Why?
The current index for evaluating mobile Internet APPs is MAU (monthly active users).
Here we first look at the "2019 Mobile Internet Industry Rankings" in March 2019.
Douyin short video ranks 7th in the industry with 295.36 million MAU; Kuaishou ranks 13th in the entire network with 211.18 million MAU.
But we can see that the two video APPs have declined in varying proportions month-on-month.
In April, both video APPs achieved different proportions of growth.
Among them, Douyin ranked fifth on the entire network with 32,210 MAU and a month-on-month growth rate of 9.05%; while Kuaishou ranked 11th on the entire network with 22,302 MAU and a month-on-month growth rate of 5.61%.
It can be seen that the two short video APPs have relatively high rankings in the entire network, but Douyin performs better than Kuaishou in terms of MAU and month-on-month growth rate.
The above data is for reference only!
Let me make a very fair evaluation. Douyin and Kuaishou are both popular, but the crowds are different.
Douyin is relatively green and healthy. There are various official Douyin accounts, all kinds of positive energy, as well as food experts, car experts, and travel experts.
.
.
Wait, it is more colorful and suitable for all kinds of people.
As for Kuaishou, the customer base is also very large, a little vulgar, and the review of uploaded works is also small. Some unworthy videos, such as double-click comment 666, will be uploaded easily, but because of this, it will bring a lot of use
crowd.