BBQ ~

is the common language of world cuisine.

In ancient times,

thunder and lightning thundered,

burning trees cooked animals,

primitive people tried it tentatively,

exotic meat was awakened, and

primitive tribes loved it.

Save the kindling,

Make your own fire,

Humans start to "fire" and

leave other animals far behind.

Eating cooked food is faster than eating raw food,

accelerating the evolution of human beings, and

becoming us who are fighting the epidemic.

Until today,

men, women and children love barbecues,

watching the shiny oil,

listening to the sizzling sound,

smelling the aroma,

your mouth is watering,

the ancient taste memory is overwhelming.

Due to different regional climate and food habits,

Gezhuang Tunnel has many ingenious ways.

globally ~

Brazilian barbecue,

Korean barbecue,

American BBQ,

Thai grilled fish,

Turkish barbecue,

Mexican barbecue,

Greek roasted octopus,

Ecuadorian roasted guinea pig ...

nationally ~

Xinjiang barbecue.

Sichuan BBQ,

Yunnan BBQ ...

Although there are many schools and styles in the global barbecue industry,

the only thing that remains unchanged is the inherent fireworks in the city,

the natural outdoor activity is lively and casual, and

it is the charm of barbecue activities.

However,

Why didn't McDonald's and Haidilao come into being in the domestic barbecue market with a scale of 2 billion yuan

?

There may be the following reasons ~

1-BBQ in people's minds is only dinner and midnight snack,

The space utilization rate of barbecue shops is not high.

2- carbon baking is extremely difficult to standardize,

so it is difficult to guarantee the scale and quality.

3- The selection of ingredients is facing the competition from vendors.

It is difficult to supply high-quality ingredients in batches.

4- The threshold is low and the barriers are weak, and everyone can get started.

It is difficult to break through the encirclement because of the mixed good and evil.

Nevertheless,

BBQ, an international hobby,

may still have a brand in ~

regional market,

single product cultivation,

consumption scene,

and so on.

There is nothing in the world that can't be solved by a barbecue.

If there is,

then two meals.