1. Traditional sightseeing tourism income model

Traditional sightseeing tourism generally has an income structure centered on tickets; with further development, it has formed a "one ticket, two courses, three meals, The four-entry model of "Four Purchases" focuses on the arrangement and investment of tickets, ropeways, internal restaurants in scenic spots, and shopping kiosks; urban parks and amusement parks focus on the income from recreational projects;

In this model, tickets Generally, the threshold is high, and higher discounts are given to travel agencies; ropeways charge higher fees due to large investment; internal catering generally consists of the canteen-style restaurant of the management committee, the farmhouse-style restaurant of farmers in the scenic area, and the restaurant of external contractors. ; Shopping kiosks are very simple, selling maps, scenic spots books, CDs and other promotional materials produced by companies, as well as tourist necessities (water, biscuits, etc.) and local products; these four types of projects generally lack in-depth services and can be called "primary" revenue model”.

2. Experiential viewing tourism revenue model

Experiential viewing is different from a simple tour. It is an in-depth design of the tourists’ tour process and a situational structure. , forming a situational atmosphere, guiding tourists into the situation, and interacting with nature, local residents, cultural relics, environment, cultural drama programs, etc. in a participatory way, and designing interactions between individual tourists and between groups.

Experiential viewing not only requires investment in scene layout, but also requires in-depth service coordination. Therefore, the cost is higher than the traditional model. However, the attraction and income of experiential viewing are also higher than those of traditional viewing.

In the appreciation of natural landscapes, the bamboo rafts in Wuyi Mountain are a typical case of experiential viewing: Wuyi Mountain's "red mountains and clear waters" are a kingdom of colors and a three-dimensional picture. Using bamboo rafts to appreciate water and mountains can The water-friendly atmosphere with folk culture, coupled with the huge investment of funds and professional efforts by the management committee to create the guide words, produces an excellent effect of experiencing the mountains and rivers. The income from bamboo rafts is much higher than that of ordinary tours, and it is very successful.

In the cultural landscape, the Fuliang Ancient City operated by our company is a classic case: through tour guides, honor guards, county magistrate trial cases, and porcelain music performances, an ancient county government with only ten houses was transformed into It has become a recreational world immersed in the atmosphere of porcelain tea culture and ancient official culture. Its income includes explanations, performances, clothing rentals, photography, visitor fees, book purchases, porcelain art shopping, tea shopping, pottery bar entertainment, etc., which is very considerable.

3. Leisure tourism income model

Leisure is different from viewing in that tourists are not looking for new and unique landscapes or culture, but to relax physically and mentally.

Leisure requires beautiful natural landscapes and elegant cultural atmosphere, but does not require uniqueness or uniqueness; therefore, leisure income and tickets are reduced to a lower level, or even waived; the main income of leisure can be as high as Three models: the catering income-led model represented by farmhouses; the comprehensive income model led by general resorts; the income model led by sports events;

General leisure projects are composed of three aspects: food, accommodation and entertainment Income composition; food-oriented investments are relatively small and are often better combined with purchases, such as general farmhouses, greenhouse restaurants, peach blossom festivals, rural food streets, highway food streets, etc.;

Taking accommodation and conferences as the main The dominant leisure generally provides comprehensive entertainment facilities, such as bowling, OK hall, fishing, boating, swimming, etc.;

Hot spring-themed resorts combine leisure and vacation to form a larger hot spring , massage, body beauty, and recuperation income;

Skiing-themed projects focus more on income from skiing, snow play, grass skiing, slides, etc.;

The income model of golf-themed projects is more complex, including various incomes from membership fees, clubs, villas, golf, schools, etc. Income from golf sports often cannot be called the main income.

4. Vacation tourism income model

Vacation is different from leisure, which mainly refers to the difference in tourist market; vacation tourists come from the world, the whole country or the province, the area is large, and they are in the resort The stay time is longer (more than three days); leisure tourists are generally locals, and the stay time is short, staying overnight or not;

To become a resort, it must have unique natural resources and weather resources; Vacation tourism is not mainly about viewing, but mainly about diversified comprehensive consumption. In terms of income from resorts, tickets are in a low position. Accommodation, catering, entertainment, sports, amusement projects, shopping, etc. form a comprehensive structure and cannot be neglected.

5. Regional development income model

Tourism development has entered the regional development stage from project development; many investors do not invest in single projects, but invest in regional tourism industries.

For these investors, we believe that their income structure is very different from project investment: regional tourism investment is a complete developer, so its interests are reflected in the structure of core project income and driving income. Arrangement; core project income is the most important income in the early stage, but it is not necessarily the largest income in the region; in addition to the income from the scenic area, regional developers will enjoy income from land appreciation, project cooperation income, real estate development income, etc.

6. Tourism real estate income model

Tourism real estate has broad prospects, and its income model is different from tourist attractions, residential real estate, and commercial real estate;

Villa sales are the most intuitive income; property-right hotels provide dual income from property sales and hotel operations; timeshares are hotel business through time-right sales; tourist commercial blocks can sell shops or rent them out; central recreation area development can sell shops and rent them out Shops, operating entertainment projects;

The development of small tourist towns is an improvement of tourism real estate, including the triple tasks of public facilities construction and development, land development, and tourism industry development, and its income is also composed of these three Obtained from industry.