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Sanlian Taofen Bookstore is open 24 hours a day. Can it replicate the success of Eslite Bookstore?
Above Sanlian Bookstore is the Carved Time Cafe, which is often overcrowded. It is said that carving time will become a full-time operation like Sanlian Bookstore. On the surface, the format formed by the two stores can attract people to eat out at night, or call friends, or in groups of three or five, which will enable the two stores to jointly create a nightlife with petty bourgeoisie and cultural taste. But when you think about it, except for midnight snack, nightclubs are very noisy and people don't sleep at night. The environment of carving time does not conform to people's consumption habits. This is Tai Su, but not too vulgar. Can carving time really attract night guests? I think it is dead.

There is a bookstore called PageOne in Sanlitun, Beijing. It is located in the least educated area, but it can be open all day. Why? On the surface, people who go to Sanlitun are nightlife consumers, and few people go to read books. But don't forget, the format here is very good, the "night state" is also very good, and the number of people is huge. It is a gathering place for fashion and leisure life. PageOne will soon become a part of this fashionable leisure area. After a long time, it will filter people to stop at this bookstore.

Sanlian Bookstore is located in a place that seems to have a strong cultural atmosphere: Commercial Press, People's Art Theater, Art Gallery, Red House ... Further away, Nanluoguxiang seems to be a good location. But in fact, it's fine during the day, and it's almost unpopular at night, even dark. The restaurant next to it began to blow people up at almost nine o'clock, and there were basically no taxis on the roadside. It is really impossible to create a nightlife environment like Sanlitun. After all, people travel at night is different from during the day, and they all want to go to a busy place.

In other words, if you are open all day, you must give people a story to attract people, and make the East Street of the Art Museum a cultural symbol, so that those who don't know where to turn over books at ordinary times have to turn off their mobile phones and computers to enjoy it, otherwise they will feel that they are behind the times ... Marketing is more important than opening all day, not to say that everything will be fine by increasing business hours, discounting and improving some service contents, so that consumers can only feel some freshness.