Star endorsement overturn has been common, known as the "earth's rich and noble flower" of Jing Tian was because of "false propaganda" thing, was fined a few million, and three years can not endorsement ads, can be said to be broken bones. Not coincidentally, another popular celebrity spokesperson Zhao Liying, also got into trouble. An article published by the Southern Metropolis Daily about the bird's nest brand "House of Swallows" triggered a heated debate among netizens because of the previous incident of Jingtian, which made everyone very sensitive to celebrity endorsement, plus it involved the spokesperson Zhao Liying, which made this matter the center of everyone's discussion.

Zhao Liying's endorsement of House of Swallows

Simply put, House of Swallows issued a prospectus, and the Securities and Futures Commission (SFC) found that the brand's advertisements were suspected of false propaganda, so it asked the brand to provide the efficacy of the advertisements to prove that the bird's nests do have the efficacy. According to public information, House of Swallows started in 1997 and has been specializing in high-quality bird's nests for 24 years. So far, it has opened more than 600 brick-and-mortar stores in the core locations of 155 cities nationwide, and has sales channels in many online sales platforms. The brand's spokesman has three successive, before Liu Jialing endorsement for ten years, followed by Lin Chiling endorsement, Zhao Liying became the brand's spokesman.

During the endorsement period, Liu Chia-ling declared that the secret of her maintenance is "eating bird's nest, I only choose the bowl of swallow", saying that she eats a bowl of bird's nest every day. Lin Chi-ling's endorsement was accompanied by the tagline: "Born out of love, nourished with love". After Zhao Liying's endorsement, the slogan became "Where the heart is, as Ying follows", playing the fan card. In addition, the brand has cited examples of Qing emperors and Empress Dowager Cixi in some of its softwritten advertisements, saying that bird's nest is the secret to these people's longevity and everlasting beauty, suggesting that its products have the effect of prolonging life.

The House of Swallows has the following problems

First, there is no authoritative source for the data provided by the House of Swallows in its promotional materials about the nutritional value of bird's nest; second, the brand's previous spokeswoman, Carina Lau, said that the House of Swallows' bird's nest was the secret of her care and maintenance, which is suspected to be a false propaganda; third, the House of Swallows said in some of the soft articles that the emperors of the Qing Dynasty lived longer because of bird's nest, and the Empress Dowager Cixi looked better after 60 years because of eating bird's nest. Thirdly, House of Swallows said in some of its articles that Qing Dynasty emperors lived longer because they ate bird's nest, and Empress Dowager Cixi still looked good after 60 years because she ate bird's nest. Is such content not publicizing the health care function of bird's nest?

The House of Swallows did not respond to the questions in its latest prospectus. After Jing Tian's endorsement flopped and was heavily penalized, netizens suggested that House of Swallows be heavily investigated to see if there are any problems with this company. This put Zhao Liying, the current spokesperson of House of Swallows, in the limelight.

Conclusion

In fact, I don't think there's any need to target any artist, find out the problem, solve the problem, and whose responsibility it is, naturally, there are relevant departments and media to report. Jing sweet can be so big things, in addition to the product was a problem, but also and Jing sweet themselves have a relationship, Jing sweet is personally said false propaganda words, while Zhao Liying in the advertisement is very cautious, a few advertisements, never personally said "prolong life" or "let the baby smart" such words. "I don't think Zhao Liying should have said anything like that. So I don't think Zhao Liying should be affected, not to mention that she should not bear the fine for the House of Swallows.