Wangfujing Ole up town brands include BOUTIQUE, adidas, FILA, TOMMY HILFIGER, Brooks Brothers, Chow Tai Fook, Chaohongji, Li Ning, Bosideng, Chinese Jewelry, China Gold, Chuanjiao Seafood Buffet, Jiangbian City, Yuxin Sichuan Food, Beiping Ice Factory and so on.

Wangfujing Ole UP TOWN is located in the South Fourth Ring Road of Beijing. Its predecessor was Beijing Flower of the World Holiday Plaza, which opened on December 23, 217 and experienced two ups and downs. In June this year, Wangfujing Group announced that it had taken over the transformation. First, it introduced a brand-new IP "UU" and upgraded its image and visual memory.

Secondly, the B2 and B3 parking lots are re-zoned, and an intelligent car search system is introduced to make parking and car search more convenient; The third is to upgrade the hardware such as entrance, wall and outdoor square, so that the tour route is clearer.

a consumer who has lived near a shopping mall for more than ten years said that he and his family often visited this shopping mall and witnessed its change. He is very much looking forward to Wangfujing Ole UP TOWN enriching the lives of consumers in Nancheng.

Opening Activities

The brand unveiled in the first phase of Wangfujing Ole UP TOWN covers all formats such as outdoor sports, clothing accessories, food and beverage, service experience, etc., including Wangfujing Global Shopping, LT BOUTIQUE and other boutique collection stores.

during the opening period, many brands launched discount, full reduction, points and other preferential activities. In addition, the mall has launched a street dance star contest, Mahua FunAge's original suspense comedy and other activities, and will also invite "Sun Magic Circus" and "Secco Art" to bring a high-altitude performance "Flowers and Elves" during the New Year's Day.

According to UP TOWN in Wangfujing, the consumer groups in southern Beijing are characterized by large scale, youthfulness, strong vitality and diverse needs. However, the regional consumer places are not rich in elements and the experience mode is relatively simple, so it is difficult to meet the diversified needs of a large number of young consumer groups.

Wangfujing Ole UP TOWN fills the blank of Ole compound business format in Daxing and Yizhuang areas. The project innovation has launched the concept of "original vigor and vitality", with four positioning keywords: Lohas, pluralism, trend and rejuvenation, to create a happy field with young strength.