The main consumers of Master Kong iced tea are young people and office white-collar workers. They pay attention to convenience, health and taste, and often hold a cup of herbal tea to keep fit and quench their thirst. In the increasingly competitive catering market, differentiated marketing for the target market is also an important means to improve sales and brand awareness.

Second, the marketing strategy

1. product positioning

The orientation of Master Kong iced tea is fashion, health and convenience. Highlight the drinking portability, health care efficacy and taste of the product.

2. Brand promotion

In order to enhance brand awareness and trust, multi-dimensional publicity and promotion are needed. You can advertise in major TV stations, highways, subway stations, buses and other places that often appear; At the same time, it provides interactive activities such as product lottery and coupons, which can not only attract consumers' attention, but also enhance the user experience.

3. Completely open channels

The open sales channels of Master Kong iced black tea involve online and offline standardized operation, so that more people can buy the quality products of Master Kong iced black tea more conveniently. If you are stationed in the flagship stores of major supermarkets and online manufacturers, you can also cooperate with e-commerce platforms to hold a series of product promotion activities to further enhance the popularity of Master Kong iced black tea.

Rebuild word of mouth

Health care is the core selling point of Master Kong iced tea, but it will also be challenged by competitive products. In order to rebuild the public image of Master Kong iced tea, we can strengthen the brand image of Master Kong iced tea by publishing health copy and launching new products through advertising, public relations and social media. In addition, it also helps to improve consumers' trust and loyalty to Master Kong iced black tea.

Third, marketing activities planning

1. Joint sports events

The positioning of Master Kong iced tea closely fits the lifestyle of young people. We can consider joining hands with some large-scale sports events, such as basketball, football and tennis, to become the official designated beverage brand of the event, and display the products by directly placing the billboard of Master Kong iced tea in the venue and jointly creating the characteristic corner of Master Kong iced tea in the audience.

2. Summer scratch music

In summer, summer scratch music activities are launched. When purchasing Master Kong iced tea, you can get vouchers ranging from 10 yuan, 100 yuan and 1000 yuan, as well as updated iced tea products. Through online and offline promotion, you can attract consumers' attention and improve their sense of participation.

3. Celebrity endorsements

Master Kong Iced Tea can find stars who are popular and influential among young people, and combine their personal image characteristics and the characteristics of Master Kong Iced Tea to jointly carry out advertising and social media operations, such as releasing advertising slogans such as "Youth Drinks Cool" to resonate and strengthen the exposure and reputation of products.