The CCTV New Year’s Eve Party is broadcast simultaneously on CCTV-1, CCTV-3, CCTV-15, Sound of Music, Sound of Literature, CCTV, CCTV.com and other platforms.

The name of CCTV's New Year's Eve party in 2024 is "Sail 2024", with Ren Luyu, Ma Fanshu, Zhang Tao, Zhu Xun, Xu Bin, and Wu Mengyao as hosts. Through youthful colors and fresh expressions, the party will bid farewell to the old and welcome the new with the audience in ordinary and wonderful people's stories, and enter the year of 2024 full of hope. The party will be broadcast simultaneously on CCTV Comprehensive Channel, CCTV Variety Channel, CCTV Music Channel and other platforms at 20:00 on December 31, 2023.

The main venue of this party was chosen in Hehe Park, mainly to fit in with the theme of the party "Hehe". Hehe is the essence of traditional Chinese culture and a cultural gene infiltrated in the bones of the Chinese people. It also provided inspiration for the party's chief director during the creative bottleneck period. A water stage was created in Hehe Park, the main venue, and elements such as rings and lotus leaves were used to highlight Hehe, echoing the classic image of "two immortals of Hehe" with one person holding a round box and the other holding a lotus leaf.

Evaluation of the 2024 CCTV New Year’s Eve Party

The 2024 CCTV New Year’s Eve Party has the theme of “Sail” and focuses on the picture of China under the curtain of the times. The party adopts the form of relay broadcast by the New Year's Eve host group. Through the logical main line of marching and interactive, it presents a warm night that is close to people's lives and shows vitality.

The party further deepens the integration of culture and tourism. It is settled in Taizhou, Zhejiang for the third time, launching an accompanying, composite, and all-weather live broadcast, and creating a young and innovative online program with visitation, interaction, and immersion. form. The party designed creative programs such as Taiwanese embroidery and food tasting, and launched the song "I Heard", which cleverly integrated local folk customs, food culture, etc., further stimulating the city's cultural and tourism vitality and bringing development opportunities to the local tourism economy. .