In order to ensure the orderly progress of work or things, it is often necessary to make a plan in advance, which generally includes guiding ideology, main objectives, work priorities, implementation steps, policies and measures, specific requirements and other items. What are the format and requirements of the scheme? The following is the shopping mall Tanabata activity planning scheme (Daquan) that I helped you organize, hoping to help you. Shopping mall tanabata activity planning scheme (complete collection) 1
Activity time:
2xx August 2-August 12
Activity theme:
I wish I had you on Tanabata
Activity stores:
Rizhao Store, New Mart Store, Juxian Store, Lanshan Store, Junan Store and Jiaonan Store
. "Bless Beijing's Motherland's Dream" 1,-person signature activity
II. Love shopping on Tanabata to give surprises
On August 2nd, 2xx, a box of chocolates worth 5 yuan was given when shopping in 77 yuan at one time, and only one box per small ticket was given, and the limited gift was given until the gift was exhausted.
III. Happy Shopping Won the Gold Award
During August 2-August 12, 2xx, on the day of the event, all the shops in 3 yuan (Juxian Store, Junan Store and Jiaonan Store were full of 2 yuan) were purchased at one time, and the shopping receipt was used to sign up for the "Happy Shopping Won the Gold Award" appraisal activity to win the gold, silver and bronze prizes. The details of the event are as follows:
(1) Only customers who have bought more than 3 yuan at one time (Juxian Store, Junan Store and Jiaonan Store are full of 2 yuan) can sign up for the competition. The qualification for the competition is subject to the amount of a single receipt, and the shopping receipts are not accumulated to participate in the event.
(2) This activity takes the customer's "shopping amount" as the evaluation standard, and sets up a "shopping medal list" to announce the shopping amount information of the top three customers participating in the evaluation activity at any time. When the mall is closed that night, the top three customers will be awarded the gold medal, silver medal and bronze medal respectively in the "Winning Gold Medal" activity that day. The winners will be announced in the "shopping medal list" and notified by telephone the next day. Please bring your shopping receipt and ID card when you receive the prize.
(3) The gold prize winner will receive a gift worth 2 yuan, the silver prize winner will receive a gift worth 15 yuan and the bronze prize winner will receive a gift worth 1 yuan.
V. I'll give you a gift when you get married
2xx Newlyweds registered for marriage from August 2 to August 8 will receive a 88 yuan wedding gift package with their marriage certificate. Limited to 1 people per day, while stocks last.
iv. promoting the effect of commodities
1. promoting the effect of holiday gifts: chocolate gift boxes, jelly gift boxes, jewelry gift boxes, etc. are displayed intensively to promote the effect.
2. Offer limited-time discount sales for summer school supplies, books, stationery and student luggage.
3. In summer, some goods such as shoes and clothing will be sold at a 5% discount.
4. Couples' clothes will be displayed first. Shopping mall tanabata activity planning scheme (complete collection) 2
1. Activity subject
Tanabata Valentine's Day, China people's own Valentine's Day
2. Activity time
2xx x xx -x xx
3. Activity content
Activity 1: My lover-I'm in charge
Romantic Tanabata, money. (except express and special offers. )
All customers born on July 7th will get a free Valentine's Day rose with their ID cards.
All customers who shop all over 77 yuan will be given a sweet valentine card and a rose.
flower ordering and delivery service.
during the activity, the flower counter will accept customers' ordering and sending flowers (limited to urban areas) to convey the deep feelings of fire on your behalf.
during the event, customers who need gift packaging can go to the main service desk on the first floor for free packaging with the shopping receipt.
Activity 2: Passionate Valentine's Day, romantic gift-chocolate
During the activity, a box of exquisite chocolates or a rose will be given to the wearing goods with a total of 177 yuan on the same day (the supermarket does not discount tickets for 77 yuan). (With the shopping receipt, pick it up at the 1f reception desk. )
Activity 3: Tanabata is affectionate, and keepsakes are affectionate
1. Jewelry: full gold xx yuan/gram, platinum Pt 95: 385 yuan/gram. 75% off for silver jewelry, 5% off for jade counters,
5% off for Hong Kong Lucky Diamond Jewelry, 28 yuan/gram for Laofengxiang brand gold and 2% off for diamond jewelry.
2. Watch category:
During the event, high-end watches will be given a 15% discount, and a Geya series women's watch will be presented (worth xx yuan).
cartoon watches and headgear are 3% off.
3. Cosmetics: Olay, Maybelline, 1% discount for the whole audience (except special products). Xx sunscreen series is 15% off, whitening series is 2% off, and Yuxi, Dr. Li and Kose are 1% off.
