Market advantage: Shanguo Tea Art aims at all kinds of healthy and good tea, and adheres to the R&D strategy of "variety, product refinement and regional differentiation", which is highly recognized by investors and consumers. With the rapid development of tea market and consumers' demand for diversified and personalized products, the R&D concept based on tea but not limited to tea will enable enterprises and branches to gain more market share and increase market share.
Advantages of marketing model: the original marketing model of "tea tea set monopoly+purple sand+business teahouse+cultural reading". The one-stop service integrating tea tasting, party, business negotiation, piano, chess, calligraphy and painting has won the favor of consumers and met the needs of many tea lovers.
Advantages of customers: the store's perfect customer relationship management system and standardized services make customers more loyal. Shanguo Xiaoqiao's free tea knowledge teaching and personalized gift customization have won the recognition of many customers.
Design advantages: Shanguo Tea Art Store adheres to the decoration concept of "light decoration and heavy decoration", scientifically plans the functions of the store, and standardizes the distribution of props, which greatly reduces the unnecessary investment expenses of investors in hardware and greatly improves the perfect combination of store sales and experience functions.
Talent advantage: establish a total quality management system in enterprise internal management and human resource management; Formed a powerful chain operation headquarters with "strategic planning, R&D and production, planning and design, operation guidance, logistics distribution and after-sales service" in an orderly cycle; Cultivate and develop employees' management skills and professional skills, better develop a standardized and unified service system, and ensure the unification of software and hardware in the store.
Management advantage: It takes a long time for a tea artist to be trained from recruitment, training and post-employment. Tea artists require younger age and high mobility, which is also a special feature of this industry. The stability of talents is very important for store management. Shanguo Tea Art invested heavily in the establishment of Shanguo Tea College, which gathered hundreds of outstanding foreign trainers in the tea industry to support the operation of various stores in a nanny manner.