Dang dang dang, these two days to change a paper, zero total of 10,000 words, so happy ah! Although the writing is not good, but look at the number of words is also quite a sense of accomplishment, hahaha. Here this only put an abstract.

Abstract

With the arrival of the first year of short video, short video vertical segmentation under the rise of food short video, there are a large number of food video bloggers, which Li Ziqi with high quality content with ancient style characteristics stand out, become a food class IP, formed its own unique profit model. This paper is divided into three parts, the introductory part aims to clarify the background of the study and sort out the existing studies. The second part analyzes the overview of food short videos and the commercial value of Li Ziqi's food short videos. The third part is the focus of this paper, first defines the concept of profit model, then analyzes its profit model, and concludes that the profit model of Li Ziqi's food short video mainly has content - flow profit model, e-commerce realization profit model, MCN profit model and platform share, to achieve diversified profit, which has some reference significance for the development of other short videos, and has a certain reference significance for the development of other short videos. Development has a certain reference significance, the author would like to study the commercial value and profit model of Li Ziqi's short video, to find an innovative direction for the development path of the current increasingly homogenized short video.

Keywords: food short video; Li Ziqi; commercial value; profit model

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