Poster design is one of the manifestations of visual communication.
The composition of the layout will attract people's attention at the first time.
Attract and get immediate excitement, which requires designers.
Need to complete the elements such as pictures, words, colors and space.
The combination of beauty shows the publicity to people in an appropriate form.
Send information. Like advertising,
It has the characteristics of introducing an object or event to the public.
So it's another kind of advertisement. Posters are extremely common.
In the form of a poster, its language requires simplicity and formality.
The style should be novel and beautiful. It has the characteristics of advertising and commercialization. Poster is a very common form of poster, and there are many.
Used in movies, plays, competitions, cultural performances and other activities.
Posters usually need to clearly describe the nature of the activity, the activity
Organizer, time, place, etc. Poster language
It is required to be concise and to the point, and the form should be novel and beautiful. design tactics
Composition skills, in addition to color contrast skills.
In addition to learning from others, we need to consider several aspects of comparison.
Department. Such as the thickness contrast of composition skills, composition skills
Comparison of distance, composition skill density and composition skill
Clever dynamic and static contrast, composition skills of Chinese and western contrast. build
Comparison of ancient and modern painting techniques.
(1) Thickness contrast of composition skills: the so-called thickness pair
Proportion refers to the color used in the composition process.
And patterns made of colors.
In calligraphy and painting, we know that there are meticulous brushwork and freehand brushwork.
Say, or meticulous brushwork and freehand brushwork appear on the same screen (
Like the cabbage of Qi Baishi, a master of Chinese painting, and the fruit of Chinese painting.
), this style is some packaging in packaging composition.
Common expressions. For this thickness contrast
Some are the contrast between the main pattern and the foil pattern; Some are
Contrast between the central pattern and the background pattern; Have a plenty of companies.
Rough as the wind sweeps away the residual clouds, while the other side is delicate and delicate.
Hairspring; Some use the calligraphy of weeds instead of patterns, which is
Some wine and food packages can be seen anytime and anywhere.
Here you are. For example, miss brand dumplings and Rejoice brand shampoo.
Here's the thing.
(2) Comparison of composition skills, in traditional Chinese painting and landscape painting.
In the composition of the study into a close-up perspective, and in the packaging diagram
Ann's design, using the same principle, should also be respectively.
The composition level of several pictures from far and near. The so-called near, just
It is the most striking part of a painting, also called
The first visual impact, this is also the most eye-catching bag.
The most important content to be expressed in the design, such as Shuanghui.
The earliest use of instant noodle packaging, the first to enter the hearts of the people.
The line of sight is the deep red in Shuanghui trademark and blank background.
The white variety shows a huge Shuanghui on the background of colored squares.
The word "close shot" is the smaller one in turn.
Several main characters in the running script of Beef Noodles (it should be said that it is the second sight
, also known as the shot), once again expressed the contents of the package.
Product photos (also known as the third line of sight, bounded by the middle scene) and then
Next is the auxiliary corporate mascot advertising language.
, performance description, corporate logo, etc. , this obvious layer.
The second sense, also known as the three-step rule of vision, takes care of people.
Look at a still life painting from top to bottom and from right.
At the same time, the most important expressions are highlighted in turn.
Theme section. As a designer, at the beginning of creating a painting,
Before making it, we should understand the theme of the appeal and create one.
The atmosphere of the stars holding the moon and standing out from the crowd. So I can
The design picture is like a powerful magnetic force to hold it down tightly.
People's eyes are on the side.
(3) Comparison of composition skills: Speaking of composition skills.
Clever density contrast contrasts with the simplicity of color application.
It is very similar, and it is also very similar to the flying white in Chinese painting, that is, the picture.
In this case, there must be a diffusion foil in the concentrated place, and there is no
Whether it should be centralized or decentralized. Reflect a kind of density coordination,
Clear rhythm, tension and relaxation, showing ethereal. meanwhile
Without losing the theme. I have seen many packaging patterns.
In design, the whole picture is dense and colorful.
From the background pattern to the theme pattern, it is full of heavy colors.
Performance, people feel overwhelmed, like this.
Not only can it not beautify products and promote sales,
Instead, it won't make people bored and lose their appetite. this is
Did not grasp the density contrast.
(4) Dynamic and static contrast in composition skills: in a picture.
In cases, we often find this phenomenon, that is,
The background or peripheral expression of the packaging theme title.
The explosion mode seems random, but in fact.
It's just a few crazy thick lines or ribbons drawn on purpose.
The form or mode of English, etc. , all show one.
Kind of "dynamic" feeling, and the theme name is dignified and steady.
The background is calm and calm, and this scene is quiet and peaceful.
Dynamic contrast. This contrast avoids the gaudiness of all branches.
And too quiet and rigid. So the visual effect is very comfortable.
. Accord with people's normal aesthetic psychology.
(5) Comparison of Chinese and Western writing skills.
Western painting is often used in a package design.
The combination of animation technology with China traditional technology or China.
The combination of Chinese studies and English. Directly on the screen
Take a photo or a photo of a westerner in a realistic way.
Outstanding performance in the packaging pattern, this form of expression,
It is also a common reference method used in children's products.
Packaging on clothes, women's socks, clothes or cosmetics often
Appear frequently.
(6) Comparison of today's composition skills: making foreign things serve China.
Make the past serve the present, especially in order to embody a kind of
Cultural taste is often reflected in the composition of packaging design.
Ancient classic decorations, calligraphy, figures and patterns are used to
In the current packaging, this is most reflected in the packaging of wine.
For bright display. Such as: a dream of red mansions, twelve golden ladies.
Wine and Taibai wine, Mid-Autumn moon cakes and black food.
Old peanuts are also reflected and excavated from these aspects.
Connotation. In addition, there are some cosmetics and daily necessities.
The decorations and patterns of high-end gift boxes also come from the classics.
Looking for grafting technology in culture. This can give people a sense of
Pursuing antique and elegant connotation is still a certain aspect.
Comfortable.