Hot pot, called "ancient style soup" in ancient times, was named after the food was put into boiling water and made a "splash" sound. Hot pot is an original food in China with a long history, which is suitable for all ages. )
Since 20 10, the development of catering industry has been in a straight upward trend. In 20 17, China's annual catering revenue was 3,964.4 billion yuan, an increase of 10.7% over the previous year, which was 0.5 percentage point higher than the retail sales of social consumption, accounting for 4.8% of GDP. In 20 17, the catering industry in China showed the high-quality development of characteristic catering, the group meal increased obviously, the online take-out market was normalized at a high speed, and new catering became the main driving force of industry innovation.
In 20 17, the hot pot industry accounted for 22% of the total income of the catering industry, which shows that the hot pot is the largest category in the catering industry, and the ingredient hot pot accounts for a large proportion compared with other types of hot pots.
2065438-2007 national catering industry overall income ratio statistics.
Data source: compiled by Prospective Industry Research Institute.
Analysis and Forecast of the Total Revenue of China Hot Pot Catering Market
The catering service market in China consists of three parts, including Chinese catering, western catering and other catering. Chinese catering is the largest part of the catering service market in China. The market share of catering in China in 20 17 was 80.5%, and the total revenue increased from 2184.6 billion yuan in 20 17 to 2192 billion yuan. By the end of 20 17, the number of restaurants in China had reached 58 10000, which was 3.48% lower than that in 20 16. Among them, Chinese dinner, Chinese fast food and bread dessert all account for more than 10%.
The Chinese catering market in China can be further divided into Chinese main restaurants, Chinese fast food restaurants and others, and hot pot restaurants belong to Chinese main restaurants. As an exploding hot pot, it has been developing and growing in recent years. According to the statistical data of China Hotpot Chain Industry Market Foresight and Investment Strategic Planning Analysis Report released by Foresight Industry Research Institute, in 2065, the total revenue of China Hotpot Catering Market has reached 31670 million yuan, 438+02.58%. By 20 16, the total revenue of China hot pot catering market will be close to 400 billion yuan, with a year-on-year increase of 1 1.3 1%. By the end of 20 17, the total revenue of China hot pot catering market reached 436.2 billion yuan, up by 10.29% year-on-year. The compound annual growth rate from 20 14 to 20 17 is 8.3%. It is estimated that the total revenue of China hot pot catering market will reach 48 14 billion yuan in 20 18. Due to its unique business model of popularity, expansibility and high standardization, it is estimated that the total revenue of China hot pot catering market will increase to 584.3 billion yuan in 2020, with a year-on-year increase of 10. 16%.
2065 438+03-2065 438+07 China catering market scale statistics.
Data source: compiled by Prospective Industry Research Institute.
20 14-2020 China Hotpot Catering Market Total Revenue Statistics and Growth Forecast
Data source: compiled by Prospective Industry Research Institute.
The hot pot industry has great growth potential.
First-tier cities in the hot pot restaurant market account for nearly 10%, and the growth rate is slightly faster than that of non-first-tier cities, but there is little difference. The market scale of non-first-tier cities and rural areas is influenced by the dining-out culture in first-tier cities, as well as the improvement of urbanization and residents' income, which has great growth potential.
2065 438+03-2065 438+07 Statistics and Forecast of Hot Pot Restaurant Market Size in Different Cities
Data source: compiled by Prospective Industry Research Institute.
Hot pot price situation
As the first national delicacy, hot pot is affordable and affordable. According to statistics, the mass consumption of the catering industry has reached 80%.
The per capita consumption price of hot pot in China is 64.8 yuan, and 34.4% of the hot pot consumption is concentrated in the mass market of 60-65 yuan, while there are few high-end hot pots above 80 yuan. The consumption level of hot pot in different cities is different. The per capita consumption of first-tier cities is about 74. 1 yuan, while the "base camp" of hot pot is only 55 yuan in the southwest, and Lanzhou ranks first in the per capita consumption level of hot pot with 126 yuan. According to statistics, about 65% of hot pot consumers in Chengdu are young people aged 18-30, and the average consumption per order is consumers aged 30-35 and post-80 s, and the premium range is 50- 100 yuan, second only to Chinese food.
Statistics of hot pot price distribution ratio
Data source: compiled by Prospective Industry Research Institute.
Analysis on the development trend of hot pot catering industry
As an important category of catering industry, the future development trend of hot pot industry is consistent with the overall development trend of catering industry on the one hand; On the other hand, as a distinctive format, its future development is also different from other formats in the catering industry.
The hot pot market will continue to expand in the future, and the market prospect is bound to be great. At present, the annual consumption of hot pot market in China has reached tens of billions of yuan, and it is still growing at an annual rate of 30%.
