Techniques for attracting customer flow Techniques for attracting customer flow. Nowadays, many people choose to open their own shop and start a business, because they can easily open a shop by themselves and the income is not bad. Therefore, many entrepreneurs have considered opening a snack bar when entering the catering market. The following sharing attracts

Customer flow skills.

Tips for Attracting Customer Flow 1 1. The Law of Convenience I wonder if the bosses have ever encountered pedestrians who come into the store to take shelter from the rain, borrow umbrellas, or ask for directions when the store is open. Nowadays, many businesses find it troublesome and reject them, and are unwilling to provide customers and pedestrians with convenience.

to offer comfort".

In Japan, there is a shop that specifically advertises "free use of garden-style restrooms" on the street, attracting many pedestrians to use it. Pedestrians entering and exiting the restrooms keep the flow of customers constant, and business naturally gets better and better.

This is the law of convenience, it is convenient for others and it is convenient for yourself.

KFC and McDonald's are the best examples of applying the law of convenience: opening the bathroom to the public for free, on the one hand, solves the pain point of passers-by's difficulty in using the toilet, and on the other hand, attracts customers. After all, most people will not use the bathroom.

Just leave, order a drink or a burger and the business will come!

Store reference: Stores can open restrooms, Wifi, leisure facilities, etc. for free. In addition, pure water in the store can also be provided to customers or pedestrians for free.

In midsummer, passers-by are allowed to enter the store to enjoy the cool air. These convenience measures will give people a very considerate feeling and will naturally attract many customers.

2. The Law of Scarcity As the saying goes: Things are valuable when they are rare, and people tend to cherish and cherish things that are not easy to obtain.

Just like when a new Apple mobile phone is available for pre-sale, there are always some die-hard Apple fans who will line up to reserve it in advance.

I am also deeply touched by the law of scarcity. I went shopping some time ago and most of the clothes in offline stores were similar.

But when I visited a brand store, the clerk told me that there were only a dozen pieces of this dress in Henan Province, and it was a limited edition. I wouldn’t worry about matching clothes when I wore it on the street, so I bought it without hesitation.

Store reference: Nowadays, many chain clothing stores are implementing differentiated competition, constantly weakening the homogeneity of their products, such as "the only dealer of xx brand in such and such city", "the only sales store of xx clothing in such and such city" and so on.

This will give customers the impression that the store has scarce products, and they will naturally feel that the product range in the store should be very complete, and they will naturally prefer your store when making purchases in the future.

3. The Law of Influence The influence of a store directly determines whether customers choose to enter the store for consumption.

Dear bosses, when you, as an ordinary consumer, go shopping and pass by a store, what influences you to enter this store?

What influences your purchasing decision?

For example, a picture of delicious food attracts you to enter a restaurant, and the unique outfit combination of the model in the window of a clothing store also attracts you to go shopping in the store. This is the law of influence.

Nowadays, many Internet celebrity stores have played with the law of influence in various new ways, but they all have unique store decoration and design styles, novel service staff dressing, thoughtful menu copywriting, etc., through sensory vision.

, hearing and smell stimulation, attracting pedestrians to enter the store to experience consumption.

Store reference: Therefore, whether our stores are usual or have promotional activities, we must make full use of audio, video, pictures, words, colors and other factors to influence pedestrians to attract customers to enter the store for consumption.

4. The First Law: No store is very popular as soon as it opens, and the popularity of a store also needs to accumulate over time.

In fact, bosses, your store does not need to be the best in the country, nor does it need to be the best in the company.

You just need to be the best in your regional market. For example, the Hongqi chain in Sichuan is very regional.

Store reference: It can be said that every store is surrounded by competitors. Your store only needs to have a little better service than your competitors, a little more complete products than your competitors, and a little better sales skills than your competitors.