store as its name, a restaurant name and a person's name is the same, the name of the restaurant is good or not also determines the restaurant owner's aesthetic and the pursuit of what kind of restaurant name to attract consumers? What kind of restaurant name can attract consumers? The following is a study of how restaurant names can attract consumers.
First, the name is good, see how much with the consumer **** Ming
Dining brand in the naming of the emancipated? Imagination? , play is endless. One of the most fundamental, is? The most important thing is to connect? out of the consumer's **** Ming. This is what some traditional brands are seriously missing. A brand name is good, the key is to see how much he hooked up with the memory of the times, how much **** with consumers.
Second, the restaurant name five ways to choose?
1. Entertainment
For example, Guangzhou's Lu Dingji pickled fish. This name from the pronunciation, naturally makes people think of Jin Yong's martial arts work "Ludingji", and ? Lu? The word and the good fortune of the southerners to **** Ming. Similarly, Lu Xiaofeng restaurant, oyster door nine style.
For example, Guangzhou's Fearless Tiger Beef Brisket, taken from ? The first born calf is not afraid of tiger? LOGO design is a bit technological, seemingly incompatible with dining. But it triggered a lot of **** Ming, the brand image with a cow doll, once a customer consumption after the need to buy work clothes. Such a design, not at all like the restaurant brand, but consumers like.
For example, beef powder brand, there? Pretty Phoenix? Three chili peppers? An ordinary rice noodle, by the former Zhenkongfu brand manager to do a good job
2. International style
Like Guifang, Cuihua, Xiulan, Daqiang, two cakes, dog left?
FlyJuice
Some food and beverage brands pursue an international expression, which is particularly evident in Shanghai. For example, trendy culture creator Yan Cheng Run and his friends founded a trendy drink brand called FlyJuice (Chinese name FlyJuice). For example, the brand name of Xiao Nan Guo's Michelin. Another example is Shanghai Moti Workshop Food Co. West Tree Puffs? (Shanghai), which currently has a Chinese brand "Xishu Puffs" and "Moti Workshop". Moti Kobo? and the other two are the "Mottie's". Pink Mama Muffins? What's the name of the company? No more second grade? YOGO Yogo,? Wamidang and more than 600 brand chain stores.
3. Leveraging the trend of cultural type
? Two? was originally a pejorative, the original meaning is to insult people stupid. The northern people called? The two flints? The first is to be a member of the team, and the second is to be a member of the team. Er Pussy? and Northwesterners called them? Erqiu? The Sichuanese call it? Two-stick? But in the online world, there is a ? Two culture? The culture of "two" is a new one, and the culture of "two" is a new one. Two? became a positive word to describe those silly and cute people.
Tai Er Pickled Fish's ? Two culture?
In Guangzhou, Tai Er Pickled Vegetable Fish has capitalized on this trend, and puts its? The use of the two cultures, since the opening of a month, every day was scolded but every day queuing at the door. It has a few very? Two? Very personalized? Rush customers? Terms. When you walk into the store, you can see a large plaque on the wall that reads ? The store five do not receive? That is: ① eat only focus on playing with the phone; ② more than four people into the store; ③ said our fish is not delicious; ④ WeChat red packets only snatched not sent; ⑤ temper than the manager of the store even tugging. These five types of guests, all do not receive. The main focus of this restaurant? The old jar pickled fish? s restaurant, also generously said to customers, "Our pickles are better than the fish. Our sauerkraut is better than the fish. But that's not all. Tai Er? The most The most important thing is that it's not the most popular restaurant in the world.
4. Tribute to tradition
In the naming of restaurant brands, there is a tribute to tradition, such as Hakka, Chu word, Nanshu, Anhui Kitchen, and Xiangxiang Xu and other restaurant brands.
5. Liberation of imagination type
To Guangzhou and Shenzhen, the restaurant brand has a kind of ? Liberation of imagination? The feeling. For example, Le Caesar's Pizza? Le Caesar? LACASA - LA that is, music, happy, joy; CASA in Italian inside the meaning of home, spelled up is a happy home, cozy home. Therefore, the company called itself? Joy home?
Third, behind the name of the restaurant company, is the era of aesthetics and interest
|Imagination|
When the 80s on the stage of catering, the topic has become a trend. And catering becomes naturally interesting and fun. Whether it's the pattern, the vision, or the expression, it's all very different.
