1. Whether the product has characteristics

For many companies, product quality is the basis for the company's survival. For catering companies, product characteristics are the basis for the company's survival. This is especially true for the hot pot industry. Whether the product has characteristics determines the long-term development of the company. Therefore, when choosing a hot pot brand franchise, franchisees must first examine whether the product has characteristics. In addition to going to the headquarters in person, they should also do enough homework beforehand. , a good hot pot brand, pays great attention to the dishes and taste. Before joining, franchisees can first touch the dishes in person and taste them to see if they can attract you, so that they can really know what they are doing.

Understanding a company’s background and strength is mainly to see whether it truly has the ability to support the market for this product, that is, to see its company size, economic strength, market operation capabilities, advertising support, and Other follow-up support and services. Nowadays, there are many heretical self-employed people who use tiger skin as a banner. They do some work similar to brand packaging in terms of appearance and image. They also want to keep up with the trend of brand management, but they are extremely unsystematic, incomplete and unprofessional. Brand management is by no means superficial, but practical. This requires the strength to support this series of supporting work. Although a sparrow is small, it has all its internal organs, and the same is true for a good hot pot franchise store. The operation of a hot pot restaurant must have a very complete business plan, as well as the relevant integrated marketing plan, the company's goals, values, and operating principles. Concepts and modern customer-centered operating mechanisms are necessary for brand management behavior, among which brand culture is the soul of brand management. When cultural activities that are distinctive, full of personality and rich in connotation are effectively expressed in the channel, it will make a brand more vital.

The franchise stores of a mature brand company in various places should be carved out of the same mold, with uniform image, props, store staff’s services and other aspects. If you want to know the level of a company's management training franchise stores, it's very simple. Just look at a few stores in different regions and the situation will be clear at a glance. If you cooperate with such a company, the company will develop a detailed training plan for you from the first day. Even if your original experience value is zero, you don’t have to worry at all. As long as you follow the training plan and study, you will become a qualified Professional franchise store manager.