Under the current social environment and conditions, how to open a private bakery for marketing and brand marketing?
Knowing the development history of Zhou Heiya and the most authentic Chongqing noodles, you will know that you should do marketing in the early stage and brand marketing in the later stage! The initial marketing of Zhou Heiya and Chongqing noodles is very simple. Find the right position, so as to "measure enough, prepare well and don't cheat". Word of mouth is spread in this way, especially in modern society. As long as you really do a good job and continue to operate slowly, the market will open slowly. On the basis of sincerity, the following methods can be widely considered: 1. In the early promotion, the necessary activities of the facade are preferential, but not pure discounts! Instead, we should pay attention to data collection. We can consider applying for an official WeChat account, scanning the code discount, and binding customers with WeChat applets mentioned in other answers. At the same time, it is necessary to apply for platforms such as Meituan and Hungry, assist the necessary push, and gradually open sales. Paying attention to data analysis and binding users in the early stage will provide powerful convenience for your later market occupation and brand marketing! 2. In brand marketing, brand planning, store name and implication need to be considered. Brand culture should start to have this awareness. When the first facade occupies the market, we can consider opening branches, promoting WeChat soft articles, considering sales channels, such as WeChat business, forwarding by friends circle, and simultaneous promotion of major websites, so as to appear in the public eye as much as possible and achieve brand communication benefits.