1. Joining investors have a certain understanding of the liquor industry or beverage industry and are interested in joining Wuliangye;
2. Joining investors should agree with the brand production and sales concept, including Wuliangye brand culture, be familiar with the sales channels and methods, and always adhere to the "healthy, green and environmentally friendly" production concept and process and humanized service. Let consumers eat healthier and more assured;
3. The joining investors have certain economic ability, can bear the joining expenses and have a fixed store business place, or have the ability to lease the store business;
4. Investors can actively implement and cooperate with the requirements of Wuliangye Corporation and various related policies, and can strictly implement them;
5, investment franchisees have certain management ability and qualified business reputation or obey the management and operation of the head office;
6. Franchisees should have their own opinions and understanding of liquor industry and have lofty market goals;
7. To have a good reputation and sales ability, a good investment franchisee can have certain sales experience.
Wuliangye joining process is as follows:
1. Joining consultation: If you are interested in joining Wuliangye, you can consult the investment consultant of the headquarters about relevant cooperation matters;
2. Application for joining: If you decide to invest in Wuliangye, submit your personal information and fill in the application form carefully and completely, the follow-up company will review it according to the process;
3. Sign the joining contract: After the cooperation qualification is successfully passed, negotiate the specific joining agreement, formally sign the cooperation contract, pay the customs clearance fee and provide continuous services;
4. Store decoration: after confirming the opening of the store, guide the franchisees to better decorate the store;
5. Systematic training: the company provides technical training and management guidance to help investors master management methods as soon as possible;
6. Preparation for business opening: do a good job in promotional advertising, and the headquarters will also give some help, and determine the specific business opening time after consultation;
7. Official opening: handle all kinds of certificates and provide all-round follow-up services later.
To sum up, after the regional market is developed, it needs maintenance. At this time, you need to adjust your strategy, instead of focusing on developing and distributing goods, you should focus on maintaining channels and developing terminals. The corresponding advertising investment and preferential activities should also be promoted online, consolidated and deepened in all directions, and at the same time pay close attention to the movements of competitors and make corresponding adjustments.
Legal basis:
Article 50 of People's Republic of China (PRC) Product Quality Law
Doping, adulteration, passing the fake as the real, shoddy, or passing the unqualified products as qualified products, shall be ordered to stop production and sales, the products illegally produced and sold shall be confiscated, and a fine of more than 50% and less than three times the value of the illegally produced and sold products shall be imposed; Illegal income, confiscate the illegal income; If the circumstances are serious, the business license shall be revoked; If a crime is constituted, criminal responsibility shall be investigated according to law.