(1) the city of northwest Tunisia. The northeast is 0/44 km away from Tunis/Kloc-and is connected by railway. The population is 23,000. Grain, livestock, fur distribution center, oil, flour and other factories and weaving and other handicrafts. There are important lead-zinc and apatite mining areas nearby. There is a railway branch line access. There is an air station.

(2) Kraft Food Co., Ltd. is the second largest food company in the world, with business in 145 countries. , which employs about 60,000 employees worldwide. Kraft's three core product series are coffee, candy, dairy products and beverages. Among them, the famous brands include Kraft (Kraft), Maxwell House (Maxwell), Tang (Fruit Treasure), Sugus (Swiss Candy), Milka (Myka Chocolate), Toblerone (Swiss Triangle Chocolate) and Jacob Suchard (Risa). At present, Kraft Foods has a number of wholly-owned or joint ventures in China, including Kraft Guangtong Food Co., Ltd., Kraft Tianmei Food (Tianjin) Co., Ltd., Na Beske Food (Suzhou) Co., Ltd. and Beijing Na Beske Food Co., Ltd..

Introduction of Kraft's Series Products

Maxwell

Drips are fragrant, and the meaning is still unfinished.

In the 1970s, the gourmet Joe Cheek spent his whole life developing a kind of mellow coffee, which was very popular in Maxwell Hotel, the gathering place of the upper class at that time. Maxwell coffee also got its name. Maxwell coffee, the first-class coffee beans selected, is developed into a unique Maxwell mellow through careful baking. 1907, after tasting Maxwell coffee for the first time, former US President Roosevelt was amazed at its delicacy and praised it as "dripping with fragrance, wanting more". From then on, "Drips are fragrant, but the meaning is still unfinished" has also become the rule that Maxwell has always followed.

Maxwell first entered China in 1985, and was renamed as "Maxwell" in 1997. For many years, Maxwell in China has been committed to providing delicious coffee with "Maxwell's mellow" for China consumers.

trakinas

Trakinas means naughty in Portuguese. 1988 Trakinas was successfully listed in Brazil. When all children see Trakinas, they will think of those children who are smart, interesting, naughty and active, just like themselves.

The grimace doodle biscuit 1995 was successfully listed in China. The grimace doodle biscuit is a brand specially designed for children. When it comes to grimace doodle, people will think of biscuits with different faces and expressions, which are delicious and fun. It is deeply loved by children for its delicious and fun unique personality. To meet the needs of children's growth, since 2005, calcium and iron have been added to the whole line of grimace doodle cookies to enhance the brand awareness that grimace doodle is "delicious and beneficial" in the mother's mind, and it has really become a product that children like and mom recognizes.

Quduoduo

Chocolate bean cookies appeared in the United States from the beginning of 19 century, and then quickly became the most popular cookies. Fun cookies have been the best-selling chocolate cookies in the world since the first batch of products came out in the United States in 1963. More than 5 billion interesting cookies are produced in the United States alone every year. 1998, delicious fun cookies came to China; In 2002, the new flavor of nut butter was listed in China; In 2004, the new taste of coffee went on the market; In 2006, the taste of orange was newly listed. The uniqueness of Fun Duo Duo products lies in the perfect combination of real cookies and fragrant chocolate beans. Lots of fun! Different wonderful tastes are in the beans.

A new member of the Fun Duo Duo family-Orange has a lot of fun, which was newly listed in 2006. It adds fresh orange flavor to the combination of interesting classic cream cookies and fragrant chocolate, and the unique bean flavor will bring you wonderful enjoyment for a moment.

Lezhi

Lezhi Slice Salted Biscuit was born in the United States on 1934, and it became the number one salted biscuit in the United States in only three years. /kloc-entered the China market in October, 1988, and quickly became the number one salted biscuit in the northern region with strong growth momentum. In 2000, the successful listing of Lezhi sandwich biscuits quickly established and expanded the brand awareness of Lezhi products, and promoted the growth of the whole Lezhi brand, making Lezhi biscuits among the top ten biscuit brands in China.

The thin slice salty biscuits of Lezhi are golden and attractive in color, salty and fragrant in taste, and crunchy in layers. At the same time, they can also be matched with various snacks to make exquisite and delicious snacks, which is a good choice for snack biscuits when you get together with friends and relatives!

Happy sandwich biscuits, salty and crispy biscuits, with a smooth and sweet rich sandwich, salty and sweet taste, perfect match.

The brand-new music is crispy, which satisfies your delicious enjoyment in leisure time with its unique crispy taste and various tastes that consumers like.

Salty and fragrant, golden and crisp, all in a moment of leisure!

Taiping shuda

Taiping's products can be traced back to the birth of 1892 digestive cake in Britain, while China consumers' understanding of Taiping brand began with Taiping carding, which was listed in 1989. After 16 years, Taiping carding has become the leading brand of China carding biscuit products. Over the years, Taiping brand has been committed to developing delicious and nutritious healthy biscuits, and has successively launched Taiping fragrant thick souffle and Taiping delicious crisp biscuits.