The new generation of catering people brought a different thinking and perspective: traditional catering people, is the first management of the product, after the management of the brand, so the brand name are more scribbled, or even just simplified for the mark. Their common brand naming method is? A certain mark. For example, Liaoji Lollipop Chicken and Yuanji Meat Sandwich Bun, which are contemporary with Haidilao. The new generation of catering people, whether the brand to pay tribute to the tradition, or to the future, all emphasize the brand first. Even if it's just a store, it's important to seriously design the brand name, logo, mascot and so on, and ask a professional company to design the store's decoration.
|grassroots spirit|
By the 1990s, the wave of entrepreneurship, a large number of entrepreneurs into the restaurant industry. This generation of entrepreneurship in restaurant naming, with the private economy? Grassroots spirit? For example, Haidilao, the name originated from the Sichuan people's mahjong. Haidilao's name actually came from this. Zhang Yong, the founder of Haidilao, said that the Sichuan people like to play mahjong, and they manage the last draw is called Haidilao. At that time, his store opened but could not think of a good name, his wife is playing mahjong, the last one and the card, let Zhang Yong take the name of the store as? Haidilao. In addition, restaurant brands of that era also build a sense of history and sentiment. For example, the name Guangzhou Jiumaojiu was taken from the story of a businessman from Shanxi. Shanxi people are too stingy,? The quality of thrift and frugality, the habit of careful budgeting, the spirit of strict cost control? They have been teased as? The first time I saw this was when I was in the middle of a movie, and it was the first time I was in the middle of a movie.
|Tropes and Elegant Interests|
Traditional restaurant names, generally have tropes and elegant interests. For example, there is Quanjude in Beijing and Louwailou in Hangzhou.
Louwailou
There are two theories about the naming of the Louwailou restaurant. One theory is that the owner of the restaurant took the name from the Southern Song poet Lin Sheng's "Title Lin'an Residence"? The green mountain outside the building outside the building, the West Lake song and dance when to rest; the warm wind smoked tourists drunk, straight to Hangzhou as Bianzhou. The poem was inspired by the poem and was taken as? The name "Louwai Lou" was inspired by the poem. Another theory is that because the restaurant was built in the modern famous scholars Yu Qu Yuan (Yu Yue) Mr. Yu building side, Hong Ruidang Yu building to ask Mr. name, Mr. Qu Yuan said:? Since your restaurant in my Yu building side, then borrowed from the Southern Song Dynasty Lin Sheng? Mr. Qu Yuan said, "Since your restaurant is outside my building, let's borrow Lin Sheng's famous line from the Southern Song Dynasty. Mr. Qu Yuan asked Mr. Yu to name the restaurant. Mr. Yu said, "Since your restaurant is outside my building, let's call it I'm not sure if I can do that, but I'm sure I can.
Restaurant naming case study
The following is a case study of restaurant naming that I have organized according to your needs, so you can come in and refer to it:
Fang Hui Yuan
First, from the literal meaning of the analysis:
? Fang? : ① Fangfei, flowers and plants. It also refers to the fragrance of flowers and plants. Selected Writings? Southern Dynasty? Xie Jiye (谢眺): ①Fang Fei (芳菲). I am not sure if I can do this, but I am looking at the scenery and the fragrance of the flowers. ②Fangqing. The name of respect for the person, "Ming? Yang Ji:? Hibiscus a tree outside the golden pond, only Fangqing alone to see? ③Fang Nian, beautiful years. (③Fangnian, beautiful years. Lu Zhaolin's Ancient Ideas of Chang'an: ? I once learned to dance in the fragrant years. ④Fangshu. The Selected Writings of the Jin Dynasty. Ruan Ji (阮籍). Ruan Ji (阮籍)：? The green leaves of the fragrant trees are hanging down, and the clear clouds are curving around them. ⑤Fanglan is all over the body. The fragrance of the orchid is all over the body. The metaphor of the elegant and refined manners. The first is a metaphor for virtues.
? The garden is a place where vegetables and flowers are planted. : A place surrounded by a fence to grow vegetables, flowers and trees. The poem "Zheng Feng" (郑风? Zheng Feng? will be Zhongzi": ? No metaphor for my garden. Villa and resting place. Shishu Xinyi (New Sayings of the World): ? When Prince Jing (Xianzhi) passed through Wu from Huiji, he heard that Gu Peijian had a famous garden? The name of an immortal in the legend of the garden guest, also refers to the guest who visits the garden. In the Tang Dynasty, Liu Yuxi wrote, "The neighboring family is still learning from the neighboring family. Liu Yuxi" neighboring family is still learning the makeup of the palace, the garden guests compete to steal the imperial fruit branches.
