"Have you seen Zhang?"
This is the office social opening speech that successfully replaced "Have you eaten" this week.
Even if you don't buy the first cup of milk tea in autumn, don't know who Ling Nabei is, and don't encounter a hot event in which a lightsaber picks zhàn and pays for a short play, I won't allow you to miss the following man.
Before I wrote the manuscript, his fans were less than 7 million. /Source: Zhang short video account, the following unnamed sources are all from here.
By recording the single life of the older young men in the rural areas of Northeast China, he used the video of the running account to increase the powder by 6 1.7 million a week, and a single video was played over 200 million, and 40 works drained nearly 1.0 million.
In the era when traffic is king, Zhang's popularity is the glory that every content practitioner dreams of. Zhang, who occupied the hot list for several days in a row, attracted countless people to deconstruct, analyze and imitate.
Because the background music of each video is the same, he even "won" an unknown German song himself. If you hear someone go out in the office, it must be a colleague fishing at work.
In order to understand the magic of Zhang, who makes countless netizens "don't know what they are watching, but feel uncomfortable all day", they paid for more than 40 videos.
0 1
Who is Zhang?
Once Zhu's boring life was not really boring, but it was really renamed "Zhang's boring daily life".
Get up at three o'clock every morning. Before getting up, be sure to open the curtains and measure how late you stay in bed with one eye.
Sometimes, the overnight footman will smoke the kitten who comes to try to provide wake-up service until it is suspicious of life, and choose to flee from the toxic and harmful scene quickly.
The first thing to do when you get up is to pick up the novel "I am the most romantic" wrapped in a book cover, take a lump of toilet paper and smoke half a cigarette in the outdoor dry toilet to carry out a green cycle between man and nature.
Of course, the standard action after going to the toilet is to wash only three fingers, which means environmental protection.
Then take out the leftovers at night, cut a starch sausage, fire, heat, mix and plate in one go, so that cats and dogs can fool out the food for a day.
Go to the vegetable field and cut an old cabbage destroyed by snow and wind, mix it with loess and chop it up in a perfunctory way. Mix the chopped Chinese cabbage with fine bran, and feed the chicken in minutes.
Of course, when feeding the chickens, don't forget to check whether there are any eggs in the henhouse. If yes, take a bowl of boiled water home to wash the egg drop soup. If not, pour a whole cover of Liuwei Dihuang pills with a bottle of AD calcium milk for breakfast.
Six animals are thriving, and Zhang, who is full of food and wine, finally folds the yellow quilt, takes out socks from under the pillow and puts them on slowly. The five toes are protected by smog and gray respectively, which makes fashion easy to control.
Family, the same Zhang has been on the shelves. /Taobao screenshot
After all this, Zhang's family was about to call his neighbor Ertao and his uncle.
Seeing the video here, the happy life of this older single young man is over half.
In the updated works, the above actions are all Zhang's daily activities. The only difference that can be worked out is whether to "eat meat" or buy fish with Er Tao and Uncle, whether to take a bath in the bath center or go to a small supermarket for credit, whether to go to the lottery station to buy a machine-selected lottery ticket with 2 yuan's note or go up the mountain to cut some dry wood and go home to prepare for a fire.
Of course, many times, a beautiful day is when three people close the doors and windows, close the curtains and open the DVD to watch movies.
Unlike other more vertical rural videos, Zhang's 7-minute video is not limited to different topics, such as food production, lovely pet feeding, and even gossip about neighbors. The only main thread is Zhang. The image "Tang" records Zhang's rambling daily life and concretizes rural life.
For example, if you cook with an electric rice cooker and put your hand in it, you can measure whether the water is suitable by whether it has not passed two fingers. If everyone can master this trick, the essence post of Douban fried kitchen team will definitely drop sharply.
For example, show the details of scooping water from the tank with a ladle made of old gourd shells. Although the water ladle is durable, it has been gradually eliminated in the process of urbanization. Except for the allusion of "Sima Guang smashing a jar" in the textbook, most people don't have this thing at home. This is the real "tears of the times".
Even a calendar that needs to be torn with your hands dipped in saliva can remind people of the first snow in Dao Lang 20 years ago, or at least in 2002.
Zhang's seemingly unremarkable life, in a sense, just shows the truth in various details, evokes the common memory of some people, and also shows young people another life.
