Xiao Mei, Xiao Ku, Xiao Jian
The names of the three squirrels are Xiao Mei, Xiao Ku and Xiao Jian. Xiaomei (a girl with a beautiful pink bow): Open her hands, which means embracing and loving every owner. Xiaoku (blue boy with red scarf): Clenching his fists symbolizes having a strong team and strength. Xiaojian (a boy with big, green, upward glasses): The upward gesture symbolizes youthful vitality and an attitude of never stopping and moving forward courageously.
China's Internet companies all like to use animals as their images. For example, the well-known Tencent has chosen penguins as its image. Choosing animal images can shorten the distance with consumers.
When it came to choosing an animal as the company’s image, or mascot, and the company’s main product was nuts, Mr. Zhang Liaoyuan immediately thought of squirrels.
Going home one night, Daddy Squirrel saw his son sitting in front of the sofa watching a movie. The dad casually asked what he was watching. Dad's wife replied: "The Three Musketeers." Daddy Squirrel paused for a few seconds and suddenly realized that three is a magic number. Many cartoons are named after three, such as The Three Little Pigs, The Three Bears, etc. In addition, Chinese people also have a feeling for "three". The "Tao Te Ching" says that "one life is two, two is three, and three is all things." So the names of the three squirrels were decided.
The development history of the brand
On March 10, 2012, it received an angel investment of US$1.5 million from IDG Capital.
On May 30, 2012, the headquarters and factory construction was completed in Wuhu National High-tech Zone with more than 50 team members.
On June 19, 2012, the trial operation was launched on Taobao (Tmall Mall), and 1,000 sales were completed in 7 days.
On July 22, 2012, the sales entered the top 50 in the nut category of Tmall Mall. On August 23, 2012, from the first order to the daily sales of 1,000 orders (100,000 yuan), Three Squirrels It only took 63 days to create a miracle of e-commerce development speed.
On August 25, 2012, the 65th day after Three Squirrels went online, it ranked first in Tmall’s nut category.
On November 11, 2012, it participated in the Double Eleven promotion for the first time, with daily sales of 7.66 million, setting a new record for a single store in the Tmall food industry. The daily sales record is the highest, ranking first in the sales of snacks and specialty products.
In December 2012, China's authoritative entrepreneurial finance magazine Chuangye Bang selected Three Squirrels as one of the "Top 100 China's Annual Innovation and Growth Enterprises in 2012".
On January 31, 2013, monthly sales exceeded 22 million, ranking first in the entire network.
In April 2013, Three Squirrels won the title of "Top Ten National Nut Roast Marketing Enterprises".
In May 2013, it received another US$6.17 million Series B investment from Capital Today and IDG Capital.
On October 31, 2017, the well-known food e-commerce company "Three Squirrels" has updated its pre-disclosure prospectus, which may mean that the company's IPO application has returned from "suspension of review" to normal review. The performance growth of Three Squirrels has accelerated. The net profit in the first half of 2017 was 241 million yuan, which has exceeded the net profit of 237 million yuan last year. The operating income in the first half of the year was 2.894 billion yuan.
On December 12, 2017, the China Securities Regulatory Commission issued an announcement stating that in view of the fact that Three Squirrels Co., Ltd. still has relevant matters that require further verification, it decided to cancel the 72nd IPO Review Committee of the 17th IPO Review Committee. The meeting reviewed the company's issuance application documents. According to previous arrangements by the China Securities Regulatory Commission, Three Squirrels’ IPO application will be reviewed on December 13.
On July 12, 2019, Three Squirrels officially landed on the GEM of the Shenzhen Stock Exchange, with the stock code 300783 and an issue price of 14.68 yuan. As of the morning's close, the stock price was 21.14 yuan, an increase of 44%, and the total market value was 8.477 billion yuan.