1, brand
Brand power is the key factor to attract consumers. With people's requirements for dining environment, experience and service getting higher and higher, many people like to choose some well-known and well-known restaurants to eat, so that they can not only enjoy a good dining experience, but also eat with confidence. In addition to strong product strength, brand strength is the key to the success of many hot pot enterprises.
Whether the brand has enough influence determines whether the hot pot enterprise can win in the market competition. Without brand power, it is difficult to change the fate of being eliminated by the market and consumers.
2. Characteristics
With characteristics, it is more attractive. In the increasingly fierce competition and highly homogeneous brand catering market, the more obvious the characteristics, the stronger the competitiveness. Characteristic management has become the main means for many catering enterprises to attract consumers. The commercial format of special catering will show a rapid development trend in the national catering market. Therefore, it is very important for hot pot enterprises to build personalized brands and highlight brand characteristics.
3. Scale
In the future development, a number of large-scale and strong chain hot pot enterprises will be formed. The stability and consistency of hot pot products can be guaranteed by fewer production and processing links and the unified configuration of bottom materials and seasonings. At the same time, hot pot dishes are relatively simple, easy to copy, highly standardized, and it is easier for headquarters to supervise and manage stores, which has the advantage of chain operation. Therefore, joining the chain is a good way for hot pot enterprises to expand their brands and accumulate funds.
4. Green-skinned apples
"Green, low-carbon, energy-saving and environmental protection" is the general trend of future social development. It is no exaggeration to describe the theme of this future development. Only by conforming to this development trend can the hot pot industry survive and develop better. At present, some large-scale hot pot chain enterprises with advanced consciousness have begun to establish their own green industrial bases to control food safety from the source.
5. Standardization
Standardization of Chinese food is one of the development directions of China catering industry in the future. As a relatively simple business model in the catering industry, the standardization of the hot pot industry is easier to achieve. Of course, the hot pot industry still needs to do a lot of research work in strengthening the standardization of business model, service specification, food selection, product processing, cooking utensils and energy use, which is the key to the standardization of the hot pot industry in the future.
Step 6 diversify
Nowadays, people eating in restaurants is not limited to a single demand for food. People can also choose to have business talks, friends gatherings, family gatherings and so on in restaurants. The hot pot industry will undoubtedly develop in a diversified direction. In the future, it should not be surprising that more and more hot pot enterprises not only provide places for people to eat, but also provide functions such as leisure and entertainment. The diversification of this function comes from the increasingly diversified needs of consumers.
7. Nutrition
"Nutrition, nature and health" is another development trend of hot pot industry in the future. With the development of social economy and the continuous improvement of people's living standards, people's concept of catering consumption is gradually changing. After solving the basic living conditions of food and clothing, people pay more and more attention to their own nutrition and health problems. Hot pot enterprises compete not only for brand and scale, but also for whether the products they provide are more nutritious, natural and healthy. Hot pot enterprises will pay more attention to nutritional balance and natural health care in the processing and selection of hot pot seasonings, hot pot bottom materials and raw materials.
8. Industrialization
Many chain hot pot enterprises have established central kitchens and logistics distribution stations, but they often only process and package the bottom materials and ingredients. There are not many types of processing, and many of them have to be done separately in stores.
With the increase of rent and labor costs, only the largest business area can get the maximum profit. Scientific and modern processing base and logistics distribution center are the indispensable heart parts of future hot pot enterprises. These scientific and modern processing bases are further combined with industrialization, and the processed semi-finished products such as clean vegetables, meat, pills, slippery, hot pot seasonings and hot pot bottom materials are packaged. Using cold chain preservation and distribution, combined with the unique brand of large chain hot pot enterprises, will realize the industrialization of hot pot industry.
9. Popularization
With the rapid development of economy, the income of residents has been continuously improved, the process of urbanization has been accelerated, and people's consumption concepts and lifestyles have also changed. In addition, with the advent of an aging society, the trend of miniaturization of family size and empty nest of elderly families is becoming increasingly obvious. People urgently need convenient and affordable popular catering to meet their daily dietary needs, so the number and frequency of eating out will increase.
Hot pot industry has become an important part of mass catering with its simple, fast, economical and nutritious consumption mode. With the continuous development of social economy and the promotion of the hot pot industry itself, the hot pot industry will surely become the backbone of mass catering.
10, informatization
Informatization will be an important development trend of hot pot industry in the future. The informationization of hot pot industry will effectively reduce the procurement cost, labor cost and financial management cost of raw and auxiliary materials. In addition, the use of all kinds of information equipment will be very convenient for consumers to know about food information, order food and place orders. One thing that can't be ignored is that informatization will play a vital role in new sales methods such as online group buying and online marketing in the hot pot industry. With the substantial increase in the number of netizens, the network has become one of the important promotion means. People search their favorite restaurants and foods through the Internet, and the importance of online sales will become more and more obvious.