip members ensure the following year? Only the newly developed vip members can stop the previous cracks, circulate back and forth, and the loan hole is getting bigger and bigger. If the capital chain suddenly breaks in two or three months, the health club will close down. Therefore, this profit system is at a loss for the accounting professional accounting system. But in view of the cash flow that the monthly income exceeds the expenditure, the boss thinks he is making money.
At present, fitness clubs in China are divided into commercial service fitness clubs, community fitness clubs and pure sports fitness iron gymnasiums. What is the difference? Commercial services generally choose commercial blocks, CBD areas, and residential areas are generally in areas with many residential areas or communities. Iron gym is competition-oriented, pure exercise and fitness, and rarely profit-oriented.
At present, the sports industry in China is still a small field, and the development trend is large indoor space. However, in view of all the economic environment and chaos in the field at this stage, it is very difficult to do sports industry. Although it will not be timid, it is full of difficulties.
At present, the well-known sports industries in China include Welsh Fitness, Yima Wade, Comfortable Fort, Golden Bird, Ginsburg and Limeijian.
Do a good job in all elements, parts, member consultant management methods, personal trainer management methods, member management system, marketing planning, member rights and interests, course content characteristics and cost management of a fitness club. The rules are high.
Regarding the profitability of a fitness club, we must first grasp its profitability. Now the extensive profit point of fitness club is VIP card+personal trainer. How much profit depends on its operating conditions. Before the health club announces its opening, it will make a pre-order, which is a very large part of the profit. If the pre-purchase is done well, most of the project investment costs can be recovered, and if it is not done well, the profit cycle time will be increased. In the case of proper operation, it can be profitable in 3-6 months.
The profit point of traditional fitness clubs is: personal trainer +VIP card, but anyone who has worked as a fitness club manager knows that fitness clubs are likely to withdraw funds quickly in the early stage, but the more difficult it is to operate this operation mode in the middle and late stage. The key reason is that the repurchase rate of vip members is low, and the club's profit can only be maintained by continuous drainage; However, if we want to do a good job in the long-term development trend of fitness clubs and make profits continuously, or consider from the source, the "Health Fitness Intelligent System Fitness Club" I have mastered is only managed by means of deposit, except for the traditional annual card system, which is basically to promote new profit points in traditional fitness clubs. In the middle and late stage, some parts of the club, such as sports meals, milk tea and sports products, must be eliminated by themselves. Group classes, intelligent group training, etc., make the operation of health clubs more diversified, and at the same time improve the repurchase rate of vip members, so that health clubs can continue to make profits ~ ~ ~
So the profit of a fitness club depends on how you run it. If the operation is good, it will make a lot of money, and if it is unreasonable, it will also lose money.
Asking this question shows that you don't have a good grasp of this field, and neither do I. Personally, I feel that the sports industry has a large capital investment and a small income. A small machine needs more than 10 thousand pieces at will, as well as tens of thousands of home treadmills and some large machines and equipment. To open a gym, the rent should be at least millions, but I don't know that the annual membership is only two or three thousand, and the third-and fourth-tier cities are likely to be lower. Generally, the development trend of a fitness club is almost dozens of vip members. You have to drink northwest wind when you charge vip members to open a card. The second charging standard is personal trainer. Few people have to spend a lot of money on private courses. The financial report released in the past 36 1 recycling Panama case shows that 108 franchise stores all over Panama have a profit of less than 50 million a year, and Panama is a high-end sports and fitness. The annual credit card fee is 4000.7000. 10000. There are 500 private classes in general health clubs and 200 personal trainers. Obviously, it is difficult for health clubs to make money. Nowadays, news reports about where the health club is going can be seen almost every day.
I've been thinking about this for several days. You think that every vip member is counted by a monthly card, and then there are private classes. I have about 800 here. 27 yuan's money will be invested in one day on average. Suppose there are 400 members according to this consumption power, then the daily main business income is 1 10,000 yuan. There must be more than 20 employees such as member consultants, coaches and front-end cleaning services. How can they get more than 3000 yuan? Coupled with water, electricity and place fees, these are likely to be short of money. Considering the capital investment of early equipment, how do they make money?