From the supply side, the amount of consumer goods has greatly increased in the past ten years. Su Haihui, the founder of Elephant Life, explained to Quan Now that the increase in products and tail goods is due to the explosive rise of new brands. In order to meet the challenge of new brands, old brands have also launched new brands and products (for example, Nongfu Spring has launched several brands of sparkling water or soda water). This has brought the prosperity of the consumer goods market and the dividend of inventory.

The development of tail goods market is accompanied by the prosperity of regular consumer goods. According to an upcoming food industry report consulted by Ai Media, the market size of China snack industry will reach 3 trillion yuan in 2020. Even if the inventory deposit is calculated at 1%, the market size of the temporary food industry will exceed 30 billion yuan. "

From the demand side, young people's consumption concept has also changed. Careful planning and making the best use of everything are no longer outdated or shameful for the generation of 80, 90 and 00 who grew up with abundant material desires. Slow-growing wages and disposable income, and fast-growing housing prices in first-and second-tier cities are also really pressing on young people.

At the same time of these changes, the value chain of the tail goods supermarket has been reorganized to match the new demand. At this level, temporary food also has the significance of reducing waste. If it is not circulated again, these foods will be recycled and made into animal feed. In addition to the social value given, more people who join the tail goods market chain see business opportunities.