1) First, see if your product has been repurchased. Because we build a community, we definitely hope to have a deal, and hope that your old customers can buy again. However, if your products are sofas, range hoods, etc., and you may change them every five or ten years after buying them, it may be difficult for you to achieve sales in the short term if you do community operations.

However, if you have many categories, such as Xiaomi, although the mobile phone is durable and difficult to buy again in a short time, it has many categories, including more than 111 products such as charging cables, computers and balance cars, and users can interact with it frequently and buy it again and again, then it can also be a community.

2) See if the product is topical

If it is topical, the user group will be willing to get together and discuss, and chatting will have a deep relationship and trust. For example, maternal and child products can discuss how to educate the baby and how to raise the baby better. This is topical. For example, you can talk about delicious food, cooking practices, local characteristics and China culture, so that users can get together and talk about it.

There are also products such as cosmetics, tea, health care and so on, which can be discussed. However, socks, lamps, quilts, vegetables, etc. are hard to talk about.

3) See if the user group has the property of clustering

For example, in the enterprises selling men's clothes, men's clothes are actually very simple and practical, so there is nothing to talk about, and this group of men will not discuss materials, techniques, details and so on. They are simple and direct. I can buy them if I can afford them, and I don't talk nonsense if I can't afford them. So it is difficult for this crowd to get together. Unless it's related to football or games.

because, after all, to form a group, it is necessary to consider whether members can have a relationship, and this relationship can be strengthened. After they trust each other, they can be prompted to trust the founder more. Expand data

expand the accurate flow pool. The best marketing is word-of-mouth, and the best marketing plan is to make a closed loop, form a virtuous circle, and achieve a state of self-operation. It can not only generate income, but also liberate the boss. Therefore, everyone must do fission, let the old customers who have experienced our products fission for us, and provide a certain rebate mechanism.

in this way, our traffic pool will be endless. Traffic is the essence of all business, and our business will certainly get better and better.

The six steps of innovative marketing are: grasping the potential, penetrating, closing the deal, serving, chasing the sale and splitting. We pay attention to these six data in the company, namely, attention rate, retention rate, closing rate, satisfaction rate, repetition rate and referral rate. As long as you do these six things well, the performance of this company will continue to grow, and there will still be quality growth.