It can only be said that it is no accident that these seemingly simple and rough running accounts can become popular in Tik Tok.
02
Why did Zhang suddenly get angry?
According to the 47th Statistical Report on Internet Development in China issued by China Internet Network Information Center (CNNIC), by the end of 65438+February 2020, the number of Internet users in China had reached 989 million, including 873 million short video users, accounting for 88.3% of the total number of Internet users.
With the development of short video to today's scale, "little red depends on holding, big red depends on life" is the unspoken rule of practitioners.
The outrageous growth rate of Zhang Liangyu is mainly due to some out-of-band videos in1654381late October.
Playing in the comment area, netizens follow the trend to shoot videos, and are concerned by People's Daily, all of which are on the hot list with their works in the last half month.
Through the data platform of Feigua, we can clearly see that Zhang's fans began to surge after165438+1October 17, and have not slowed down so far. In the words of fans, watching in the morning and watching at night, bang, the number of fans has increased by millions.
Image source: flying melon data
Enter "Zhang classmate" in the search box. Most netizens just pay attention to his single life. Practitioners are analyzing why he is so hot and studying his background music. Some people choose to imitate Zhang, and even use Zhang's trumpet name to rub the heat.
Of course, there are also many people on the Internet who try to pick out the team behind Zhang and find that he was an "old actor" before the fire and once appeared in a short video of an online celebrity. Although Zhang responded that he made all the videos himself, the discussion about whether he has a team is still controversial.
According to Feigua's data, Zhang's fans are mainly young people with certain spending power, including 30. % are fans aged 25-30, and 27.27% are fans aged 18-24.
According to the data of Time Fun Insight Engine, the proportion of fans from first-tier cities and new first-tier cities in Zhang's early years has remained high, and with the increasing fan base, the proportion of fans in first-tier cities began to decline gradually.
However, from the perspective of preference, Zhang's videos are still popular among users in first-tier cities, and users in first-tier cities like their videos far more than other cities.
Note: TGI represents the preference of city-level audience relative to the market. TGI index is equal to 100, which means the average level, and higher than 100 means that the audience's preference for video is more significant. /Image source: flying melon data
Therefore, Zhang's success is inseparable from the curiosity of the spectators.
For users in first-tier cities, life in this video is another world. If Li brings you an idyllic imagination, then Zhang represents the extreme roughness of rural life, even a typical mess in some people's eyes.
Both kinds of life have a certain distance from the viewer's own life, which is a beautiful "distant place" that people can't help but discover. This is why there are always netizens who lament something like "nothing to see clearly, and it is uncomfortable to see it all day."
Zhang's unpretentious meal, I don't know if it is a "carbon bomb" in the eyes of the little red book blogger.
In addition, from the perspective of video creation alone, Zhang's video, shooting, editing and script are undoubtedly mature enough.
The average length of each video is 7 minutes, including a large number of split shots and switching between subjective and objective shots. There are three seats for one action of getting up and lifting the curtain. Indeed, it has achieved "showing the roughest bachelor life with the most professional mirrors and the coolest clips".
In addition to brainwashing every video with the same bgm, Zhang also repeatedly deepened the audience's memory with countless fixed actions, such as washing hands with three fingers, and a supporting role, Er Tao, who has been squatting in the toilet.
In addition, Zhang also knows a core keyword of contemporary Internet explosion content: comparison.
There is Pulp Fiction on the bed, but the window is full of unpopular foreign literature and Lu Xun's collected works.
Yao Ming is a middle-aged man who may have a hair loss crisis. He can still drink with relish with a cool bottle.
After careful study, even his head is full of scheming. It's hard not to remind people of Zhang, who is reading "Fundamentals of Literary Theory" by Shanghai Literature and Art Publishing House (1985 edition), and of the migrant workers who were killed by the media some time ago and read Heidegger.
Richard Dawkins put forward the concept of "meme" in his book Selfish Gene: A Cultural Communication Unit that can replicate itself and experience natural selection.
From this perspective, when people hear Zhang's background music, they will think of Zhang's pín, which is easy to understand.
Only Xiao He lost and Xiao He lost. Although BGM is good enough, it is a foreign language song, which is not easy to sing and stem.
Except for practitioners and college students who study communication seriously, ordinary people will not have spontaneous imitation to participate in this action except watching videos and pictures for fun.
