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The Current Situation of Jinghe Fish Balls in Dalhao

The fishing port of Dalhao, which has a good geographical location, has almost every family know how to "shoot fishballs", fishball stores can be found everywhere, and a number of famous brands of fishballs have also stood out, and the market's booming situation can be described as "four leading the way, and a group of heroes swarming up". At present, "Old Jinghe" (including "Jinghua Fishball"), "Titi Xiang", "Xinyu", The four brands of "Li Lao Er" have got the national registered trademark. Among them, "Jinghe Fish Balls" is a long-established brand of fish balls in Dalhousie, which has been passed down to the current head of the family, Mr. Leung Chi Po, who is already in the fourth generation. On the basis of keeping the ancient legal system, they adopt modern technology to improve the traditional craftsmanship, use mechanical equipment, develop series of products, such as "dry wrestling shrimp balls", "squid balls", "fish noodles" and so on, which are very popular among diners. "and other popular with diners. Last year, there are several brands of fishballs, was named "Guangdong famous snacks", Dahao fishballs reputation played more loudly.

In the business strategy, the "four families" abandoned the old ancestral "fragrant wine is not afraid of deep alley" concept, began to focus on marketing and publicity, expanding the impact. The rising "Li Lao Er" is particularly prominent in this regard, printed with "Li Lao Er fish ball" trademark delivery trucks daily shuttle in the streets and alleys, Shantou City, Shantou, the northern part of the opening of a number of "Li Lao Er" Specialty stores; "Jinghua" fishballs originally lagged behind in publicity and promotion, but in recent years also catch up, for several consecutive sessions to participate in food festivals and promotion of famous and special products, opened up their own wide space, reputation at home and abroad; "Xinyu" focuses on opening up the foreign market, borrowing modern means of transportation, annually put more than 400 tons of fishballs, and the "Li Laodi" fishballs. Modern transportation, more than 400 tons of fishballs sold to Southeast Asia, Europe and the United States every year. According to incomplete statistics, in Dahao Town, the daily output of nearly 10 tons of fishballs, 70% for export products, more than 1,000 tons per year to foreign countries and Hong Kong and Macao.