4. Run-up at the beginning of the school year, articles about caring for students ...
Run-up at the beginning of the new school year, carefully prepared for the students in the new century: 2% discount on luggage, many discounts on cultural and sports goods and daily necessities ...
5. Happy Chinese Valentine's Day, the supermarket snapped up xx as peanut oil 68 yuan/barrel, half price on bread, 3% discount on cooked food such as mouth-watering and golden baskets, and pasta was launched on the day.
6. Down jackets are sold out of season (4f Down Jacket Supermarket)
Thousands of down jackets are sold out of season in the Down Jacket Supermarket on the fourth floor, with freezing point selling from 88 yuan! Keep warm for love, what are you waiting for?
Fourth, advertising
1. Rainbow Gate: romantic Chinese Valentine's Day, sweet release, X month, X day -x day
2.16 colorful pages: 1,
3. TV station publicity
4. Meteorological Bureau publicity
5. City News
6. Store activity billboard
7. Event atmosphere decoration shopping mall Qixi activity planning scheme (complete collection) 3
1. Favorite Chinese Valentine's Day
2. Activity time
2xx August X-August X
3. Planning theme
1. Chinese Valentine's Day should distinguish Valentine's Day, from the caliber of communication to the organization of activities, based on the affection between husband and wife.
2. The whole planning theme revolves around emotion, love and family, realizing the integration of activities and marketing activities.
IV. Activities
1. Love each other, and love the large-scale solicitation activities between my lover and me on Tanabata
Remember your first group photo? Do you still remember the promises you made in front of your relatives and friends? Xxx My wife and I started a large-scale solicitation activity. From now on, we will solicit the earliest wedding photos and the earliest wedding promises. After the event, the wedding time will be arranged according to the photo shooting date.
There are 5 earliest wedding photos, and the owner of each photo will reward xxx with exquisite gifts from 2 yuan;
There are five earliest wedding promises, and the owner of each promise will reward xxx with exquisite gifts worth 2 yuan.
The photo (after the collection is completed, it will be made into an exhibition stand, and the original photo will be returned to me) is promised to be handwritten, signed by the customer, made into an exhibition stand and displayed at the activity site of xx Square.
person in charge:
2. I care for each other, and I like the clothes on the Qixi xxx Pedestrian Street at a 77% discount on the current price. (2xx August X, discount, announced by live broadcast)
Pedestrian Street is responsible for negotiation and implementation.
Docker:
3. Love each other, and love the large-scale theatrical performances of Qixi xxx and wonderful live activities.
August X, wedding show, xxx Square;
On August X, the wedding dress show in xxxxx Square;
on August x, xxxxx square xx cultural year series activities;
Person in charge:
4. Love each other, and love paper crane for Tanabata.
Ten thousand paper crane in xxx Pedestrian Street welcome Chinese Valentine's Day. In the early stage, XXX employees can fold it themselves, and the materials used will be reimbursed by the company. On Tanabata day, paper crane's paper and pen can be prepared on the spot. Customers can fold paper crane by themselves under the guidance of
staff to express their prayers for love and a happy life.
On the afternoon of August X, a notice was issued, asking employees in the pedestrian street to fold paper crane first.
Person in charge:
5. I care for each other, and I love the Qixi Club xxx!
objective: to hold a social welfare magpie club by taking advantage of Chinese Valentine's Day, a traditional China festival, to attract more customers to enter and understand xxx.
Time: X month X to August X day
Partner: xx radio station
Activity theme: Meet you and me, at the Qixi Queqiao Club in xxx
Scheme content:
Form:
The blind date registration is in the form of a form, and the blind date registration form is filled in;
the staff will register the completed registration form in the registration card made by the blind date personnel for on-site posting;
Activity stage:
Stage 1: Registration stage: August X to August X
Interested personnel can register at xxx general service desk, Century Taihua Plaza general service desk and Sino Supermarket service desk;
the second stage: the blind date stage
on August x, a large-scale villagers' meeting was held in xxx, and the company personnel made a list of applicants.
Person in charge:
6. What do you like best to give to my lover on Tanabata?
On August X-X, after shopping in 1 yuan in xxx, I sent a special discount card to Zhilan Flower House, a xx flower shop. * * * 1 pieces, until they are delivered, and enjoy the special planning service of delivering flowers to your home free of charge.
Person in charge:
7. Love each other, and love the couple's love contest on Tanabata
The couple's love contest, the Tanabata party, was held in xx Square: released in advance through the media, invited 1 pairs of customers to participate in the couple's love contest, comparing tacit understanding, talent and craftsmanship.
invite jewelry and cosmetics manufacturers to increase the title sponsorship, as well as event gifts, background editions, performances, and 6% discount on jewelry.