? Common name Peilan, Fangmei. Cymbidium. Cymbidium is a herb, often used in poetry and literature as a metaphor for a woman's pure and beautiful heart. The name of the poem "Tang" is also used to describe a woman's pure and beautiful heart. Wang Bo? The Seven Evening Fugue": "The Thorns are beautiful, the Swallows are beautiful, and the Gold is beautiful. Jing Yan Qi Xin, Yan Jia and out of the golden sound of jade Xin. Cymbidium heart and orchid quality? The wind is fragrant with flowers and plants. Song? Ouyang Xiu: ? Chu Jing Cymbidium wind to clear the thirst for disease, Luo Cheng flowers and snow to swing spring sorrows?
Second, from the mathematical analysis:
The mathematical number is 41, great luck. Auspicious evaluation is: Virtue, everything is as it should be. Do your best and you will get great results.
粤香时尚
? Yuexiang Fashion? A name, for this name, is analyzed as follows:
? Yuexiang Fashion? A 39 number, great luck, and water number, is exactly the number of Mr. wealth. With this number of people, gifted with good fortune, fortune to the extreme, but remember not to be rigid, must be with the world along with the world, with the times can be a great success. I wish you good luck and good fortune.
Auspicious poem:
Yuejiang Hanxiu Fu Haitian,
Xiang ants agar goblet pass.
The rain and spring breeze into the night,
Shangxian Shangyou*** Taoran.
Restaurant namesDo not know the name of most of the friends are not yet found restaurant naming inspiration, the following is my collection of some good restaurant names for the organization, take a look at the restaurant names.
1, eat the story
2, the usual people
3, red apricot restaurant
4, diners to
5, Bashu Buyi
6, Huatmei restaurant
7, Yuhuatai
8, fragrant
9, Yongyashanfang
10, Ma Zhi Shaojiao Seafood City
11, Hakka King
12, food too long
13, Drunken Master
14, baby home
15, where is the spoon
16, the street I most face
17, Ma Xiang Po
18, Horizon Restaurant
19, a small plate
20, Baiquan Wencai,
21, Tianjin Wanyuan Longshun Resort Manor
22, Baikui Old No. Restaurant,
23, Rice Bar
24, Dagang Oilfield Hotel
25, Eating Family Village
26, Cornering to Eat Szechuan Cuisine
27, Kong Yihe Hotel
28 ,心竹园
29, Yang's Kitchen
30, Jixian Restaurant
31, Chantilly Kitchen
32, Spicy Temptation
33, Jin Guan Yi
34, Yong Ya Villa
35, Manier Ladies Western Restaurant
36, Fishing Boat Smooth Bowls
37, Vegetarian Lily
38, ninety-nine cents
39, Shushan Shushui,
40, my family specialty snacks
41, spring long in
42, cave moon day,
43, eight mountains night rain
44, Xiangjie Kitchen
45, Transparent Thinking
46, Jing Yi Zhou Shanghai Restaurant
47, Galaxy Hotel
48, Man Xin Xuan
49, Chuan Xiang Fish Zhuang
50, Wuhan's Rough Tea and Bread
51,
52, Malang House Restaurant
53, Food and Fragrance Pavilion
54, Hong Qishun
55, Ah Lin Restaurant, <
56, Dragon Inn
57, Duo Xiaoyue
58, Carving Time
59, Cup Mok Chuan
60, Xishuangbanna Restaurant
61, A Fine Bistro
62, Jurong Garden - Yuanchang Restaurant
63, Aji Baivi
64, Homemade Dish
65, Yue Wei Fresh
66, Lai Chi Wan
67, Original Wild Family
68, Pink Cool
69, Food for the Sky
70, Dong Lai Shun ~ ~ ~ ~
71, Green Tone Court
72, Green Reserve
73, Face to Face
74, Rough Tea and Bland Rice
75, Xi'an Jia Er irrigation soup dumplings
76, Avanti hometown music restaurant,
77, Manjing Lou
78, Green Age
79, the old kitchen
80, Wuyue people
81, food full of food
82, the new Bamboo Garden
83、Xiuyu
84、Hui Bin Yuan Abalone and Shark's Fin House
85、Red Flag Restaurant
86、Su Zhe Restaurant
87、Service for the People
88、Anywhere Restaurants
89、Original People
90、Xiangcun Pavilion
91、Yin Yin Grand Hotel
92, Chuan Guo Evolution
93, Luding Ji
94, Imperial Forest Hall
95, friday
96, Pan Dining City
97, Liu Jia Pot Restaurant
98, Rice Rice Grain
99, Sweet Honey
100, He Tang Moonlight
101, Heavenly Family,
102, Boiling Fish Town
103, Chuanliu Unlimited
104, Jindu Restaurant
105, Jin Xuange
106, Saddam Ramen Restaurant
107, West Lake Spring
108, Hak Lai'an Homestyle Cuisine
109, Flavor Factory
110, Yunlong Restaurant
111, Local Chicken Nest.
