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PPT is the abbreviation of Microsoft Office software PowerPoint and is a well-known presentation tool. Generally speaking, a complete PPT process requires only three steps:

1 Conceive the PPT

2 Make the PPT

3 Show the PPT

< p>Many times, we pay more attention to link 2. But in fact, 1 and 3 are also quite important.

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Take the following ppt as an example, which roughly consists of the following parts:

1 Welcome page

2 Agenda outline

3 Project content introduction and demonstration

4 Conclusion

This is a typical PPT structure. It is more suitable in many situations.

If it is an ordinary technical exchange or a report meeting, such a moderate effect is completely acceptable.

However, this time, we hope to do something different, because our competitors will say it before us. If we follow this structure, not only is there nothing new, but it also says too much, and it will Makes you sleepy.

We are determined to make some changes. So the next question is: how to change? How to do it?

This involves a core question: How is the core of the PPT content conceived?

Is this a problem? Isn't this a problem?

PPT Rule 1: Once you determine the audience’s problem, you will find the content and logic

Like all system designs, determining the target audience is the first thing to do. Understanding the audience is not purely for marketing purposes, but to determine the entry point for information dissemination.

Everyone has watched Discovery and is particularly impressed by its detective-like narrative style and tone. Why?

In the words of TV people, it is: questions lead the narrative.

To put it bluntly, it is: if you can attract the audience with a question, and then solve the problems in his mind one by one. There is no big problem with your content and logic. The audience has been led by the nose, thinking completely in the scene you set. It's hard to dig out your Wuzhishan.

When you go to demonstrate software to others, if you follow the menu, you will probably fail. Why?

Your thinking logic is still stuck in your own cognition. But that’s not how audiences perceive it. The audience cannot understand something that has nothing to do with them.

So how to organize content?

Don’t talk about the function itself. Rather, it talks about why this function was designed, what problems it solves, and what it provides that is completely different from before. Once the audience understands it, there is no need to say anything else.

Tell what the audience cares about.

This kind of lecture is especially suitable for audiences who are not technical or even care about technical details. There are often not a few such listeners.

I think this is normal. I need to know what new features the latest TV has. I don’t need to know the production principles of TV technology.

Following this idea, we re-adjusted the third part of the PPT. This section ended up turning into a few key questions. These questions are actually questions raised based on user needs and suggestions.

It seems that the substantive content has not changed, but the quality of communication is very different:

1. Very good affinity;

2. Focused , avoiding lengthy and boring explanations;

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There are many suggestions on making PPT, which can allow us to make the PPT particularly beautiful. What needs to be added here is that several misunderstandings should be avoided:

1 Beautiful PPT = good PPT

Good PPT, beautiful PPT, is a perfect PPT. However, a beautiful PPT is not necessarily a good PPT. This is the same as the principle of articles: many articles are full of gorgeous words, but they say nothing and are very empty.

You originally considered yourself a beauty, but as a result, everyone praised your clothes. Is this a compliment or a derogatory statement? Think for yourself.

If after a while of demonstration, no one is interested in your content, they will just think that PPT is more gorgeous.

That's mostly the artist's credit, not yours.

PPT is a communication tool. Its success lies in allowing the audience to focus on the content or you, and at the same time, delivering the perfect experience as much as possible.

Do you still remember when we were children, the teacher taught us how to write essays?

The teacher said: You should be like this at the beginning, like this in the middle, like this in spring, and like that in autumn. Emotions start at a low point and end at a high point.

What’s the result?

You were originally going to write, but before you even started writing, you started thinking about whether you should be at a low point or a high point. Then, he couldn't even speak at all.

The production of PPT is the same.

If you start from the beginning, think about what template I should use to look good, what size of fonts should I use, and whether I can use a few different methods when changing scenes. Well, it can be said that it went astray from the beginning.

You can play this way, but it does not guarantee that you will make an excellent PPT.

Since it is a tool of communication, we still have to go back to the most fundamental question and start from the starting point: What do I want to tell the audience that is useful?

This does not mean that you do not need to master the techniques and methods of making a beautiful PPT, but it does mean that you should not abuse it or be superstitious about it.

In fact, only when your main content, logic and structure are determined, can those exquisite forms be the icing on the cake, rather than taking over the spotlight.

Moreover, you don’t always have the time and manpower to make a perfect PPT. Then, the most reasonable approach is to make a PPT with solid content and simple and effective form.

Rule 2 of PPT: A reasonable method is a good method.

2 Use as few words as possible

In general, this is good advice for PPT presentations.

