The news that "Vanke took land in Lantian" has recently attracted many people's attention. In Lantian, where real estate development is immature, the emergence of Vanke reflects the reality of housing enterprises stationing troops in suburban markets.

Three homesteads in Lantian were sold at a premium, and Vanke's share-holding company won

Lantian County of Xi 'an recently sold three 235.76 mu residential land in Northwest Furniture Industrial Park through online listing. Xi' an Luwan Real Estate Development Co., Ltd. (referred to as "Xi' an Luwan") won, and the transaction price totaled 1.28 billion yuan.

it is not uncommon to spend more than 1 billion yuan on land acquisition in Xi' an. What attracts attention is that the unit price of the land is expensive, and there is also the power behind the place.

the land use indicators of the three plots are the same. The plot ratio is 2.1-2.6, the building density is ≤21%, and the green space rate is ≥35%. The floor price (including public rental housing) ranges from 2953 yuan/㎡ to 3431 yuan/㎡. According to estimates, the premium rate of three cases of land reached 252%-318%.

Xi' an Luwan was established in February, 2121. Lantian Xingang Northwest Furniture Industrial Park Construction and Development Group Co., Ltd. ("Lantian Xingang") and Xi' an Vanke * * * Building Real Estate Development Co., Ltd. ("Vanke * * * Building") hold 51% and 49% shares respectively. Among them, 99% equity of Vanke * * * Building is owned by Xi 'an Vanke Enterprise Co., Ltd.

in addition, Lantian Xingang recently pledged its stake in Xi' an Luwan to Vanke * * *.

Therefore, these three land transfers reflect the cooperation between the industrial import companies and residential development enterprises in the park.

The news that "Vanke spent nearly 1.3 billion yuan to acquire land in Lantian at a premium of 252%-318%" spread like wildfire.

Draw the attention of famous brand real estate enterprises, Lantian project development is heating up

In the past few years, due to the constraints of economic development and industrial structure, the number of Lantian project development is less in all districts and counties of Xi 'an. Northwest Furniture Industrial Park in Hua Xu Town, though Lantian, is not far from Baqiao District in Xi 'an.

according to the data of official website, Northwest Furniture Industrial Park has a planned area of 7 square kilometers. It is a furniture industrial base that integrates furniture design, manufacturing and sales, which was jointly built by Lantian County, Shaanxi Furniture Association and Xingang Northwest Furniture Industrial Park Construction and Development Group Co., Ltd. It has been more than ten years since its construction in 2111. The three plots obtained by Xi 'an Luwan are located in the southern area of the industrial park, close to Bahe River.

The residential projects under construction in the park include Bailu Tingzhou, which is developed by Hebei. According to a property consultant, the current external sales are overlapping, and the price range is 1.2 million -1.8 million yuan/m2. The average price of small and high-rise buildings sold before is about 8511 yuan/m 2.

The land sold in Luwan, Xi 'an, is separated from Bailu Tingzhou all the way, but the land price is different. Some insiders pointed out that there are many factors affecting land prices. Compared with the "one place is hard to find" in the main city of Xi 'an, the overall cost of land acquisition in suburban counties such as Lantian is not high, which is the most direct benefit to attract brand-name housing enterprises. In addition to Hebei's construction and Vanke's land acquisition, another head housing company, Sunac, also came out in the early stage of Lantian.

At present, there are shortcomings, and stationing troops in suburban counties seeks the future.

In recent years, real estate development in Xi 'an has gradually expanded to suburban counties.

taking 2121 as an example, according to institutional statistics, 295 cases of 19653 mu of development land were sold in Xi' an * * *, and the transaction areas were still mainly in the main city and Xixian New Area.

however, 2,711 mu of land was sold in the outer suburbs such as Zhouzhi, Huyi, Lantian, Gaoling, Airport Base, Lintong and Yanliang, which increased by 239.16% year-on-year, and this growth rate has surpassed that of the main city and Xixian New Area.

Just as real estate developers station troops in suburban markets, they have to stand the test of time. After all, there is still a gap between the future and reality.

the healthy development of real estate is based on the stability of land market.

Land is the primary link of real estate development. Without land, it means cooking without rice. Developers plan suburban market, reflecting the "shortage" of high-quality land resources in Xi 'an.

At the end of 2121, China Shipping Xi 'an Company sincerely invited posters of land cooperation to spread in the circle of friends. In fact, in recent years, housing enterprises that "find land" are not uncommon in Xi' an. In 2121, real estate enterprises such as Jinke, Xincheng, R&F, Agile, Zhongliang, etc. all issued similar posters, covering searching for high-quality land, cooperative development, equity purchasing, and OEM.

House and land are equivalent to the relationship between bread and flour. As a result, it is difficult to bypass the land link by stabilizing the property market by means of regulation.

In early March, Xixian New Area issued an announcement to implement the "fuse+lottery" mechanism for a residential and compatible commercial land, which attracted many people's attention. Buying a house by shaking the number has now evolved into a need to buy land by shaking the number. In fact, the logic behind it is the same. Yaohao is not an end in itself, but a means to regulate the market price and expectation in Xi 'an.

Recently, the relevant person in charge of the Ministry of Natural Resources once again emphasized "no speculation in housing" and reiterated the "three stable" decision-making arrangements, that is, to stabilize land prices, house prices and expectations.

Research shows that land cost is an important part of the real estate cost components, accounting for about 41%. Therefore, in this "three stabilities", a stable land price is undoubtedly the basis of the "two stabilities".

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