Laoganma's turnover fell out of the top ten private enterprises in Guizhou for the first time. Relevant data show that in the list, the turnover of Laoganma has fallen out of the top ten, ranking1year with a turnover of 420 1 100 million yuan. Why does Laoganma have such a status quo?
Company equity change. Laoganma has won the favor of many consumers by virtue of Tao Huabi's exclusive product technology and formula. However, the market is always changing. Now that Tao Huabi has retired, the company's equity has changed a lot. 20 14, Tao Huabi no longer holds shares in the company and retired to the behind-the-scenes company. Now the company is controlled by Tao Huabi's eldest son and another son. During his tenure, Tao Huabi was very dedicated and regularly sent workers and key employees out to study technology. Company changes in equity has certain influence on the company's future. Now the market is changing too fast, and technology needs innovation and continuous progress to win the favor of customers. Standing still can only be surpassed by others.
The technology was leaked by the company's key personnel, and the competitive pressure became greater. At present, the market competition pressure is great. There are many products similar to Laoganma, and all kinds of Chili products are relatively cheap and won the hearts of the people. 20 17 laodopted mother's pepper frying technology was leaked by former important personnel of the company, and with the help of the police, important personnel were arrested. However, the technology has been leaked out, and the status of Laoganma has been threatened. During this period, there is no certain bright spot to show.
With the rising cost, the competition pressure in the industry is great. At present, the competitive pressure of the food industry is very great, especially under the influence of the epidemic, the obstruction of express delivery has also affected the development of its industry. The cost of pepper is rising, the cost is rising, and the price of goods is also rising. Many consumers are biased against the increase in goods and are unwilling to spend money on them. In this case, you will choose to buy cheaper alternative products.