Guozhen

Zhenzheng fruit tasty

Rich in nutrition, rich in vitamin c, Carotene, calcium and iron and other nutrients.

Ka fu qi Miao

At the beginning of the 20th century, in the small American town of Salem, a man named Max Crossett invented a salad dressing in his cafe, which was named "Max Crossett's Super Delicious Salad Sauce" at that time. 193 1 year, Kraft bought Max Crossett's formula, and on this basis, it introduced the wonderful salad dressing. 1933 At the Chicago World Expo, the wonderful salad dressing became a hit, and it has been popular all over the world since then. The legend of Kraft's wonderful salad dressing has also been written into the history of the small town of Salem. In China, many western restaurants and high-end restaurants use Kraft wonderful salad dressing to prepare salad dishes.

The name of "Kraft Wonderful"

The innovative kraft wonderful salad dressing, with the help of the emulsifying machine "wonderful mixer" invented by Charles Chapman, ensures that the raw materials can be fully stirred in the machine and form a stable mixture. There are more than 20 kinds of spices in the new formula, which forms the unique taste of kraft wonderful salad dressing. The refreshing kraft wonderful salad dressing greatly reduces the fat content, perfectly matches the natural taste of vegetables and fruits, and is delicious and healthy. Because of the use of this "wonderful blender", "wonderful" became the name of this delicious salad dressing.

Oreo

Oreo, which was born in 19 12, quickly became the best-selling sandwich biscuit in America. How was Oreo's name born? People can't explain it clearly. Some people think that Oreo's name comes from French, which means "gold", because the original packaging of Oreo was that color. Others believe that Oreo cookies have hill-like figures, and the Greek pronunciation of "mountain" is "Oreo". Others believe that it is so called because of the simple pronunciation of "Oreo".

Now, it has become a part of American culture like basketball and coke, and is known as the king of cookies. Oreo biscuits, with their unique black-and-white sandwich and exquisite carving, are popular all over the world and unforgettable at first sight. The Oreo cookies sold all over the world are long enough to go back and forth from the earth to the moon six times. Many interesting ways to eat Oreo have also sparked a debate about "the best way to eat Oreo"-soak it in milk? Twist the cookies and eat the center first? Besides, everyone is still arguing: is it eaten alone? Put it in the cake? Or as dessert? Today, it still continues the unique eating method of "twisting, licking and soaking".

Kraft Foods is a leading global brand food and beverage manufacturer. During the development of 100 years, Kraft has developed into the largest food and beverage company in North America and the second largest food and beverage company in the world by virtue of its high-quality products and innovative ability, and sold many of its well-known brand products in 145 countries around the world.

The brand of this enterprise ranks 136th in the 2006 Top 500 World Brands list compiled by World Brand Lab.

Kraft's History in Greater China

1982-General Foods (later merged into Kraft) and Uni-President set up a joint venture company in Taiwan Province.

1984-Kraft established two joint ventures in Chinese mainland to produce solid instant drinks and coffee; Beske and Beijing Yili Food Company set up a joint venture.

1988-Na Beske launched Le Zhihe Fu Li biscuits for Beijing and Tianjin markets.

1989-United biscuits set up a joint venture company in the south.

1994-Kraft buys the equity of its partners to establish a wholly-owned company.

1995-Na Beske set up a branch in Taiwan Province by acquiring Taiwan Province's delicious biscuit company; Kraft entered the dairy market in Beijing; Na Beske launched grimace doodle sandwich cookies in Beijing.

1996-Na Beske completed the construction of biscuit factories in Beijing and Suzhou, and introduced Oreo and fun cookies.

2000-Na Beske acquired the biscuit business of United Biscuits in Greater China; In the same year, Kraft acquired Na Beske.

2001-Kraft sells Beijing Kraft dairy products business.

2005-Kraft started to build a brand-new biscuit factory in Beijing.

2006-Kraft integrated all its entities in China into Kraft Foods (China) Co., Ltd.

Vision and values

Kraft's vision:

Make the global diet and life more exciting

Kraft's values:

Innovation-Meet the needs of consumers with unique ideas

Quality–Fulfill the promise and provide the best quality products.

Safety–Ensure that all products are produced to a high standard.

Respect–caring for employees, caring for the community and the environment.

Integrity-Do the Right Thing

Openness–Listen to recommendations and encourage communication.

Kraft brand in Greater China

Kraft is one of the leading food and beverage companies in Greater China. We are in the leading position in solid instant drinks and biscuits. The coffee business has a good growth momentum in Greater China. Our main brands in Greater China are:

Taiping series cookies Pacific-delicious and healthy Taiping series cookies are local products specially developed for the greater China market. It includes three series: Taiping Beating, Taiping fragrant souffle and Taiping Digestive Cake graham crackers. Among them, Taiping carding has become the largest local brand of biscuits and the flagship product of Taiping series.

