The shelf life of Momchilovtsi yogurt is 4 months. Bright momchilovtsi is a high-end yogurt launched by Bright Dairy. It was officially put into the market in early 2009, and was listed nationwide on 20 12. It is the first normal-temperature yogurt in China, with a shelf life of 120 days and no refrigeration. The appearance of bright momchilovtsi yogurt has subverted the traditional storage mode of yogurt.