112, with food
113, Xian Tang Lou
114, Lai Jin Yu Xuan
115, Hong Kong Food City Alamu Khan Palace ,
116, Deng Ying Lou
117, Lemon Leaf
118, Bing Sheng
119, Lai Yi
120, Beijing Time Meeting
121, a noodle store ~~
122, Longyuan Restaurant
123, BaoDeFu Restaurant
124, ChuLiuXiang Dumpling House
125, ChingKongYuYuRuYuYu
126, JuXianLou Restaurant
127, No Hunger No Sit
128, South Congee and North Noodle
129, Dragon Palace Hotel
130, Drunken River Moon
131, Legend of Sichuan
132, Dongjiang
133, Triumph Western Restaurant
134, Hak Lai On
135, Chicken Frog Frog
136, Harbor Family Restaurant<
137, Green Sky Food Restaurant
138, Xinlongwan
139, New Trunk Seafood City
140, Xishu Soya Bean Flower Village
141, Meal Under Fire
142, Meizen Restaurant
143, Xibei Oat Noodle Village
144, Old Town Daiwa Vegetable House
p> 145, You Peng Seafood City
Restaurant Friends Q & A
Restaurant Name Question 1: restaurant style similar to the restaurant, warm, black and yellow as the main color tone, the main products are noodles, iron plate rice, boiled rice, boiled vegetables, priced at about 20 yuan, the noodles are hand-beaten whole egg noodles, very strong, is a selling point, and now would like to take a more appropriate name, hope the vast number of enthusiastic netizens! I'm not sure how much I'm going to be able to do to help you!
Netizen Answers: Sunshine Coast Restaurant
Restaurant name problem two: opened a health restaurant, through therapeutic food to improve people's health, change people's eating habits, is that we tell consumers what to eat, rather than what we want to eat, the trouble is that all the way to the high people to help take a with a certain significance and has a certain cultural connotation of the name of the store, the current famous? The time to rest and recuperate? The name of the restaurant is "Nourishing Time". Catering Hall? Thank you!
Netizen answer: company name: rest time (original, fashionable and not vulgar, it is recommended to use)
Strokes and five elements respectively: 15 (earth) 10 (gold) 10 (gold) 6 (fire)
This company name is 41 numerology, the implied information:
Talent and good fortune, virtue and prestige, continue to work hard, the future is unlimited. (Good)
Company name: Cuisinart
Strokes and five elements respectively: 18 (gold) 15 (earth) 11 (earth)
The numerology of this company name is 44, which implies the following message:
Though you use your heart and mind to plan, it is difficult to fulfill your wish, and if you are greedy for good results and advancement, you are bound to fail. (Fierce)
Restaurant Name Question 3: Restaurant Name
I opened a restaurant in Changsha, decorating style is more retro, featuring fish, please help me to name.
Netizen answer: Xiangnan fishing port
Restaurant name problem four: the hospital's internal restaurant, hotel form, the usual business is the unit's internal reception, in addition to want to carry out the patient's family dining business, not the kind of pot meal, want to think of a that is accepted by the people, but also with the hospital's harmony of the name
Netizen answer: can be called? Tian Xing Jian restaurant? Taken from the "Zhou Yi":? Tian Xing Jian, gentleman to self-improvement? , the meaning is very good. Jian? is also the name of the restaurant. Healthy? meaning, also closely related to the hospital.
It can also be called ? The first is the "health" of the hospital. Health? Healthy? What's your name? Ankeny? And other names.
Restaurant name problem 5: I am ready to open a restaurant, the area in 260 square feet, featuring rabbit meat, fish, duck. There are also fried dishes, want to undertake banquets. Take the name do not want to specialize in rabbit to take, but to the characteristics (rabbit meat, fish) and fried dishes combined with the name. Thanks for any tips you can give me. Thank you!
Netizen answer: what type of restaurant? No hunger does not sit? OK
Satisfaction please adopt.
Restaurant naming problem six: restaurant name problem, I opened a barbecue restaurant do not know what name is good, take the name of the place how? For example, I'm in Shenzhen Shangsha, I called Shangsha barbecue live fish? This village called Longqiu village, or called Longqiu barbecue live fish? Do you have any good names? Good to hear and remember, the name of the following hit on the money to get married how, will not be very attractive?
Netizen answer: Shu Xiangyuan 川芙蓉 知味观 麻辣诱惑 蜀留香..... +