Traditional cake store placed in the last century rely on word of mouth can attract a lot of customers, but although the economy exploded, similar stores more and more, this time it is either the product has characteristics, or the price is lower than others, marketing to do hard. Cake store product features to see the store inside the cake made with others largely the same, or have their own characteristics. If the product is the same that spell service, always have to have a strong customer will choose you. Specifically from the following points to analyze:
First, switch to the user thinking
User thinking of the product: do not always shopkeeper's identity is to think about things, every day thinking about how much the cost of ah, how much profit ah, and so on, convert yourself into a customer to those who do a good job in the cake store to go around and look at their products and their own products what are the differences between where it's good, and where it's not good. The style of the cake, the taste of the cake and so on. The stores that are doing well definitely have the products of the town. But certainly also bad place, are looking out. Marketing can then say their own strengths, say the shortcomings of others.
User thinking of service: now the big consumer environment are basically converted to the user-oriented era, not only the product should be good and service to keep up with it, such as packaging how to design, such as store service personnel overall level how, they do not have a spectrum of words, the same reference to do a good job of learning from peers have, must be personally to experience, to find out those who make him feel comfortable! place, summarize down home to their own waiters training, find those who make people uncomfortable place also summarize down, tell their own waiters to take warning.
Second, crowd analysis. Now people buy cakes have a few cases it, 1, birthday birthday cake. 2, to small children cream cake. 3, afternoon tea cakes. 4, a variety of Chinese and Western-style pastries. Here are two aspects need to be analyzed, one is the store location of the surrounding environment, if it is a small community that should be the birthday cake and all kinds of pastries, if it is in the business district, it should be afternoon tea pastries and Western-style desserts to meet the office crowd. Different groups of people have different product preferences, only to find the characteristics of the surrounding population to determine what type of products to store the main fight.
Third, broaden the marketing channels, increase the selling method. Now has long entered the era of online and offline integration, a traditional store in addition to offline own traffic, to expand the single best way to online customer acquisition, offline delivery in the same city. My WeChat friends inside a cake, they only do marketing in the WeChat circle of friends, suing is the user's word-of-mouth, business is very hot, basically a morning time can be full of orders throughout the day.
Recommended a few ways, if the store around the business district, you can register more than a few beautiful handsome micro-signal, open WeChat near the people to add, basically all the neighborhood work, plus is the basic chat can also be invited to the store to taste the new, usually circle of friends to send more photos of the cake, the photos taken beautiful point, so that people look at the desire to eat.
If the store is surrounded by neighborhoods, then how many neighborhoods around, especially on weekends when you can find the baby skating parents chat, now every neighborhood has a homeowners group, you can add to the group, live in the annex to the people are added again, as long as everyone wants to eat cake when it will naturally think of you.
Finally, to sum up, there are many ways to promote marketing, but these are put, the core or to analyze their own strengths and their own product stores, in addition to find their own target audience is the king, to cultivate their own die-hard fans it.