According to Ali's official statement, Taobao's tens of billions of subsidies are real money and silver, and the products participating in the activities are all authentic brands with high cost performance. The main purpose is to let consumers buy genuine products that are really cheap.

Taobao's cost-effective products have been strictly screened, and the shops with active products have high-quality dynamic scores, which are very high in product service and after-sales.

Introduction to cost-benefit

Poly-cost-effective is a "10 billion subsidy" plan launched before 20 19. The marketing operation strategy for Pinduoduo is an offensive tactic at the tactical level, pointing to the market mentality created by the subsidy of 100 million yuan, which can retain more new customers.

In September 2020, Juhua introduced a subsidy of 654.38+0 billion yuan on the "college student subsidy", claiming to invest 654.38+0 billion yuan for college students. College students can get an extra subsidy of up to 20% on the basis of the low price of the whole network.