Chinese Valentine's Day activity plan planning 1
August, is a traditional festival in China-Qixi Valentine's Day. According to ancient legend, the seventh day of the seventh lunar month is the day when the cowherd and the weaver girl in looking for a marriage meet at the annual magpie bridge. Up to now, especially in recent years, Qixi Valentine's Day has become a special festival for fashionable men and women to pursue fashion and express their love.
With the rapid development of social economy, the pressure of life and work is increasing day by day, so that many people put their lifelong events behind their careers and work, and the number of older unmarried people is rising. Most of these people have become the backbone of society, with stable jobs and successful careers, but due to their own and social factors, they still live a "free and lonely" life.
"Seeking Fate on Tanabata, Love in _ _", held a blind date meeting, which was planned and undertaken by _ _ Qingshang Culture Communication Company. This activity combines making friends, love and entertainment.
First, the purpose of the activity:
Choose spouse and love through fair, open and just organizational principles and free and romantic activities.
Second, the significance of the activity:
Through this activity, a large number of single men and women in _ _ area will have a good marriage opportunity. It can also improve the image and social influence of the organizer's enterprise.
Third, the theme of the event: Tanabata Seeking Fate, Love in _ _
Fourth, the activity organization:
1. Organizer: Secretariat of _ _ Municipal Youth Chamber of Commerce
* * * Youth League _ _ Municipal Youth Friendship Center
2. Organizer: _ _ Qingshang Culture Communication Co., Ltd.
3. Media support: _ _ _ _
V. Activity Time: August _ _ _ 17.
VI. Venue:
Room 6 13, Science and Technology Building,No. _ _ Street 168, _ _ City
VII. Participants and number:
The requirement is 18 years old or above, with a total number of about 50 people, and the registration fee is 100 yuan.
Registration place: 6 13, Science and Technology Building,No. _ _ Street, _ _ City 168
Eight, blind date conference activity process:
Opening music:
(a) "looking for the goddess in your heart"-17: 30-18: 30
1, through the introduction of the guests, the guests choose their favorite object.
(Self-introduction lasts 2 minutes/person. The female guests let the male guests have a preliminary understanding through self-introduction, and the male guests make a choice. If only/kloc-0 male guests choose, and the female guests agree, the initial speed dating is successful. If more than one male guest chooses, the male guest has 1 minute to express his love, and finally the female guest chooses 1 favorite, and the speed dating is successful. )
2. If both men and women agree, the first round of speed dating is successful.
(2) "Handsome men and beautiful women touch each other"-18: 30-19: 30
1, directions for the blind (7 pairs of men and women were selected to complete the game).
The rules of the game are divided into groups. One of them is blindfolded, and the other party is in charge of the command. According to the distance of the game, it is necessary to go through barriers such as going around stools, crossing stakes and picking up roses. The group that passes smoothly and takes the least time will get a small gift.
2, intellectual surfing, race against time game
We put forward some questions on the spot, and answered them in a hurry. Whoever answers the correct answer in the fastest time will be the winner. The group that answers the most questions correctly will get a small gift.
3, love song duet
Some love songs are produced by the host, and the opportunity to sing love songs is robbed on the spot. During the competition, participants are free to play their own strengths and strive to express themselves. The group that sings the most love songs will get a small gift.
(C) "Deep understanding of handsome guys and beautiful women"-19: 30-20: 30
Through talent show, the guests from both sides show their talents, charm and personality, and impress their favorite objects.
The two parties make the final choice. If both parties agree, the speed matching will be successful. If not, they will wait for the next round of speed matching (if there are more than two groups of people who disagree, another round of speed matching can be carried out among those who disagree. Until the speed dating is successful. )
(4) "Make a wish before the flowers bloom and under the moon"-20: 30-22: 00
1, make a wish in the air:
On this loving day of Tanabata, close your eyes and silently make a beautiful wish in your heart. Pray for God's blessing, and may all lovers get married.
2. Cultural performances:
Male and female guests * * * put out some programs together. Let's have fun, sing and dance, play games, etc.
3. sweepstakes:
There are lottery activities interspersed in the activity, and the host draws the lucky ones from the lottery box with relevant card numbers on the spot.