Oreo Oreo-1912 was born in the United States, and Oreo has been enduring in the American market for nearly a century. After coming to Greater China, it quickly became one of the best-selling brands of cream-filled biscuits in China with its interesting eating method of "twisting, licking and soaking". Kraft constantly pursues product innovation and rapidly introduces Oreo's new products from the United States to China. Today, the Oreo brand family has added two new members: chocolate sandwich and delicious double heart. In addition, the new product Oreo Wafer, which was launched at the end of 2005, quickly won the favor of consumers in China.

Ritz—— of Music-favored by generations of Americans. In order to meet the demand of the local market, Kraft has specially developed a new variety of sandwiches with crispy and sweet and salty tastes, including yogurt, strawberry, cheese and pizza, based on the three flavors of thin biscuits.

Lots of fun, Chips Ahoy! -Crispy cream cookies and mellow chocolate are combined to form an excellent delicious combination, which is quickly loved by consumers. After the original taste was listed in China, Kraft introduced nut butter and mellow coffee flavors.

Trakinas—— With its unique and interesting grimace shape, it quickly gained the favor of consumers in China, and its brand awareness rose rapidly. There are a series of different flavors of grimace doodle, including chocolate flavor, strawberry flavor, creamy peanut flavor and double cream sandwich flavor.

Guozhen Tang, a solid instant beverage, was introduced in China in 1986, and soon developed into a brand trusted by consumers in China. Besides its most distinctive sweet orange flavor, Guozhen has seven other flavors in China, including lemon, pineapple, apple, peach, grape and mango. In order to adapt to the different consumption habits of consumers, Kraft has introduced two new flavors of fruit tea and milk. All over the world, Wang Zhen is famous for being rich in vitamin C. Due to the increasing awareness of nutrition and health among consumers in China in recent years, Kraft also added iron, vitamin B and calcium to the precious fruits sold in China. In 2006, the newly-developed ready-to-drink Guozhen beverage also met with consumers in China.

Maxwell House—— in Maxwell-has a glorious history of 100 years. In the mid-1980s, coffee was a new drink for China. In order to gradually guide consumption, Kraft introduced a 3-in-1 1 instant coffee which mixed coffee, powdered milk and sugar. In the past few years, Kraft's coffee business has developed rapidly in Greater China. In recent years, due to the increasing diversification of consumers' demand for coffee flavors, Kraft has developed iced coffee and espresso coffee based on the original flavors (original flavor, mocha, vanilla and orange flavor), aiming at the seasonal changes and the mature consumer demand of coffee. In addition, Kraft also launched a series of "New Age" coffees, including milk and cappuccino.

Miracle Whip, Kraft's wonderful sauce, originated in the United States and has been favored by consumers for more than 30 years. The special spices in wonderful sauce make it have a unique taste, which is why it has become the leading brand of touch sauce. A few years ago, Kraft also launched wonderful fruit salad dressing, an innovative product specially aimed at the Hong Kong market.

Kraft Singles is the first flaky cheese product packaged separately for convenience. Because each piece of cheese contains 240 mg of natural calcium milk, it has become a favorite product of mothers who want their children to grow up healthily and healthily. In addition to the original Singles, the company subsequently launched light and low-fat Singles.

Philadelphia is one of the most popular delicious and healthy foods in the food industry. Its calorie content is 60% lower than that of butter and margarine. Philip has become the largest brand of cream cheese in Hongkong and Taiwan Province. The company's continuous innovation enables consumers to taste many flavors such as salmon, onion, strawberry and pineapple.

Swiss triangle chocolate toblerone-1908 was born in Switzerland. Swiss milk chocolate with honey and almonds created its unique taste. At the same time, the chubby triangle shape and unique packaging make Swiss triangle chocolate the most unique candy brand in the world.

Gentleman Planters (peanuts, nuts)-1906 was introduced in the United States. After careful picking, selection and grading, Kraft provides consumers with fresh and high-quality nut products. For more than 30 years, it has become the largest nut brand in Hong Kong.

Delicious Lucky-enduring in Taiwan Province, is one of the most popular biscuit brands in the family. Delicious has become a "family favorite" brand because of its characteristics of including all kinds of sweet and salty flavors and diversified product categories. Keke has a series of delicious products, including milk, crispy cakes, egg rolls, grape pies, crispy flute cakes and thin slices.

O 'Smile, Kraft's biscuit brand in Taiwan Province, has been constantly innovating since 198 1 year. At present, the best-selling sandwich series has three different flavors to choose from. In order to establish a healthy and delicious brand image, Kraft has successively launched a series of carded cakes (flavors of cheese, seaweed and chives and vegetables), crackers, baked wheat cakes (various cereals and sweet grapes) and milk crackers.