The eighth episode of the third season of the CCTV documentary "A Bite of China" will be broadcast from February 19th to the 26th. In the past eight days, "Tongue 3" has inspired a new craze in the Internet communication effect of documentaries, and the total number of online clicks on related videos has exceeded 200 million times.
According to monitoring statistics from Meiland Company, as of 5:00 pm on February 27, the total number of clicks on "Tiangue 3"-related videos on mainstream video websites such as Youku and iQiyi exceeded 200 million times. .
The "A Bite of China" series is a super IP in China's original documentary industry. The third season of "A Bite of China" continues the high topicality and high ratings of the first two seasons. According to the monitoring data of Sofuri's entire network, the average ratings of the eight episodes of "Tongue 3" broadcast by CCTV from February 19 to 26 reached 1.49, forming a peak in the scale of documentary TV audience viewing.
Six years ago, the emergence of "A Bite of China" made food-themed documentaries popular. The key words determined for the third season are “food, people, culture”. In order to combine these three elements more vividly and closely, the crew traveled to more than 20 provinces, municipalities and autonomous regions across the country in just 10 months, and included more than 400 delicious dishes in 115 filming locations. While capturing the ultimate beauty of Chinese cuisine with their lenses, they also conduct innovative explorations in exploring the cultural history behind the food.
"Bite of Tongue 3" has attracted widespread attention from the media and netizens since its broadcast. Netizens on Weibo and WeChat continued to discuss and spread the show hotly.