4. Free activities: eat proper fruit.
Proper fruit is the most famous festival food on Tanabata. Proper fruit, also known as "Kiki Kiki Fruit", prepares some proper fruit and some snacks, so that everyone can have fun and chat while eating proper fruit, which will give both sides a chance to get to know each other.
End-22: 00-22: 30
On-the-spot speed matching of successful partners, a simple ceremony was held in the blessings of everyone, wishing them an early marriage and happiness.
Chinese Valentine's Day activity plan planning II
I. Background of activities
Tanabata is the most romantic day of the year. On this day, infinite tenderness and honey are released, sincere desire and expectation wait for an answer, and heart-to-heart collision sparks eternal love.
Tanabata is a typical Chinese Valentine's Day, but in recent years it has become a festival that young people in China look forward to every year. On this day, couples will arrange many activities to celebrate this special festival. In this way, Qixi Valentine's Day has become the peak of consumption. Many businesses actively seize this opportunity and engage in various promotional activities in order to improve their popularity. Similarly, we are no exception, and we must seize this opportunity.
Second, the activity name:
Oriental Plaza "Love is around" Valentine's Day True Love Gala
Third, the theme of the event
"Rose mood, love you and me"
Theme interpretation requirements: take "simple but impressive" as the design idea, combine the emotional process of lovers from acquaintance to love, and create a romantic, warm and strong atmosphere of Valentine's Day through interactive games interspersed with program performances, reveal the true meaning and expression of love, let people participate and enjoy happily, and learn to express love, cherish love and care for love.
At the same time, it provides a stage for young couples to express their feelings and an opportunity for interactive get-togethers, creates a happy scene of "love is around", triggers the thinking of "harmony and care", and then introduces the theme of this activity.
Fourth, the purpose of the activity
(1) On such a romantic day, we send sincere wishes with practical actions. I wish all lovers in the world will be well, grow old together and be happy.
(2) Improve the popularity of the Oriental Plaza through activities, reflect the humanistic care of the Plaza, and enhance the brand awareness and reputation of the Oriental Plaza in terms of lifestyle.
V. Time and place
Time: the seventh day of the seventh lunar month.
Venue: Oriental Plaza Grand Stage
VI. Organizational structure
Organizer:-
Organizer:-
VII. Activities
Mainly divided into the following four basic links:
The interactive games of each theme link are interspersed with guest performances to connect.
1, ★ Unique Love ★
Opening Program: Love is Expressed —— Guests perform classic love songs in duet (omitted)
Interactive game: Love is interactive-Speak out your love loudly, the song solitaire (men and women pull songs) (omitted)
Participants: the host and the couples selected on the spot.
Prop requirements: wireless microphone, small gift, whistle or small palm, etc. (omitted)
2. ★ Unique Tibetan Love ★
Connecting program: Love is in the heart-guests perform modern dance (omitted)
Interactive Game: Love is Surprise-Mysterious Gift Giving, True Confession (omitted)
Participants: people who want to surprise each other with their carefully prepared gifts on Valentine's Day.
Prop demand: gifts and flowers provided by couples (omitted)
3, ★ Unique Cherish
★ Connecting program: Love is paying —— Love poem recitation or emotional story telling or sketch by guests or hosts (omitted)
Interactive game: Love lies in tacit understanding-the heart is in harmony, and the degree of tacit understanding between couples is tested through tests (omitted)
Love lies in carefulness-one in a hundred, testing each other's familiarity through the identification between lovers (omitted)
Love is cherishing-empathizing, simulating the scene to make couples feel the importance of each other's hearts (omitted)
Participants: lovers and interested audience.
Prop demand: a number of uniform couple shirts, looking for the right couple can get a set of matching clothes worn in the activity (omitted)
4. ★ Unique and everlasting love ★
Connecting Program: Love Enduring —— Guest Performing Folk Music (omitted)
Interactive game: Love lies in commitment-declaration of true feelings, large-scale collection, transmission of deep affection, and on-site report (omitted)
Love is in the same heart-through the concerted efforts of * * *, overcome obstacles and build a love hut belonging to two people (omitted)
Participants: lovers and interested audience.
