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The last "Goubuli" in Beijing closed down, and a generation of Chinese time-honored brands, why did they lose the capital?
Goubuli steamed stuffed bun was finally forced to close the store. I feel that even if it is a problem of the times, it is also a personal problem.

First, the problem of service.

A catering industry, except for its own products, most of them can't meet the customer's service requirements. Before, Goubuli steamed stuffed bun was famous for its good service, and then it was cheap. Now, due to the country's policy tendency towards time-honored brands, Goubuli steamed stuffed bun has become less and less service-oriented, and customers feel great discomfort when they consume. Because of the time-honored brands, poor service is one of the main reasons why Goubuli closed the store.

Second, the problem of products.

Goubuli steamed buns are mainly steamed buns, but if you look at the industries under the name of Cha, they mainly focus on frozen products. Besides these products, there are other incidental products that have nothing to do with steamed buns. An enterprise mainly relies on steamed buns, but at this time, it does not rely on ordinary people, and at the same time it does not focus on products in its own field, and the second curve of development has not been fully developed. Then the problems it faces are the difficulty of closure and capital return, and it can only be forced before a good solution is found.

Third, the problem of taste. Many times, netizens give dogs a one-star rating on the taste of steamed buns, which is the worst evaluation. Now, in the Internet age, information spreads very fast, and good things can't be spread, but a bad reputation can reach every corner of China in just one day. Dogs ignore steamed buns, not only do not take the initiative to pay attention to marketing issues, but also do not take the initiative to taste the products. They just rely on old brands, eat old money, and don't do publicity with the times, so the passenger flow.

Fourth, the problem of the times, dogs taste better than steamed stuffed buns. Shops are more authentic, such as head stores, but times are changing. People used to like big oil, so the head store used pig fat to make it to ensure tradition, but while preserving tradition, other products can also be developed. Tradition-oriented, supplemented by others, is also an important means of development.