Image source: WeChat Index
This also led to Zhang's popularity. Once he left a certain voice, he began to become unpredictable.
03
We need one.
Everyone can be a 5-minute talk show actor, but not everyone has the opportunity to be a classmate. His success is the product of multiple factors, and the high probability is also inseparable from the drainage and support of the platform.
The online commentary department of People's Daily commented that Zhang's account became popular overnight because his videos catered to many people's expectations of "slowing down their lives" and letting them have a rest in a "vacuum". I hope more "Zhang Classmates" will appear, record the real China with professional technology, and tap the charm of the countryside.
In short, what people prefer to see is real and grounded content.
The internet can make Zhang Hong get up and strip him naked overnight. Even if one day the public suddenly bows to Zhang, they can create a new classmate X after the tide recedes. Because it is the carrier that changes, and the kernel that remains unchanged.
Instead of staring at Zhang or judging him arrogantly, we should expect more Zhang students.
Zhang was "educated" by the user after entering the station/Image source:
With the continuous lowering of the threshold of video production and the inherent inclusive characteristics of wén network, the elite perspective is no longer the only expression on the network, and a large number of rural netizens have become enthusiastic content creators and built their own individual narrative system.
GGV ggv Capital pointed out that entertainment products, especially short video products, have more heavy users in the sinking market because users love to watch and shoot.
In more than 100 days after Li stopped broadcasting, the video of rural life was still active in short videos, but the cake was divided up by more bloggers. At the beginning, Huanong Brothers, who were watched by countless people, and Taozi Sister, a rural blogger who is also active in Y and N in Tik Tok, are all beneficiaries of this wave.
These fàng can only be classified as a subculture of "earth" in the early years. With the rise of the media and the continuous growth of short video platforms, it has gradually entered the mainstream vision and become the normal state for people to observe online life.
Perhaps the real shortcut for popular culture to become mainstream is to give up elegance.
Nowadays, the pace of life of dài people is fast, and it is easy to have a good wish of "going home to farm". Contemporary young people have little direct experience in understanding rural culture. Apart from being influenced by the poetic imagination of ancient China literati, short videos have also become the most intuitive way.
Zhang's short video broke the public's poetic imagination of rural life with roughness, but relied on the interpretation of reality to make it still fascinating.
In a sense, Zhang's attractive works are also satisfying the audience's imagination of a certain lifestyle.
Under many social disciplines, it seems that our life must be advanced and our aesthetics must be unconventional. Even the expression pack tells us that "no job, no food", but at this time, the image of "lazy" Zhang appeared. He seems to have no decent job, no house and no car, and he is far away from big cities, but he can get happiness by drinking a bottle of AD calcium.
Before the daily life series of rural older bachelors was widely spread, Zhang tried rural short video works with similar styles on several short video platforms, but the response was mediocre and was finally known to the public in the present way.
Everyone knows that Zhang is carrying goods, but nobody cares.
At least so far, he did bring more emotional value to the audience. If you are tired of the "life aesthetics" of mass production in commercial society, you might as well be vulgar occasionally.
Reference article
1. Study on the Aesthetic Generalization of China Local Short Films [D]. Zhang Wenjing. Zhejiang Normal University, 2020.
2. Empowerment, ugliness appreciation and postmodernism: interpretation and reflection on network culture [J] Yang Ping. China Youth Studies, 2019 (201903): 24-28.
3. China Internet Network Information Center "Statistical Report on Internet Development in China"
4. Investors look at the sinking market: 1024 Users tell us five key trends: GGV ggv Capital.
5. Millions of fans a week. Is "Zhang Classmate" a hit? Mishiqu
What does it mean to dream of losing your hair?
What does it mean to dream of losing your hair?
What does it mean to dream of losing your hair? Many people dream at night, some have nightmares, some have sweet dreams, and different people have the same dream with different meanings. Whatever it means, don't take it too seriously. Let's talk about what it means to dream of losing your hair.
What does it mean to dream of hair loss? 1
What does it mean to dream of losing your hair?
People in love will lose their hair in their dreams and say that míng is stubborn, strong and impulsive.
Travellers dream of losing their hair, so it is recommended to go out as scheduled and change clothes less.
People who go to school dream of losing their hair, which means that some questions and answers are wrong and they have not been admitted as expected.