Prop requirements: building blocks, rubber ropes, baskets, tables, etc. (omitted)
Eight, organize the implementation:
1, activity organization
---
The planning of "only showing love", "only hiding love", "only cherishing love" and "only lasting love" shall be implemented by all organizations through consensus.
2. News public relations
-Inviting leaders of relevant guidance units,
And be responsible for contacting and organizing reports to various news organizations.
To be invited-major news organizations such as radio stations to interview and report.
3. Capital goods:
-the square provides funds for activities and is responsible for venue arrangement and related matters.
Chinese Valentine's Day activity plan planning 3.
Chinese Valentine's Day (August-Sunday) is one of the important national traditional festivals in China. In order to protect and inherit this intangible cultural heritage, give full play to the carrier role of traditional festivals in promoting the excellent culture of the Chinese nation and strengthening the ideological and moral construction of citizens, educate and guide the people to establish a correct concept of love and marriage, and promote family harmony and social harmony, the sub-bureau decided to launch the theme activity "Our Festival. Love on Qixi" in August. The specific implementation plan is as follows:
I. Guiding ideology
Deepen the theme activities of "Our Festival" and extensively carry out the theme activities of "Our Festival Chinese Valentine's Day" based on the construction of the socialist core value system. Through a series of colorful activities, Chinese Valentine's Day's cultural connotations such as love loyalty and family happiness are highlighted, and people are guided to recognize, respect, inherit and carry forward the tradition, so as to promote the healthy growth of modern family concepts and form a spiritual force of striving for progress and a spiritual bond of unity and harmony in the whole society.
Second, the theme of the event
With the theme of "faithful love and happy family", we will guide people to pursue a beautiful life of faithful love and happy family.
Third, the content of the activity
1, launch the activity of "Love on Qixi. Reading Chinese Classics".
The sub-bureau organizes the collection or reading activities of love poems, and advocates a loyal view of love; Various departments organize Chinese classic reading activities such as reciting classic love poems and telling beautiful love stories, guide people to feel the charm of traditional culture, and strive to convey positive life pursuit, noble emotional realm and healthy life interest to cadres and the masses. 2. Carry out various cultural activities of "Love on Tanabata". The sub-bureau will organize a bonfire love song party to carry forward the traditional Chinese civilization of loyal love, create an atmosphere of happy family and social harmony, and push the theme activity of "Our Festival Love on Qixi" to a climax.
IV. Activity Requirements
1, highly valued and carefully organized.
"Our Festival Qixi" is an important part of the theme activity of "Our Festival" initiated by the Civilization Office of the Sub-bureau, and it is also an important carrier of mass spiritual civilization creation activities. All departments should strengthen leadership and elaborate organization in combination with the ongoing civilized unit creation activities of our bureau, so as to achieve extensive participation, diverse forms, richness and profundity. All departments should carefully organize activities to deepen the reading of Chinese classics during the festival.
2. Highlight the theme and have various forms.
We should take cultivating people's noble sentiments as the main line, highlight the theme of love loyalty, family happiness and social harmony, pay attention to the content, form and carrier of innovative activities, closely combine Chinese traditional culture with modern civilization, lead civilized fashion, cultivate noble sentiments and enhance civilized accomplishment.
3. Strengthen publicity and create an atmosphere.
It is necessary to increase publicity, give full play to the role of various media, widely publicize the activities of "Our Festival Love on Qixi Festival" carried out by all units and departments, report the experiences of the cadres and the masses in time, and create a strong festive atmosphere.
Chinese Valentine's Day activity plan planning 4
First, the general idea
Tanabata is a traditional Valentine's Day in China. Because Chinese people cherish China's traditional culture and folk festivals more and more, and businesses make great publicity and hype every year, Tanabata Valentine's Day has become one of couples' festivals. This promotion plan mainly puts forward two large-scale promotion activities closely following the theme of "Chinese Valentine's Day" to cooperate with the promotion activities of various businesses and venues in the store and create a strong Valentine's Day consumption atmosphere.