In the context of business presentations, charts or graphical expressions will leave a deep impression. From a human perspective, charts are also the easiest to understand.

However, there is a problem with graphics: after a while, they are forgotten. The text, although more abstract, is less prone to distortion. When talking about PPT, there is no problem, everyone understands. But when the PPT is in the hands of the audience, when they see the picture again, they will not be able to remember: What does this picture illustrate?

So, when designing PPT, the summarized and refined text should still be placed on the content or notes. The purpose of communication is not only to make the audience's blood boil, but also to keep it fresh in their memory.

PPT Rule 3: Too much is worse

3 On-site practical operation demonstration is a must

I have seen countless on-site operation demonstrations fail: due to equipment reasons or preparation Anything less is counterproductive. As a result, halfway through the PPT lecture, the speaker ran aside to tinker with the equipment. What was originally a good atmosphere turned out to be like a deflated ball.

From the overall effect of PPT, on-site operations are realistic, but there are also many problems: the objective environment is not easy to evaluate; the product itself may be unstable, etc.

But the most important thing is that it is a waste of the audience’s time. In order to see a practical operation, everyone was eagerly waiting, but in the end, it ended in failure. It’s really dumbfounding.

The same effect can be achieved by using some simple methods, such as recording the operation and playing it during the speech. The actual operation can be placed at the end of the speech.

Rule 4 of PPT: Don’t cause trouble for yourself, let alone the audience

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The same PPT is presented in different ways , will give completely different effects. You can try to tell it by telling a story.

For example: Not long ago, a program on CCTV's "Dialogue" was about the Chinese open class of Professor Maskin, one of the winners of the 2007 Economics Prize. The host asked the Chinese disciples of Maskin present to explain in one sentence what "mechanism design theory" is.

Several professors from Tsinghua University tried to explain this point of view using "words that elementary school students can understand." However, the on-site results were far from ideal.

Finally, the host used a very simple example to very clearly illustrate the core idea of ??this Nobel laureate in economics. (Of course, I suspect, this detail is intentional.

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This is what he said:

There is only one piece of cake for the elder brother and younger brother to share. What rules should be set to ensure a fair share? The answer is to let the older brother cut the cake into two pieces first, and then the younger brother picks first; or the younger brother cuts it first, and the older brother picks first. Simply put, mechanism design theory mainly studies how to design game rules to achieve established organizational goals while fully considering the players' private information and self-interested motives.

One of the most effective ways to communicate with people, especially in unfamiliar fields, is to tell stories or describe an application scenario.

The advantage of this is that it gives the audience an entry point to understand an overall impression or feeling. Once the audience understands it, if you explain it again, you will get twice the result with half the effort.

Are you going to demonstrate the functions of mobile phones to the audience? Introducing the functions one by one? The audience will definitely fall asleep.

In a scenario-based way, take a look:

The day starts, your phone rings, what do you do, and then how do you process the information. You get to work. How quiet should your phone be? The calendar set up on your phone will remind you when you should meet a client or order a birthday gift for your child.

It’s the New Year, and the MMS from the cinema tells you where you can book a good New Year’s Eve dinner, and also gives you coupons for the cinema. At the same time, what kind of benefits can the new ring back tone service provide?

.......

Insert the elements of explanation into life, giving people an immersive feeling.

This sounds difficult, but in fact, it is not necessary to tell a complete story every time and every place. Even if you cut it into different scenes to guide the audience, you will get good results and feedback.

PPT is just a show. No matter how beautiful you have done before, it would be a pity if you can't show it off.

Rule 5 of PPT: Vividness is always welcome

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In the final analysis, making PPT is the same as creating a work and designing a product The thinking is not much different.

You have to understand: Who is the audience? What issues do they care about? What are the problems? Which ones are important? How to introduce and present it? Next, consider how much time it will take me to complete it. Does it need to be perfect? What to do if you don’t have the resources? What details need to be considered or avoided?

In order to have a better PPT next time, what are your experiences and experiences with this PPT? How can I find the connection between explanation elements and wishes from daily materials.

Do you need to gain skills from other people’s PPT explanations, or learn communication methods and nutrients from a wider range of media?

PPT, it seems to be just a demonstration software. What is hidden behind it is not a simple technical issue, but a comprehensive issue: how will people understand a piece of information, how should a piece of information be viewed? Decomposition makes it easier for people to understand and accept. How to get information into the brains of the audience in every possible way.

After all, PPT is also a marketing tool. When you have an insight into the person you are communicating with, all techniques and forms can be used as you wish, and everything is possible.