Introduction: Zhaoqing Blue Ribbon Beer Co., Ltd. is the first company in the Chinese beer industry to introduce world-famous brands. It is located at the foothills of the beautiful Beiling Mountain in Zhaoqing, Guangdong. The company has a beautiful environment, convenient water and land transportation, and a superior geographical location. It covers an area of ??more than 260,000 square meters and the factory building area is more than 150,000 square meters. It has 753 permanent employees, including more than 290 technical staff, and an annual production capacity of 350,000 tons of beer.
In the late 1980s, Mr. Yisi Luo, the vice president of the American Cordon Bleu Brewery Company, and others were invited to Zhaoqing to conduct on-site inspections of the environment, water quality, production equipment and technology of the Zhaoqing Brewery, and select and Zhaoqing worked together to introduce Cordon Bleu, a world-famous beer that was founded in 1844 and won gold medals at the Philadelphia and Paris Expositions many times in the United States, to China. Cordon Bleu beer was officially put into production on November 8, 1990. It introduced a full set of production equipment and technology from the United States. In 1996, it introduced an advanced 946/1183ml packaging line from Germany, which has a high degree of automation and packaging capacity. The 946ML Le Cordon Bleu bottled beer packaged by this line replaces the traditional crown cap with a convenient screw cap, making it the first beer product in the country to introduce a screw cap. Currently, the company has 5 bottling and 1 canning production lines.
In just over ten years, with its international brand background, excellent and stable quality, sound sales network and market management system, Le Cordon Bleu has developed into a large beer company with annual sales of more than one billion yuan. , the cumulative output reached more than 2.37 million tons, the total profits and taxes were more than 2.5 billion yuan, and the products sell well in more than 30 provinces, municipalities and autonomous regions across the country. During the 1990s, Le Cordon Bleu's per capita tax profit ranked first in the national beer industry for six consecutive years. Le Cordon Bleu was recommended by 48 large shopping malls across the country as "one of the most popular products among consumers" for seven consecutive years. One of the largest foreign brands of beer in terms of sales volume, its comprehensive market share ranks third in the same industry nationwide.
Cordon Bleu beer uses high-quality raw materials and American Cordon Bleu yeast and hops. It is supervised by American brewing experts who have been stationed in the factory for a long time, and is brewed and produced according to American classical techniques. No harmful additives such as formaldehyde are used in the brewing process, and its quality has fully reached the standards of American Blue Ribbon beer. While absorbing the craftsmanship and technology of American Le Cordon Bleu, Le Cordon Bleu people keep pace with the times, constantly innovate, firmly establish a "customer-centered" corporate quality concept, always attach importance to quality management, and form within the company the philosophy of "making first-class products, With the corporate quality atmosphere of "providing first-class service", it has successively obtained the certifications of ISO9001:2000 quality management system, QS, ISO14001 environmental management system, HACCP food hygiene and safety management system and export food hygiene registration, and has won the Guangdong Province Famous Brand Product, Guangdong Province Food Drug Reassurance Project Demonstration Base, AAA+ China Quality Credit Enterprise, National Alcohol Product Quality Certification Superior Product, Guangdong Province Secondary Measurement Assurance System and Quantitative Packaged Goods Measurement Assurance Capability Certification, China Quality Top 500, Top Ten Quality Brands in the Industry, etc. Honorary title.
While focusing on product quality, Cordon Bleu is constantly optimizing its product structure. It has developed from a single can and bottle to today's ordinary Cordon Bleu, Cordon Bleu Gold, Cordon Bleu Golden Wheat, and Cordon Bleu. Classic, Cordon Bleu Pure, Cordon Bleu LIGHT, Cordon Bleu Style, Cordon Bleu Clear, Cordon Bleu Special, Cordon Bleu Refreshing, Cordon Bleu Super Refreshing, Cordon Bleu Pure Refreshing, Cordon Bleu Extra Dry Thirteen series and more than forty A variety of products, forming a complete structure of high, medium and low-end products with complementary advantages and multiple product series. It has also developed sub-brands Lanli beer series, Sunway beer series, Blue City beer series and Blue K King beer series, and continued the local brands Zhaoqing beer, Dinghu beer and Xile beer series.
On June 22, 2006, Blueway Wine (Holdings) Co., Ltd. and Hebei Lanbei Wine Group Co., Ltd. signed a Le Cordon Bleu state-owned equity transfer agreement. Le Cordon Bleu successfully achieved the success of state-owned equity. transfer.
Legal representative: Ni Qingwei
Date of establishment: 1993-10-08
Registered capital: US$50 million
Region: Guangdong Province
Unified Social Credit Code: 91441200617842531U
Business status: Operating (opening) enterprise
Industry: Manufacturing
Company type: Limited liability company (Sino-foreign joint venture)
English name: Zhao Qing Blue Ribbon Brewery Ltd
Staff size: 100-500 people
Business address: Duanzhou 8th Road, Zhaoqing City, Guangdong Province
Business scope: production and sales of beer, malt, development of new beer and beverage products. 70% of the products are exported.
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