In addition, as gold jewelry is one of the main commodities of Valentine's Day, it is suggested that the annual "Autumn Diamond Festival" for the wedding market in shopping malls should be started on Tanabata, so as to promote the festival and bring a good start to the diamond festival with the huge business opportunities of Valentine's Day.
II. Activity Time: August 16 (Thursday)-August 19 (Sunday)
Third, the layout of the store
In line with the theme of Qixi Festival, it is suggested to set up a magpie bridge in the shopping mall's enjoyment space. According to the legend that cowherd and weaver girl can be heard under grapes, the main entrance post is decorated with green plastic grapevines to create a rich atmosphere of traditional China Valentine's Day.
Fourth, activity planning
(1) Diamond decoration section
1, theme
A century-old shop, a hundred years of harmony-200 _ _ _ Diamond Festival
[Theme Interpretation] The theme of this activity is "A century-old shop? "A Hundred Years of Harmony", focusing on the wedding market, with a clear positioning, highlights the brand reputation advantage of the competitiveness of _ _ shopping malls and gold jewelry stores, and attracts target consumers with integrity and blessings.
2. Activity planning
The Diamond Festival lasts from August to the "Eleventh" Golden Week, which is more than a month. For such a long time, the promotion activities should be hierarchical and phased. The promotion period of Tanabata is the warm-up period of the diamond festival, which attracts consumers' attention to the diamond festival and promotes the next consumption.
Diamond Festival started romantically, and seven dazzling gifts were chosen at will.
During the activity, the total amount of diamond ornaments purchased is over 3,000 yuan, that is, you can choose one of seven discounts.
Bedding 77 yuan Deduction Coupon Suit 77 yuan Deduction Coupon Shoes 77 yuan Deduction Coupon
Women's 77 yuan Deduction Voucher 10% discount card clothing accessories 60% discount card wedding photography 20% discount card.
3. Exhibition creativity
Each jewelry brand introduces several special models for Valentine's Day, which can be expensive and expensive, or specially designed for Valentine's Day. They are displayed with creative collocation of dried flowers and covered with transparent glass cover, which highlights the classic models from many jewelry styles that make consumers picky, forming a romantic and aesthetic effect under the matching of flowers, and forming an irresistible temptation to consumers. Moreover, women are often compared to flowers. The collocation of flowers and jewelry is a metaphor for the harmonious relationship between women and jewelry. The unique display mode with appropriate lighting and background will surely attract consumers' attention and produce excellent promotion effects.
(2) Full-court activities
1, full-court theme activities
(1) activity theme
Romantic Tanabata, Lucky 77
-77 romantic gifts worth more than 100 yuan are available on a first-come-first-served basis.
(2) Activity planning
In-store merchants provide 77 items as gifts. On Saturday and Sunday, an activity area is set up in the * * * enjoyment space to make a large kt version with the names and pictures of 77 items. According to the usual practice, all items are divided into department stores, clothing and gold appliances. During the activity period, consumers can participate in the activity if their cumulative consumption exceeds a certain amount. If one of the 77 items is selected, those who meet the requirements first will have priority.
(3) prizes
Each merchant in the store provides a gift in kind with a price of not less than 100 yuan. If the price of goods is generally high, it can be replaced by a 100 yuan deduction coupon. Consumers draw prizes on the spot and receive prizes on the spot.
(4) Preparation of promotional materials
① Design and production of KT version
(2) activity rules that water tag.
④ Tables and chairs required for the activity venue
2. Other promotional activities
(1) Buy Valentine's Day gifts and send crosstalk couples a package-during the event, buy Valentine's Day gifts and give crosstalk couples a package as soon as they arrive in 770 yuan.
(2) Romantic Magpie Bridge, Love Transmission-During the activity, you can enjoy free ems express delivery in China when you buy a single ticket of Valentine's Day gifts of the specified category in 770 yuan, so as to convey romantic affection to lovers who are separated from each other.
(The above two offers cannot be enjoyed at the same time)
Chinese Valentine's Day activity plan planning 5
Tanabata is a romantic and dreamy festival. As Tanabata approaches us, we will spend such a wonderful and happy time in _ _ _ _, and tonight will be even more gorgeous and beautiful! !
