About the street shop
1. Street shops mainly consider two types of shops, pedestrian street shops and multi-community cross-entrance shops.
2. Avoid crosswalks or obstacles. When choosing the location of the tea shop, you should choose the crosswalk or the side with fewer obstacles. Many times, in order to cross the road, pedestrians concentrate on avoiding vehicles or other pedestrians, while ignoring the shops on the side.
3. Avoid storefronts without independent facades. Choose a tea shop with advertising space. Some storefronts don't have independent facades, so the independent advertising space is naturally lost in front of the milk tea shop, which makes you lose the space to "play" the marketing wisdom in front of the store.
4. Have a sense of "big money". That is to say, the tea shop will be opened near or even next to well-known chain stores or brand stores. For example, you open stores around McDonald's, KFC, 85 degrees C and so on. Brands have done a lot of detailed market research before site selection, and opening a shop next to it can save time and energy in site selection.
5. The store is located in the commercial center street, and it is best to sit on the street facing south from east to west; It is best to sit on the street in the east, west, north and south direction, and try to be in the northwest corner of the intersection. It is not advisable to open a shop on the slope; The height between the sidewalk and the workshop floor should not be too wide.
6. Choose a crossroads or a three-way intersection. The storefront faces the street on both sides, which is the most ideal location. This kind of shop has increased the degree of attention, and doors can be set on both sides to facilitate customers to enter.
7. The facade of the store should aim at the main direction of passenger flow as much as possible, which is better than the main return direction of passenger flow.
8. Among the shops standing side by side, the prime location is the best. For example, ten shops with the same pattern and area side by side, do not choose two shops, but choose the third and seventh shops as better locations.
9. Avoid the main road entrance, where there are more than four lanes in both directions, and there is a separation belt in the middle, which is more than 50 meters away from the intersection. The traffic speed is relatively fast, and the sidewalk at the door is too wide (more than three meters) or too narrow (less than one meter), which will affect the customers of the store and the traffic matching parameters are low (if there is a certain residential group or passenger group behind the store, this defect can be made up to some extent).
10, the entrance is two lanes or one lane in both directions, there is no yellow line, there is no isolation belt in the middle, the traffic flow is slow, the distance to the intersection is within 20 meters, and the entrance sidewalk is about two meters, which is a good location with high traffic matching parameters.
1 1, you can refer to the lighting and catering layout of traditional food street and pedestrian street.
About the mall:
First of all, whether it is a new shopping mall under construction or an old shopping mall, it is necessary to consider whether the power supply and water supply of the storefront can meet the requirements in combination with the tea demand of Guangfangyuan old Hong Kong. If the planned power of the mall is not enough, ask if the capacity can be increased.
Secondly, there are two situations:
If it is a mature shopping mall, consider the following factors in turn:
1, the shopping mall is small, what is the overall popularity;
2. What is the distribution of existing catering categories? Successful shopping malls will restrict the categories of catering businesses when attracting investment. Although the whole floor or two floors may be catering, it is necessary to avoid more than one category when it comes to hot pot, Chinese fast food, western fast food, Chinese traditional dinner, dessert, milk tea and other sub-categories. For example, if there are 30 restaurants in a shopping mall, and there are more than three restaurants in each sub-category, then the investment attraction of this shopping mall is problematic, either it can't be found at the beginning, or it is a congenital deficiency in planning. Such people should be cautious;
3. The entrances and exits of general shopping malls belong to crowded places;
4. Reconsider whether it is near the escalator or near the elevator with the largest flow of people;
5. The atrium of the general shopping mall radiates a wide range of customers and is a battleground for light catering.
6. If there is a cinema, which is very popular, it is best to be opposite or diagonally opposite the exit or entrance of the cinema.
If it is a shopping mall under construction, consider the following factors in turn:
1. Whether the mall is located in the core or emerging business district, you must ask for the planning information of the mall after opening to judge its popularity. In particular, although the brand is important, even domestic and even internationally famous shopping malls may not be optimistic after opening in the immature surrounding conditions.
2. Please refer to the second item in front of you to understand the planning of the dining area of the shopping mall. If you don't make requirements for categories, it will be very troublesome in the later stage;
3. Understand the delivery date and rent-free period. Many shopping malls under construction can't deliver the house as scheduled, so they deliberately evade their responsibilities when drafting the contract. It is particularly important to note that although lease contracts are mostly standard clauses, if the text does not clearly stipulate the responsibility for not handing over the house on time, the liability for breach of contract of the mall can be stipulated in the form of additional clauses; Regarding the rent-free period, the preferential policies of different shopping malls vary greatly. Some are only rent-free during the renovation period, and some may be rent-free for 1 year or even longer.
4. Refer to item 4 above;
5. Try to choose shops with windows and beautiful environment within the field of vision, which can make customers enjoy a better experience invisibly;
6. Choice of store size. According to your own investment plan, combined with the area of shops that are interested in leasing, make a good investment budget, predict the capital recovery cycle and operational risks, and try to control the store size within 60 square meters;
7. Strive for other preferential policies.