I don’t know if you have noticed that many tens of millions of Internet celebrities have been to Chen He’s “Xianhezhuang” to eat hot pot. Is this a long-planned commercial promotion? Through his efforts, he now has more than 700 branches. As a big star, why does Chen He always cooperate with Internet celebrities to shoot videos? 1. Making jokes with Internet celebrities is a general trend

Chen He’s fans on the Internet are estimated to be tens of millions or even hundreds of millions. How can such a huge fan group still ask Internet celebrities to make jokes? Isn't it a self-degradation? We still underestimate the power of Internet celebrities. Today's Internet celebrities are no less influential than celebrities. The most important thing is that they are all in vertical fields.

Let’s first take a look at which Internet celebrities Chen He has invited. First of all, foodie anchors are inevitable. Basically, those foodie celebrities have been invited by Chen He. Then there are Internet celebrities with more than 10 million fans. These Internet celebrities are basically handsome guys and beautiful women. Although these people are not related to food, they still have quite high influence. Due to the previous impact of the epidemic, it was difficult for many shops to continue operating. Chen He's hot pot restaurant was in the same situation. That's why we see such an organized commercial promotion. 2. Maintain his own popularity

Chen He no longer has many film and television works and resources. To maintain his popularity, he only needs to rely on the most popular Internet celebrities and celebrity live broadcasts. This is also a good way for celebrities to quickly monetize . Modern people may not have time to watch TV series, but watching Douyin short videos is a matter of minutes. Chen He collaborates with these Internet celebrities to make jokes. Firstly, he maintains his popularity and increases the popularity, so that the audience will not forget about him. Secondly, he promotes his own stores in the jokes with Internet celebrities. Some scenes in those stores are in Chen He's Some of the photos taken in the store will mention Chen He’s store, and the financial benefits are clear. If you fall behind, you will be eliminated. This is absolutely true. As long as Chen He can maintain his popularity and has some acting skills, his market performance will not be far behind.

We began to worry whether so many stores would be like the hot pot restaurants that Huang Lei and Meng Fei cooperated with, a flash in the pan. I don’t think so. Anyone who has been to Chen He Hot Pot Restaurant knows that , the prices of the dishes in his store are reasonable, and the average price per person for a meal is very low. A meal for four people only costs about 400. Moreover, the waiters in Chen He Hot Pot Restaurant are all very good-looking and have good service. Sometimes when some Internet celebrities go to the hot pot restaurant to check in, they will ask the waiter sister beside them to sit down and eat together, and chat by the way. Someone went to the store and read the menu in seconds, and it cost more than 600. It can be said that it is very friendly to the people. Summary:

It may seem ordinary to shoot small jokes, but in fact it is a big article. Chen He can not only consolidate the public's impression of him in this special period, but also have many opportunities to come forward. We will not forget it easily. At the same time, he formed a positive interaction with these Internet celebrities and also boosted the business of his own store. Chen He is an entertainment star himself, and he has earned a lot of money without reducing his social status. It can be said that he has gained both fame and fortune.