People who do business dream of losing their hair, which shows that they are satisfied with their wealth and triple their profits.
People in the animal year dream of losing their hair, which means that their fortune is poor. If they can't bear it, they will make great plans. If they tolerate humility, they will be ready for Pingzhou.
Pregnant people dream of losing their hair, which indicates that a man and a woman will be born in summer to prevent miscarriage.
Dreaming about what hair loss is.
Hair in dreams usually means trouble or emptiness in the heart. Long hair, usually showing a strong femininity.
Dreaming that a person's hair has been cut means that someone in the family is going to have bad luck.
Women dream of losing their hair: it indicates that you will give birth to a boy in the near future, and the baby will live a happy and comfortable life in the future, which is a good sign.
The original analysis of what is dream Jian alopecia.
Others are good, and the main practice. Former duke Zhou
Long white hair, the main worry is excellent. Former duke Zhou
Short hair is unlucky. Former duke Zhou
A woman had an affair with her hair covered. Former duke Zhou
Cutting hair and shaving hair is fierce at home. Former duke Zhou
Cut your hair and a woman will lose her husband. Former duke Zhou
Show your hair, master seeks. Former duke Zhou
Whitehead, longevity and good luck. Former duke Zhou
Long hair makes you sick and makes you poor. Former duke Zhou
Long hair makes women happy. Former duke Zhou
The hair fell out and the woman became a widow. Former duke Zhou
Hair regeneration, the main length is m √ ng. Former duke Zhou
Hair falls out by itself, worrying about future generations. Former duke Zhou
Baldness and baldness are both bad things. Former duke Zhou
A case study of dreaming about hair loss.
Dream: I dream of losing my hair.
Interpretation of dreams: Dreaming of hair loss is the embodiment of declining vitality, which may indicate the decline of physical health, or it may indicate that you will experience changes.
What does it mean to dream of losing your hair? 2
What does it mean to dream of losing your hair?
It indicates that the dreamer is under too much psychological pressure recently, and many things that bother him make your heart bear the burden, so this dream appears.
Interpretation and suggestions of dreams
It is suggested that dreamers should not give themselves too much pressure, but learn to decompress themselves when there is pressure and be optimistic about the destruction of life.
Former duke Zhou
The headmaster must be worried about the children.
Dreaming of depression and sadness. Duke Zhou
Psychological explanation
Psychoanalysis: From the perspective of psychological de, a typical anxious dream, the dreamer's recent psychological pressure is too great to be relieved, and the problems that plague him make your psychological burden too heavy. So I dreamed of losing my hair.
Dream case analysis
Dream description: I had a dream last night that I lost a handful of hair. How did this happen?
Dream analysis: It shows that you have put too much pressure on yourself recently, and your heart has borne the load of ability. It is suggested that dreamers decompress appropriately, don't give themselves too much pressure and face life optimistically.
Dreaming of hair loss indicates
Dreaming of hair loss indicates that there will be contradictions between friends.
A woman dreams of losing her hair, suggesting that she needs to release her mind and relax herself.
Men dream of losing their hair, suggesting that they may be sick and reminding themselves to pay attention to their health.
Dreaming that others lose their hair means that friends need their help.
Dreaming of someone losing their hair.
Dreaming that others lose their hair means that you think others should be happy and feel that their troubles will be less and less.
Dreaming that a friend loses his hair means that a friend needs his own help.
Dreaming of a woman losing her hair means that her husband F may leave her in the near future because of an affair or an accident, which may be a sign of widowhood. Hair represents strength and reproduction. When she noticed the hair in her dream, it showed that the dreamer wanted to solve a problem in her heart.
What does it mean for a woman to dream of losing her hair?
Usually a sign of widowhood. But dream interpretation is just a folk story, which is not scientific at present, so there is no need to be overly superstitious.
What does it mean to dream of losing your hair? three
Women dream of losing their hair.
Women dream of losing their hair, which indicates that you will be widowed in the future. This is an ominous sign.
Older women dream of losing their hair, which means that you sometimes worry about your health problems, especially your age, which means that you are old and afraid of getting old and aging. It is suggested to calm down and keep an optimistic attitude, which will delay aging.
When a woman dreams of losing her hair, there are potential competitors competing with you, and her self-esteem and face are threatened.
