1. Project selection

A. physical store

The first thing to consider in doing business is the choice of projects. Choosing projects in business is like betting when gambling. You can only win money if you bet correctly, or you will lose everything. A good project is the cornerstone of business success. What projects should I run when doing business near tourist areas and scenic spots? This should be combined with the characteristics of tourist areas and scenic spots, which is in line with the old saying "relying on mountains to eat mountains, relying on the sea to eat the sea". For example, Nandaihe Tourist Area is a summer seaside resort in northern China, and the ocean is the biggest feature of the tourist area, so it is natural to make a fuss about the ocean when doing business.

People usually think of mass commercial projects such as seafood stalls, seafood barbecue shops, seafood buffets and so on. No matter where you travel, people are most concerned about the basic necessities of life, followed by high-level spiritual pleasure. Food is the most important thing for the people, and food is a unique culture in China. A tourist can avoid buying souvenirs, taking commemorative photos and staying in high-end hotels, but eating is absolutely necessary. It is essential to travel to the seaside and taste local seafood, otherwise it will be a pity. Therefore, seafood restaurants and barbecue shops can be seen everywhere in Nandaihe to provide local seafood for tourists. Every tourist season, seafood restaurants of all sizes will be full.

Keeping pace with seafood restaurants are supermarkets of all sizes, which sell all kinds of necessities for playing by the sea, such as sun hats, swimsuits, goggles, bath towels, slippers, beach clothes and cold drinks to quench your thirst. Of course, coastal cities also have dried seafood, squid slices, shredded squid, dried shrimp, grilled fish fillets, pearl powder, scallops and other special foods for tourists to choose from. Most tourists will buy some local specialties as gifts for relatives and friends.

In addition, handicraft shops selling shells, corals, pearls and other marine ornaments are also very popular with tourists. Wandering in exquisite handicraft shops, browsing a wide range of handicrafts has added a lot of interest to tourists, and running a handicraft shop has also become a good commercial project.

Some people may say that many people have already done these projects, is there any profit? It depends on the scale of local scenic spots, such as eating (seafood), wearing (swimsuit) and staying (hotel or family hotel), which are all necessary for tourists, with large demand, huge market and low investment risk.

Of course, we can avoid the edge of competition. According to its market demand, it is also feasible to choose projects with lower competitiveness, which requires another way. It is also a choice to do special projects that have nothing to do with scenic spots. Running a small shop with a unique style can give tourists a refreshing feeling and attract tourists' attention in many seafood restaurants and marine decorative handicraft shops.

At the beginning of my decision to run a handicraft project, I felt that seashells, pearls and other sea ornaments were very competitive, so I turned to handicrafts. The goods in the shop were all handmade, trying to create a strong ethnic customs and atmosphere. Although it has nothing to do with the sea, it is also popular with tourists. In order to avoid the suspicion of advertising, we don't name the store here.

B. Online store

Can the tourist area still be an online shop? Many people will have such questions, and the answer is yes.

In the information technology era, the Internet has become an indispensable part of our lives. When we travel, we will check Baidu to learn about the geographical location, travel strategies, scenic spots tickets and hotel reservations.

During my years of doing business in tourist areas, I met a friend. He made the Nandaihe accommodation website, which mainly reserved hotels, guesthouses and family hotels for tourists. The investment is very small, a few hundred yuan, and then it is completed by operating several hotels. This is a good choice for doing business in tourist areas, and there is no risk. Interested friends can refer to it. The website is www.ndhdj.com, I hope I can give you an idea.

2. Geographical location

If commercial projects are the cornerstone of commercial success, then geographical location is the cornerstone of success, and choosing the right location is as important as choosing the right project.

Of course, the place with the most tourists is the first choice. It is best to open a shop on the only way for tourists to go to scenic spots and attractions. "The smell of wine is also afraid of the deep alley." The rent is also the most expensive in a good geographical location, which needs to be decided according to your own economic ability. Even if you have enough financial strength to rent a house, you still have to consider whether the profit is directly proportional to the high rent. In addition, some details should be considered when choosing a geographical location. For example, a house on the shady side is better than a house on the sunny side. In hot summer, shops are not only cool, but also tourists like to walk on cool roads. In addition, handicraft shops and clothing stores should try to avoid barbecue shops. Small shops should not be too close to big supermarkets.

3. Business philosophy

No matter where you do business, you can't do without a good business philosophy, which is the spirit and motivation. Some businesses doing business in tourist areas are more or less lacking in integrity. It is an inherent idea of most businesses to buy and sell with one hammer, because most tourists will not visit a scenic spot again. I think justice is in people's hearts. Maybe you may get nothing if you pay, but you will definitely get nothing if you don't pay. Sincere hospitality is the magic weapon to create profits at any time. Just because tourists won't visit a scenic spot repeatedly doesn't mean they won't visit a store repeatedly. Doing business in tourist areas requires a good attitude. The number of tourists may fluctuate greatly every day. Attitude must be optimistic and indifferent. You can't be sad and happy, and your mood fluctuates greatly, which is not conducive to health and business.

Grasp the news

Mastering accurate news is also a magic weapon to win.

The friends of Nandaihe accommodation website mentioned above have given me a lot of inspiration in this respect. He asked me to use Baidu index to check the development trend of the number of tourists. When the number of tourists increases, it is self-evident that it is important for us to increase the stock and accurately grasp the tourist data.

The above picture (Baidu Index screenshot 1) is a picture of 20 10 netizens searching for Nandaihe accommodation. It is not difficult to see that July and August are the peak seasons of Nandaihe tourism, and the daily search volume of Nandaihe accommodation is higher than 1700, with the highest value exceeding 1700, while the daily search volume in off-season is only dozens of times.

And this picture is a picture of netizens searching for Nandaihe accommodation in July and August of 20 10. We find that when the search volume is high, there will be an inflection point every time (the search volume suddenly drops), and the inflection point has obvious periodicity. Looking at the calendar, we found that the period of inflection point is 7 days, and most inflection points appear on weekends, which means that Nandaihe has the most tourists on weekends, because tourists have come to Nandaihe on weekends.

The beginning of July is the beginning of the tourist season, and the number of searches surged on July 6, so the number of weekend tourists in July 10 and July 1 1 will increase, so we should step up the preparation for the arrival of the tourist season. The search volume on August 10 is parallel to that on August 9, although it has exceeded 800 times, but the peak value has decreased compared with last week. At this time, we should realize that the peak of tourism has passed, and the number of tourists will gradually decrease to avoid backlog.

Although Baidu index can provide us with important data, this data is not absolute. We should combine weather and other factors to arrange our business.

summary

We believe: nothing is difficult in the world, only if you put your mind to it. It takes some rain to see the most beautiful rainbow! Having said so much, I hope it will help everyone. I don't have much experience, so please give me your advice.