Atour Hotel belongs to Atour Group.

atour group, namely Shanghai atour business management group co., ltd. It owns six lodging brands, namely A.T.HOUSE, Atour S Hotel, ZHotel, Atour Hotel, and Atour X Hotel, and AtourMarket Department Store, and has hatched three original lifestyle brands, including "αTOURPLANET Atour Planet", "SAVHE Sahe" and "Z2GOampCO.", covering sleeping and fragrance.

artoo hotel is characterized by "style hotel", emphasizing the integration of art, humanities and design elements. The hotel pays attention to design and personalization in decoration, so that guests can enjoy a comfortable accommodation experience in a unique environment. At the same time, Atour Hotel also attaches importance to value-added services and provides a variety of special services, such as free breakfast, WiFi, book borrowing, etc., so that guests can feel more care during their stay.

The brand positioning of Atour Group is very clear, focusing on the low-end hotel market, striving to provide high-quality accommodation services while maintaining the price level close to the people. With the mission of "making every trip easier", the group is committed to providing guests with a convenient, comfortable and warm stay experience.

Introduction of Atour Life Festival:

Atour Life Festival is a one-week theme community activity initiated by Atour on March 21, 219, which is a preview of Atour's community process. Atour launched the "Atour Life Festival", relying on more than 3 stores across the country to start a week-long online and offline user carnival. During the festival, Atour opened up six theme communities of music, sports, art, food, knowledge and market in five major cities, including Beijing, Shanghai, Guangzhou, Shenzhen and Chengdu, and launched 22 creative activities.

Through the Atour Life Festival, Atour attracts high-quality users who meet the community standards to the "fourth space" and realizes the hotel's continuous hematopoietic capacity and community content incubation. At the same time, Atour created the concept of Member Week for the first time in the industry. Through online and offline interactive experience and multi-brand cross-border cooperation, it enhanced users' attention, interaction and emotional connection, and brought consumers a more unforgettable and unique experience

Reference: Baidu Encyclopedia-Atour Group