The scope of "international" design is very broad, and there are many kinds of designs. The examples you gave are not just graphic design. I think you are asking about graphic design, packaging design, industrial design, and advertising.

How does design, logo design, home design, etc. look international, right?

It has something to do with my major, so I’ll try to classify it. Please correct me if I’m wrong~ The main feature of this type is that the brand has a long history, and its logo design has been continuously evolved and improved, and finally formed what we see now.

look.

The main features of the graphic design of its logo are the few colors (no more than three) and the high simplicity of the logo.

If you want to be international, you must meet these characteristics.

The main reason why the product design and graphic design of popular brands appear international is that color and pattern shape come first. When it comes to color, let’s look at a few chestnuts, Fuelosophy beverage packaging design and gaffel beer bottle design.

The first is high color purity. From a visual perspective, bright and bright colors are more impressive than dark, low-purity colors.

Second, there are few types of colors. The most common ones are two contrasting colors (such as gaffel beer bottles) or mainly single colors (such as fuelosophy beverage bottles). Second, let’s talk about shapes. Generally speaking, abstract shapes are better than concrete ones.

What does that mean?

This is obviously an interior photo of an office. Leaving aside the furniture and lighting, the main reason why it feels international is the abstract pattern on the facade wall (or possibly the sliding glass door).

While being abstract, the colors comply with high color purity, few color types, and limited colors are used for color contrast.

When the shape of the product itself is deeply rooted in people's minds, the shape can be directly refined and sublimated.

Let’s use Absolut Vodka as an example for this one.

The shape of its bottle was deeply rooted in people's hearts, and later spawned a series of advertisements designed with the bottle as the main object.

(Similarly, no more than three colors should be used).