In 2015, Li Ziqi began to take selfies and direct short videos of ancient food. In the early days, although her videos were creative, they were of average quality, such as "Kirsch". In terms of the choice of shooting content, Li Ziqi, who lives with her grandmother, chose the most familiar "rural life".

During this period, she spent more than a year restoring the production process of the "Four Treasures of the Study" in ancient times. She also used ancient methods to make handmade soy sauce, and even built a house with wood and bamboo in the yard by herself. A thatched shed and swing frame were built. ?

In November 2016, Li Ziqi went to Lanzhou to study with a teacher in order to shoot the short video "Lanzhou Beef Noodles". The video had 50 million views online and 600,000 likes; subsequently, she received a A private message from Mr. "L" said that he and his wife accidentally saw her video and liked it very much, which fulfilled his dream of a paradise. This person said that his company has in-depth cooperation with Sina Weibo headquarters and can provide help.

At that time, Li Ziqi received few private messages. He sent "L" for several days in a row. Li Ziqi could see it, but thought it was a scammer and never replied. Until one day, the other party said that she had arrived in her city and wanted to have a meal and chat. They made an appointment at a hot pot restaurant and talked about cooperation. ?

In April 2017, Li Ziqi’s video of making a swing exceeded 10 million views on Meipai, 80 million views on the entire network, and more than 1 million likes. Dozens of advertisers approached her every day. Li Ziqi. At about this time, Li Ziqi, who became famous, began to be questioned.

Because she was constantly being harassed and pressured by public opinion, she was afraid that her grandma would be harmed. Amid a lot of doubts and slander, she decided to announce the suspension of updates in May. According to Li Ziqi, it had been a long time before that. , her main battlefield was the video platform Meipai. It wasn’t until “Fragrant Little Roast Chicken” introduced her to the person in charge of the Weibo Food Channel that she got a bigger platform.

On July 20, 2017, Li Ziqi and Hangzhou Weinian Technology Co., Ltd. jointly established Sichuan Ziqi Cultural Communication Co., Ltd., holding 49% of the shares, and the content team is Li Ziqi and 1997 Li Ziqi was born as an assistant and a photographer, but Li Ziqi was still responsible for the video content. The company was only responsible for the business development part and helping her take care of some daily affairs.

In 2018, Li Ziqi’s original short video won the YouTube Silver Medal Award after 3 months of overseas operation. The number of fans exceeded 1 million. He was called “the mysterious power from the East” by foreign netizens. In July, the short video "Tomato Beef Brisket Soup" was broadcast; on August 17, Li Ziqi's Tmall flagship store officially opened, launching five gourmet products. Within 6 days of being online, sales exceeded 150,000.

On December 8, 2019, the topic of "Is Li Ziqi a cultural export" had more than 800 million views on Weibo; on December 9, the *** Youth League Central Sina Weibo account Published an article "Because of Li Ziqi, millions of foreigners fell in love with China"; on December 10, Xinhua News Agency published a commentary article "Understanding "Li Ziqi", there is a true meaning", and conducted an analysis of the popularity of "Li Ziqi" Interpretation.

On the same day, CCTV News pointed out in the comment "I am also quite proud, because I am a dot in the background of Li Ziqi's works" that Li Ziqi cannot be successful without love; on December 14, he won the award from China "Cultural Communications Person of the Year Award" at the "Influential Person of the Year" honor ceremony hosted by Newsweek. ?

On January 1, 2020, Li Ziqi was selected as the "Top Ten Female Figures of 2019" by China Women's Daily; on April 29, Li Ziqi's fans exceeded 10 million on an overseas video platform, becoming the first There are more than 10 million Chinese creators; on May 19, the Chinese Farmers Harvest Festival Organization Steering Committee officially established the "Chinese Farmers Harvest Festival Promotion Ambassador", and Li Ziqi was hired as the first batch of promotion ambassadors.

Extended information

Li Ziqi’s early life experience:

When Li Ziqi was young, her parents divorced. In 1996, my father died young. Because her stepmother was not good to her, her grandparents felt sorry for her, so they took her back home. Grandpa worked as a country cook, was good at farm work, and was also good at weaving bamboo utensils. Neighbors were always happy to ask for his help when they had weddings or weddings. While grandpa was cooking, she helped.

In addition, Li Ziqi also did carpentry with her grandfather, cooked with her grandmother, and worked in the fields when the crops were ripe. The delicious food she tasted at that time was a good taste that lingered in her memory.

Many of the things he learned through his eyes and ears have also become important materials for his future short video works. Her grandfather passed away when she was in the fifth grade of elementary school. Her grandmother began to raise her alone, and her life became unsustainable.

In 2004, Li Ziqi began to wander around the city in order to make a living. During this period, she slept on a park chair and ate steamed buns for two months. When I was working as a waiter, my monthly salary was only 300 yuan.

Baidu Encyclopedia-Li Ziqi