"Myrica rubra in June, rotten Zi Xia in the west of the city." Every year, after the summer solstice, the heavy arbutus on the mountains and verdant ridges in the south of Cixi, Ningbo, are covered with treetops, which make people look good, delicious, fun and in a good mood.

For thousands of years, scholars have been writing poems for it, which has a profound theory of Yangmei in Yangmeishan. This world-famous Yangmei attracts countless guests at home and abroad. Enthusiastic Cixi people also like to use Yangmei to give gifts to relatives and friends and entertain guests.

On the other hand, the local government took Yangmei, a fruit that tastes good, can keep fit, is loved by everyone and can convey feelings, and made an article on the combination of Yangmei culture and economic development. On June 1989, the Standing Committee of Cixi Municipal People's Congress decided that June 28th of each year would be the Yangmei Festival in Cixi. Yuyao also holds the annual Yangmei Festival for the same purpose.

. Myrica rubra Festival held a variety of activities, with Myrica rubra as the medium, to carry out friendship, information exchange and economic development, to promote the rapid circulation of Myrica rubra products and promote the development of tourism economy. Yangmei Festival makes this little Yangmei play a big role.