Yuanzu is an enterprise that produces and sells cakes, moon cakes, Chinese and western cakes and other baking products. It was founded in 198 1 year and its headquarters is in Shanghai.
In 2009, the company and China Food Industry Association jointly established the Desktop Pastry Baking Institute of China Food Industry Association, engaged in the research and development of desktop pastries; 20 161February 28th, Yuanzu was officially listed on the Shanghai Stock Exchange as the first cross-strait baking enterprise listed on the Shanghai Stock Exchange. The main products are No.8 Love Ai Chu Tea Mousse Cake, Xiyunchu Chocolate Cake and Yinziyuan Milk Cake.
Yuanzu is mainly engaged in the research, development, production and sales of baked goods, and strives to become a famous brand company of exquisite gifts. A national chain enterprise specializing in the production of cakes, moon cakes, Chinese and western cakes and other baking products. The company ensures the food safety of products through raw material control, fine management and cold chain logistics; Through the layout of outlets, a network of stores all over the country1more than 20 prefecture-level cities has been gradually formed. The brand awareness of Yuanzu shares has become a famous brand in the domestic baking market.
Since its inception, Yuanzu Co., Ltd. has cultivated technological innovation ability as the core competitiveness of enterprises. After years of research and development, Yuanzu shares successfully launched the famous "snow moon cake", which caused a whirlwind of "cool autumn Yuanzu snow moon cake" in Shanghai and even the whole country. In 2008, the company obtained the patent certificate of "Method of Making Crispy Moon Cake and Its Shell" issued by China National Intellectual Property Administration. In 20 13, the company obtained the certificate of "distinctive moon cake brand" issued by Shanghai Sugar Industry Association.
Yuanzu shares also set up Enlightenment Paradise to carry out DIY experiential activities of parent-child theme cakes. Relying on the resources of Desktop Baking Research Institute, Yuanzu shares carried out health and nutrition education and popularized food health and nutrition and Chinese folk culture knowledge to children, which was well received by schools and parents. Enlightenment Park has been successively rated as Qingpu District Science Popularization Education Base, Shanghai Science Popularization Education Base and National Science Popularization Base. Enlightenment Park receives about 100,000 visitors every year. Besides making cakes by children themselves, it also shows consumers safe and high-quality baked goods, shows the image of standardized enterprises to the society and enhances brand loyalty.