A woman's dream of losing her hair indicates that you will give birth to a boy in the near future, and the baby will live a happy and comfortable life in the future, which is a good sign.
If you are a woman who often dreams of losing your hair, you should pay more attention to rest.
Buddhists regard hair as a symbol of world troubles and think it is unlucky. In dreams, hair indicates bad luck.
Modern analysis of female hair loss dream
A woman's dream of hair loss is a typical dream of anxiety, a kind of worry and a dream of confusion. Hair loss also shows that you are uneasy about your physical condition, worried about health problems, age problems and anxiety about the future.
Many people think that dreaming of hair loss is a terrible thing, and fear comes from psychology. If a person often worries about things in life, such as the garage, work and boyfriend, he is more likely to dream about things he is afraid of.
In addition, another survey shows that when sleeping in a bad position, it is easier to see horrible things, such as heart compression and poor breathing. And it is easier to have nightmares if you sleep badly.
The so-called thinking day and night, dreaming that you have lost your hair can't be without reason. Maybe you have this problem recently or you have had a similar experience. These things are always in your mind, but they are still recorded in your brain, and you clearly remember them in your heart. That's why I dreamed about it.
If the hair falls off in a dream, we should pay special attention to the safety of future generations, and future generations may have an accident. Dreaming of hair loss is the embodiment of declining vitality, which may indicate the decline of physical health, or it may indicate that you will experience changes.
A woman's dream of losing her hair indicates that she may encounter setbacks in her feelings or life, break up with her lover or leave her husband.
On the Phenomenon of Women Dreaming of Hair Loss in China's Ancient Prose
Dream up and dream down: fierce, blood deficiency, financial loss. Meng Lin Xuan steet
Dreams come from falling: fierce. A few people dream of sadness, strong people dream of disease, and ancient dreams dream of decay. Meng Lin Xuan steet
Dream of sadness: sadness. Dunhuang dream book
Dream falling: a sign of blood deficiency and financial loss. Secretary of broken dreams
The woman dreamed of the Duke of Zhou who had lost his hair.
Hair loss: the woman is widowed. Former duke Zhou
Hair loss: worrying about future generations. Former duke Zhou
Baldness and baldness: nothing is good. Former duke Zhou
Analysis of female hair loss dream
Business people dream of losing their hair, which shows that they are good at managing money.
The old man dreamed that he had lost his hair, which showed that he was traveling abroad.
Unmarried people dream that they have lost their hair, which indicates that there will be problems in your love, but good luck will come only if you take the initiative to solve them.
I dreamed that you lost all your hair.
Middle-aged people dream that they have lost a lot of hair while combing their hair. Recently, their luck has been very prosperous, Ji.
Business people dream that they have lost a lot of hair after combing their hair, and their fortune is not good. Their motivation to make money is weakening, and they may use money to appease some bad emotions in the near future. Projects involving a large amount of funds need to be more cautious, and don't trust the human guarantee.
What does it mean to comb your hair and lose a lock of hair?
Dreaming of combing your hair represents the solution to the problem.
Dreaming of combing my hair, I combed my hair smoothly, suggesting that all my troubles would disappear.
I dreamed of combing my hair smoothly, suggesting that all my troubles have disappeared. ,
Dreaming that the beautician combed her hair with a comb shows that the dreamer will get the help of the nobles, and the troubles and worries will be eliminated.
I dreamed that I lost a pinch of hair while combing my hair, but a little change in my personal living habits greatly changed my luck.
Travellers will dream that they have lost a lock of hair while combing their hair, so it is recommended to wait for the right time. Going out has feng shui risks.
Pregnant people dream that their hair has lost a pinch of hair, indicating that they should be temperate in giving birth to daughters.
People in love dream of combing their hair and losing a pinch of hair, indicating disagreement, no chance to combine, and clamoring for separation.
People in the animal year dream that their hair has lost a pinch of hair, which means that everything has changed, their careers have changed and their addresses have moved smoothly.
People who do business dream of losing a pinch of hair when combing their hair, which shows that the hardware and machinery industry has benefited the most.
I dreamed that I lost a lock of hair while combing my hair. According to the analysis of the five elements in Zhouyi, the lucky number is 4, the peach blossom is in the southeast, the wealth is in the south, the lucky color is green, and the lucky food is walnut.