First, the theme of the event: _ _ _ Tanabata brand-new fashion theme party
Second, the activity time:
Third, the purpose of the activity:
1, through this activity, improve the brand appeal of _ _ KTV in Zhangye entertainment market.
2. Increase the average daily turnover by 50%-70%.
(After the activity, the finance department will report the activity results to the general manager and the operation director.)
IV. Activity Plan
1, ladies enter the store politely.
2, special drinks package
3. Buy 3 free beer 1, buy 5 get 2 free beer, and buy a box for 10 bottles.
4, interactive games, hit the lucky star of love
V. Activity methods
1, integrate the customer resources of various departments, and uniformly release the activity content information to the guests in the form of SMS.
2. Inform the guests who come to the store for consumption in the near future about the activities through the computer in the private room.
3. Carefully decorate the venue to create a festive atmosphere.
4. On the same day, the female guests present roses (or chocolates).
Six, related advertising language
On the romantic theme night of Valentine's Day on Tanabata, _ _ _ dresses up and waits for you. When ladies enter the store, they have gifts/buy packages to play games/get a free gift that night/buy a box of special drinks to send 10 bottles/,___KTV, which will bring you the warmest and most romantic Tanabata night. What are you waiting for?
VII. Activities
1, female guests enter the store politely:
During the event, small holiday gifts will be given to all female consumers who come on the same day. The range of gifts is beautifully packaged small gifts, such as flowers, chocolates and other small gifts, so that customers can feel real fun.
2, Valentine's Day special drinks package+consumption courtesy;
Set up 3-5 special drinks packages for Valentine's Day according to the consumption quota, and conduct polite consumption activities according to the consumption quota:
A. Set three awards to match according to different consumption quotas.
First prize: send a red wine if you spend more than 800 yuan.
Second prize: 50 yuan vouchers will be sent if you spend more than 500 yuan.
Level 3: If you spend more than 300 yuan, you will get a voucher from 30 yuan.
3. Members are polite
Join the preferential policies for members and promote the integration of membership cards simultaneously; (For example, members will be given a 150 yuan voucher and a popcorn when they spend money in 500 yuan; Buy beer before 2 1: 00 pm1box gift 10 bottle; Send 50 vouchers and one red wine to 800 yuan, etc.) (The specific preferential measures need to be confirmed and implemented after further communication with the marketing department)
Remarks: The presented vouchers cannot be used on the same day (only for secondary consumption, and must be restricted to Friday and Saturday). To improve the popularity of non-holiday time.
5. Buy drinks and give them away
Buy 3 free 1, buy 5 get 2 free, buy a box and get 10 bottles.
6. Award-winning interactive games:
During the event, the store can carry out the "Win what TA loves" prize-winning activity. That is, men can participate in the darts challenge to win gifts for their beloved ladies that night.
On the night of the activity, you can participate in the lucky draw once every time you spend 298 yuan. You can hang a dart target plate in the leisure area, and each guest who participates in the activity will shoot darts at the target plate and redeem the corresponding gifts according to the points on the target plate. Gifts can be, dolls or our vouchers, etc.
A, activity rules:
Refer to the standard 9-dart high-scoring competition system. That is, each guest can get 9 darts. Throw three games, each with three darts, and determine the final prize according to the total score of the three games.
B. Scoring method:
The dart target is divided into 20 sub-zones, with scores of 1-20 respectively. The red central zone (bull's-eye) in the innermost ring of the dart target is 50 points, and the green ring zone in the outer ring of the bull's-eye is 25 points. There are also two narrow rings on the dart target, the outer narrow ring is the double area of the corresponding partition, and the inner narrow ring is the triple area of the corresponding partition. Therefore, the winning zone on the dart board is not the bull's-eye 50 zone, but the triple zone of the 20 zone. If you hit this zone, you can get 60 points for each dart.
C. Award setting (tentative):
100-200: choose one key chain or mobile phone pendant.
A 200-300-minute doll (30cm)
300-400 minutes 5 bottles of beer
400-500 cents a bottle of red wine.
A voucher with a score of more than 500 points equivalent to the consumption amount of the day.
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